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Third-party logistics companies · Digital marketing

Spend on the channels brands use to find a logistics partner, and no others.

Digital marketing for a third-party logistics company is the combined plan of search, LinkedIn, email and a website that all point at one thing: a rate request with volumes. GullySales works on choosing the channels that suit your sites and client types and joining them to one record.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Third-party logistics companies: show a real physical business scene illustrating Client contracts and rate cards. Hold each client’s rates by service, lane, pallet, carton, trip or tonne, with validity dates and special terms, so every booking is priced from the contract it falls under.

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for third-party logistics companies

Sales and marketing for third-party logistics companies, the overview.

Last updated 18 Oct 2026.

For third-party logistics companies

Where it usually goes wrong, and what we would do.

  • “The buyer pool is narrow, so reach matters less than fit”

    Only a limited set of brands suits your sites. Broad advertising that reaches the whole country wastes spend, while a narrow list of named founders and operations heads is worth the effort.

  • “Channels must hand over to each other”

    A founder reads a LinkedIn post, searches your name, lands on a client-type page and sends a request. If each step is run by someone different with no shared record, you cannot see what worked.

  • “Paid search suits specific, high-intent terms”

    Searches for fulfilment or warehousing for a named client type carry intent. Spend on narrow terms with a landing page that asks for volumes, and keep it off broad logistics words.

  • “Email still reaches the finance head”

    Finance and operations managers read email at work, and a short note with a sample stock report suits them. Pair it with LinkedIn and calls to the founder, not in place of them.

What we do

What we deliver for third-party logistics companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan matched to client types

    A written choice of search, LinkedIn, email and calls for each client type, with the reason for each.

    Result: You can say why each channel is in the plan.

  2. Landing pages for campaigns

    Pages built for D2C, distributors and pre-festival capacity, each ending in the volume request form.

    Result: Every campaign lands on a page made for it.

  3. Tracking from first touch to request

    A way to see which channel brought each rate request, shared across sales and marketing.

    Result: The source of every request is recorded.

  4. A small paid search trial

    A limited test on a few specific terms, with spend capped by you and results read honestly.

    Result: You decide whether to continue on real figures.

  5. A shared view of the plan

    One page showing channels, owners and what each is for, kept current as the plan changes.

    Result: Your team can see who does what.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches and channels

Where a brand looks for a logistics partner, and what to run there.

fulfilment services Bengaluru for ecommerce
A paid search campaign sent to the site page for that city, with a volume request form. Run as a small trial before it grows.
Founders and operations heads on LinkedIn
A narrow audience by job title and company type, shown a post about process. Judged by volume requests, not clicks.
Email to finance heads
A short explainer on how 3PL charges are built, sent to a list of brands that have opted in.
Marketplace seller communities
A helpful answer in a seller group on returns or storage, with the company named once, and no repeated promotion.
Courier and platform partners
A referral note for partners who meet brands at the point they outgrow their packing space.

Who it is for

This is written for these third-party logistics companies.

  • Shared-user multi-client warehouses
  • D2C and e-commerce brand fulfilment specialists
  • FMCG and food brand distribution operators
  • Consumer durables, electronics and appliance handlers
  • Pharma and healthcare distribution operators
  • Regional operators serving a state or a cluster of cities
  • Operators offering transport management along with storage
  • Asset-light operators that run client warehouses and vehicles through partners

Not for

It is not the right fit if.

  • Your site has no volume request form, so clicks would end on a generic contact page.
  • You do not know which pages convert, and spending would be a guess.
  • Your sites are full, and new demand would meet a waiting list.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should we spend first?
On the page and form that receive enquiries, then on the channel your best clients came from. Fix the receiving end before paying to send more people to it.
Is digital marketing enough, or do we still need outbound calls?
Both. Digital marketing brings brands that are searching; outbound reaches those who are not yet. A 3PL sale needs a person to follow up either way.
Why start with a small paid search trial?
Because the buyer pool is narrow and each click costs real money. A small trial on a few specific phrases shows whether the page and form work before you spend more. Specific, high-intent searches such as fulfilment for a named city are worth testing first.
Can digital marketing replace outbound calls?
No. Digital brings brands that are searching, while outbound reaches those who have not yet thought of outsourcing. A 3PL sale also needs a floor visit and a conversation. Use digital to fill the top of the list and calls to open the accounts that fit your sites.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for third-party logistics companies

Everything else we would do for you.

Closest to this: strategy and research

Also for third-party logistics companies

Or start from the overview: sales and marketing for third-party logistics companies.

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