Managed IT service providers · Pay per click advertising
Pay for the office looking for an IT partner, not the one with a broken laptop.
Pay-per-click (PPC) advertising for a managed IT provider means bidding on the few searches made by companies looking for ongoing support, and blocking the many made by home users, repair seekers and job hunters. GullySales builds those campaigns around seat count and city, sends each click to a matching page, and counts only enquiries that could become a per-user agreement.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for managed IT service providers
- SEO for managed IT service providers
- Local SEO for managed IT service providers
- Lead generation for managed IT service providers
- Content marketing for managed IT service providers
- Email marketing for managed IT service providers
- CRM for managed IT service providers
- Sales process for managed IT service providers
- Referral marketing for managed IT service providers
Sales and marketing for managed IT service providers, the overview.
Last updated 6 Oct 2026.
For managed IT service providers
Where it usually goes wrong, and what we would do.
“Contract searches are rare and dear”
Searches for outsourced IT support or managed IT services are few next to laptop repair, so every wasted click on them costs more.
“Repair searches look cheap and convert badly”
Computer repair near me brings a stream of single-laptop calls that an engineer still has to answer and turn down.
“Seat count is the filter that matters”
A form without a users field makes a two-person office and a firm of a hundred look identical until the first call.
What we do
What we deliver for managed IT service providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by intent
Contract searches, switching searches and single-service searches such as Microsoft 365 management run as separate campaigns with separate budgets.
Result: Budget follows the searches that sign agreements.
A negative keyword list for this trade
Laptop repair, printer, home, course, jobs, salary, free, crack and download, added from the search terms report and kept under review.
Result: Spend stops going to repair seekers and students.
Landing pages with a users field
Each page states the office sizes you take on and asks for the number of users and the current arrangement before anything else.
Result: Single-device jobs sort themselves out before they call.
Location targeting drawn by on-site reach
Ads shown where your engineers can visit, with remote-only regions given a separate, smaller campaign or left out entirely.
Result: Clicks come from companies you can actually serve.
Calls and forms tied to signed agreements
Call tracking on the ad number and the form source stored in the CRM, followed through to assessment and signature.
Result: You can see what an agreement won through ads really costs.
A switching campaign for unhappy buyers
Ads on searches like change IT support provider or IT vendor not responding, pointing to a handover page.
Result: You meet buyers already fed up with someone else.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
Which searches bring managed IT agreements, which bring laptop repairs, and what to do with each.
- managed IT services or outsourced IT support, plus the city
- Bid. This is the agreement buyer. Name the office sizes you support in the ad and send the click to the per-user service page, with a users field on the form.
- IT support company for small office
- Bid with care. It mixes agreement buyers and one-off jobs, so the ad should mention agreements and a minimum office size to put off the single-laptop caller.
- change IT vendor, IT support not responding
- Bid. A dissatisfied buyer is ready to move. Land them on a takeover page explaining how credentials and documentation are collected from the old provider.
- laptop repair, computer repair near me, printer service
- Block, unless you run a repair counter. These are single-device jobs that cost the same click as an agreement enquiry.
- help desk jobs, IT support salary, MCSA course
- Block. Freshers and job seekers search these words all day. Add job, vacancy, salary, fresher, course and certification terms as negatives.
- An enquiry worth paying for
- Count a form or call that gives users, a company name and a reason to change. Mark it again once an assessment is booked, and judge the campaign on assessments rather than clicks.
Who it is for
This is written for these managed IT service providers.
- Per-user support for growing offices without an IT team
- Resident engineer and IT facility management providers
- Microsoft 365 and Google Workspace managed service partners
- Co-managed IT for companies with one in-house IT person
- MSPs serving CA firms, clinics and other compliance-heavy offices
- Backup and endpoint management specialists
- IT support firms for factories and export units
- Remote-first providers serving offices in several cities
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for managed IT service providers
- 1
Assess
A free audit of where your current agreements came from, how many clients are per-user against break-fix, how renewals are handled and how fast new enquiries get a reply.
- 2
Write the scope and price model
One scope sheet, two or three per-user tiers and a proposal format the finance head can read without a call.
- 3
Be found at the moment of change
Pages, listings and referral routes aimed at resignations, audits, growth and vendor takeovers.
- 4
Follow up to signature
Assessments booked, proposals chased on dates fixed when they are sent, and prospects with a known contract end date called before it.
- 5
Renew and add seats
Renewal packs, licence reviews and new-service proposals for every client, with the outcome read against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on the names of larger MSPs?
Are call-only ads right for managed IT?
Our ads keep attracting help desk job seekers. How do we stop it?
A founder rang us after seeing our ad. How do we prove the ad brought that call?
Should we price per user, per device or as a flat retainer?
How do we justify the fee in a year when nothing broke?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for managed IT service providers.
- 6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
- 7 min read · 20 Jan 2026How to advertise a SaaS productBuy one event, a booked demo or an activated trial, and nothing else. Which channel produces it depends on whether your buyer already knows the category exists.
- 6 min read · 14 Jan 2026How to reduce wasted real estate advertising leadsMost wasted property leads are created on purpose, by creatives that hide the price and forms that ask nothing.
More for managed IT service providers
Everything else we would do for you.
- SEO for managed IT service providers
- Local SEO for managed IT service providers
- Lead generation for managed IT service providers
- Content marketing for managed IT service providers
- Email marketing for managed IT service providers
- CRM for managed IT service providers
- Sales process for managed IT service providers
- Referral marketing for managed IT service providers
- Website development for managed IT service providers
Or start from the overview: sales and marketing for managed IT service providers.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.