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AAC block manufacturers · Social media

Show the wall being built, so a mason trusts a block they have not laid.

Social media marketing for an AAC plant means posting the plant, the wall and the people who lay it where builders and masons already look. GullySales works on what to film, which accounts matter and how a comment becomes a recorded enquiry.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A builder and supervisor inspect paving blocks in a materials yard

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for AAC block manufacturers

Sales and marketing for AAC block manufacturers, the overview.

Last updated 18 Oct 2026.

For AAC block manufacturers

Where it usually goes wrong, and what we would do.

  • “A mason believes what they see laid, not what is claimed”

    A short clip of a wall going up with thin-bed adhesive answers the unspoken question: is this hard to do. A rate sheet cannot do that, and a clip on a phone can.

  • “The plant itself is content a competitor cannot copy”

    Autoclaves, stacked pallets, cutting and the loading yard show scale and process. A buyer who sees the batch being made starts to judge consistency before ever asking for a sample.

  • “Project sites are your best story, with permission”

    A finished building made with your blocks tells a developer more than a slogan. Always ask the builder first, and leave out any site, family or worker who has not agreed to appear.

What we do

What we deliver for AAC block manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan around site and plant

    A list of shots to take on each visit: the laying, the adhesive, the plaster, the stacked blocks and the truck leaving.

    Result: Your sales engineers know what to film when they are already on site.

  2. Short mason guide videos

    Clips in the local language showing cutting, chasing and fixing, using your trainers and your own blocks.

    Result: Each clip answers one question a mason asks.

  3. Profiles for builders and contractors

    Pages on the platforms your buyers use, described with the same address, name and contact as your website.

    Result: A builder checking you on a phone finds the same plant everywhere.

  4. A comment and message routine

    Who replies, how the message is logged and where the enquiry is recorded when a viewer asks for a rate.

    Result: No reply is lost between a platform and your sales sheet.

  5. A platform review in plain words

    Which posts brought project enquiries and which only brought views, set against the figures recorded at the start.

    Result: You can drop what does not bring buyers.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these AAC block manufacturers.

  • Large AAC plants selling across districts and states
  • Regional units supplying a few cities
  • Makers who also sell jointing adhesive and plaster
  • Manufacturers with technical teams who train masons on site
  • Manufacturers selling through building material dealers
  • Suppliers focused on apartment and commercial developers
  • Producers selling to individual house builders through architects
  • Newer entrants in towns where brick is still the habit

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should an AAC plant use first?
Start where your buyers already are. Builders and contractors in India watch short video and messaging apps, while architects and engineers use a professional network. We check this against your own enquiries before choosing.
Can we post a customer's building?
Only after the owner or builder has agreed, and not showing private homes or people without their consent. Check the platform's current rules about advertising and tagging before you post.
Do we need a full-time person for this?
Not at the start. A sales engineer with a phone, a plan for shots and one person who edits is enough to begin. Add effort when the posts begin to bring enquiries you can trace.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AAC block manufacturers

Everything else we would do for you.

Closest to this: content and social

Also for AAC block manufacturers

Or start from the overview: sales and marketing for AAC block manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need