Managed IT service providers · Referral marketing
Be the IT firm a client's CA names when the auditor asks about backups.
Referral marketing for a managed IT provider is the routine that turns the people who watch companies change, such as chartered accountants, co-working managers, vendor reps and your own clients' founders, into a regular source of introductions. GullySales maps those sources, writes the ask for each, and keeps a record of who sent which agreement.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What referral marketing means
Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.
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Sales and marketing for managed IT service providers, the overview.
Last updated 6 Oct 2026.
For managed IT service providers
Where it usually goes wrong, and what we would do.
“Satisfied clients assume you are full”
A founder who has not had an outage in a year assumes you are busy, so they recommend nobody unless asked.
“Professionals cannot simply take a fee”
A chartered accountant or company secretary works under their own professional rules, and offering a cut puts them in an awkward spot.
“The office manager who leaves is your best referrer”
Admins and IT executives who worked with you move to new companies, and nobody at your firm stays in touch with them.
What we do
What we deliver for managed IT service providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A map of who sees companies change
CAs, company secretaries, co-working managers, HR consultants, vendor reps and former client staff, each with a named contact and a reason to refer.
Result: Introductions come from more than the first few clients.
An ask built into the renewal conversation
A request for one introduction made after a renewal is signed or a takeover has gone well, naming the kind of company you want to meet.
Result: Clients refer when they are most confident in you.
Thank-you terms that respect professional rules
Return introductions and acknowledgement for professionals, a disclosed service credit for client companies, and nothing paid to individuals at a prospect.
Result: No referral turns into an awkward conversation later.
An alumni list of client staff
Office managers and IT contacts who leave a client company kept in touch with, and their new employer noted.
Result: A contact's new job becomes a new conversation.
Source recorded on every agreement
The referrer's name entered at first contact and carried through to the signed agreement and its renewals.
Result: You know which relationships pay for themselves.
How the result is measured
- Referrals received
- Referral conversion rate
- Cost per referred customer
Recorded as a baseline before work starts, so every later report has an honest comparison.
How referrals work in this trade
Who refers companies to a managed IT provider, and how to make it easy without crossing a line.
- Founders of client companies
- Ask after a renewal or a well-handled incident, naming the kind of company you want to meet. Record the referrer on the new prospect and tell them when the introduction leads to a meeting.
- Chartered accountants and company secretaries
- They see audits, new entities and growth first. Send a short note they can forward and offer introductions in return, never a fee, since their professional bodies set rules on referral payments.
- Co-working and business centre managers
- Their members outgrow shared Wi-Fi and a freelancer. Offer a members' IT health check, and record which centre each enquiry came from.
- Microsoft, security and distributor reps
- Reps pass small accounts to partners who reply quickly and report back. Answer each lead the same day and tell the rep what happened, as their programme expects.
- Client staff who move to new companies
- Stay in touch with office managers and IT executives who leave a client. Note the new employer and ask, once they have settled in, who looks after IT there.
- What never to do
- Never offer a prospect's IT manager or admin a commission or gift for recommending you. It is a kickback against their employer, it breaks most companies' purchase rules, and it puts your name beside it.
Who it is for
This is written for these managed IT service providers.
- Per-user support for growing offices without an IT team
- Resident engineer and IT facility management providers
- Microsoft 365 and Google Workspace managed service partners
- Co-managed IT for companies with one in-house IT person
- MSPs serving CA firms, clinics and other compliance-heavy offices
- Backup and endpoint management specialists
- IT support firms for factories and export units
- Remote-first providers serving offices in several cities
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for managed IT service providers
- 1
Assess
A free audit of where your current agreements came from, how many clients are per-user against break-fix, how renewals are handled and how fast new enquiries get a reply.
- 2
Write the scope and price model
One scope sheet, two or three per-user tiers and a proposal format the finance head can read without a call.
- 3
Be found at the moment of change
Pages, listings and referral routes aimed at resignations, audits, growth and vendor takeovers.
- 4
Follow up to signature
Assessments booked, proposals chased on dates fixed when they are sent, and prospects with a known contract end date called before it.
- 5
Renew and add seats
Renewal packs, licence reviews and new-service proposals for every client, with the outcome read against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we give a free month to clients who refer us?
Can we ask our clients' CA to recommend us?
How do we track referrals that come through WhatsApp groups?
How often can we ask the same client for an introduction?
Should we price per user, per device or as a flat retainer?
How do we justify the fee in a year when nothing broke?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for managed IT service providers.
- 6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
- 5 min read · 6 Oct 2026How fleet operators fill vehicles that stand idleIdle hours differ by vehicle: school buses in holidays, employee cabs between shifts, tempo travellers in the monsoon. This post matches each kind of idle time to the buyer who can use it.
- 6 min read · 6 Oct 2026How eye hospitals keep opticians and physicians referringA referrer sends a patient, then waits to hear what happened. Here is how an eye hospital closes that loop with a short note, a clear contact and no payment for patients.
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Or start from the overview: sales and marketing for managed IT service providers.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.