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Third-party logistics companies · Search engine optimisation

Be the page a founder reads while deciding whether to outsource fulfilment.

SEO for a third-party logistics company is the work of appearing when a brand, distributor or manufacturer searches for fulfilment, warehousing and dispatch help, with pages that answer what that buyer is asking. GullySales works on the pages, their structure and the search terms behind them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Third-party logistics companies: show a real physical business scene illustrating Client contracts and rate cards. Hold each client’s rates by service, lane, pallet, carton, trip or tonne, with validity dates and special terms, so every booking is priced from the contract it falls under.

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for third-party logistics companies

Sales and marketing for third-party logistics companies, the overview.

Last updated 18 Oct 2026.

For third-party logistics companies

Where it usually goes wrong, and what we would do.

  • “Buyers search for the problem before the provider”

    A founder types about packing orders in-house, or about what a fulfilment partner does, long before typing a company name. Pages that explain the decision get found at that stage and carry your name into the shortlist.

  • “One page for every service reads as none”

    A single services page listing storage, fulfilment, transport and returns gives a search engine nothing specific to match. A D2C fulfilment page and a distributor storage page each speak to a different search and a different buyer.

  • “Location terms matter for the sites you actually run”

    Brands search for warehousing near a city or industrial cluster they already know. Each site needs a page that names the place, the pin codes covered and what is handled there, written plainly and not copied between locations.

  • “A technical fault can hide a good page”

    Slow pages, broken forms and duplicate location pages hold back otherwise sound content. A rate request form that fails on a phone loses the lead that search just delivered.

What we do

What we deliver for third-party logistics companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A search term map by client type

    The phrases D2C brands, FMCG operators, electronics handlers and pharma distributors use, matched to a page each.

    Result: Each client type has a named page and the phrases it should answer.

  2. Service pages that name the work

    Pages for fulfilment, shared warehousing, returns handling and transport management, each describing the process in plain steps.

    Result: A buyer reads what is done, not only that it is offered.

  3. Site pages for each location

    One page per warehouse covering the area, the pin codes served, the client types handled and how to arrange a visit.

    Result: Each site can be found for the place it sits in.

  4. A technical check

    A read of speed, mobile display, forms and duplicate content, with the faults listed in order of effect on enquiries.

    Result: You hold a written list of what is broken and why.

  5. Search tracking set up

    Rate requests and form completions counted against the page and search that brought them.

    Result: You can see which pages bring requests with volumes.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

The searches a brand types when it is deciding whether to outsource.

fulfilment centre for D2C brands in Bhiwandi
A site page for that location with floor area, docks, couriers that collect, and the kind of brand it suits.
3PL vs own warehouse for a growing brand
A guide that sets out what moves to a provider, what stays with the brand and where the cost sits. Ends on a volume request form.
pharma distribution warehouse with cold storage
A service page for the storage conditions you actually hold, with the licences you can show on request and no claim about others.
pick and pack service for Shopify stores
A page for store owners listing the integrations you support, how orders flow in and how returns are handled.
how 3PL charges are calculated
An explainer on per pallet, per order and per unit logic, with an example in the brand's terms and no rates.

Who it is for

This is written for these third-party logistics companies.

  • Shared-user multi-client warehouses
  • D2C and e-commerce brand fulfilment specialists
  • FMCG and food brand distribution operators
  • Consumer durables, electronics and appliance handlers
  • Pharma and healthcare distribution operators
  • Regional operators serving a state or a cluster of cities
  • Operators offering transport management along with storage
  • Asset-light operators that run client warehouses and vehicles through partners

Not for

It is not the right fit if.

  • Your service pages are written for one site, but you now run several and cannot say which serves which region.
  • You cannot answer an enquiry that arrives through search because the sales desk is not staffed.
  • You want search traffic from sellers who need only a small shelf, when your minimum is a bay.

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which pages should we write first?
Start with the client type that already brings your best accounts, then the location page for the site with the most free capacity. Add the rest as those begin to bring requests.
Will SEO bring rate requests, or just visits?
Visits only matter if the page leads to a request that carries volumes. We set up the form and the tracking so you can see requests, and no ranking is promised.
Why do site pages matter more than a general services page?
A brand searches for a place and a service, and a generic page matches neither. Each site has its own floor area, couriers and licences, so a page for each answers the shortlisting question. It also lets the brand see where its parcels will leave from.
Can we show client names to prove capability?
Only with the client's written approval, and only the parts they allow. Many brands treat their 3PL as a trade detail. Describe the kind of work you do, such as returns handling or batch tracking, and use a client's name only when they agree.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for third-party logistics companies

Everything else we would do for you.

Closest to this: search and visibility

Also for third-party logistics companies

Or start from the overview: sales and marketing for third-party logistics companies.

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