API manufacturers · CRM
Keep every sample, document request and trial on one record per buyer.
A CRM for an API plant is a shared record of each buyer company, the people in it, the molecules asked about and the state of every sample and trial. GullySales sets up the fields, the stages and the habits your team uses to keep it current.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For API manufacturers
Where it usually goes wrong, and what we would do.
“The company is the record, not the enquiry”
A formulator may send four enquiries from three people over a year. If each enquiry is a separate row, nobody sees the pattern. One record per company, with people and molecules beneath it, shows the whole relationship.
“Trials need stages that match the buyer's work”
Sample sent, trial in progress, results awaited, filing change under way and first order are real steps. A generic pipeline of lead, proposal and won hides where a trial is stuck.
“Documents sent belong in the record”
When the pack goes out, the record should show which documents, which version and on what date. When a buyer says they never received something, you can answer from the log.
“Regulatory and sales both need to read it”
If sales cannot see which grades are filed and regulatory cannot see what was promised, the gap becomes an error. A shared record, with limited editing rights, closes it.
What we do
What we deliver for API manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A record built around buyer companies
Fields for company type, molecules used, current source, roles in contact and market.
Result: Opening a company shows its people, molecules and the whole history on one screen.
Trial stages that mirror the buyer's process
A sequence from sample request to repeat order, with a reason field for stalled trials.
Result: Every trial sits in a stage and every stalled trial has a stated reason.
A document log
A field that records each pack, the documents inside it and the date it was sent.
Result: You can answer what was sent to whom without searching mailboxes.
Views for each role
A sales view, an export view and a regulatory view of the same data.
Result: Each role sees the records that concern them without scrolling through the rest.
Data entry habits
A short guide on what to record after each call and who is responsible.
Result: Staff know what to write after a call and where to write it.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these API manufacturers.
- Generic API manufacturers for domestic formulators
- Regulated-market API plants with overseas filings
- Intermediate and advanced intermediate producers
- Herbal extract and phytochemical API makers
- Vitamin, amino acid and nutraceutical ingredient producers
- Veterinary API manufacturers
- Peptide and complex molecule producers
- Custom synthesis and CDMO units making APIs to order
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should an API plant use?
Can we use a spreadsheet instead?
Who should be allowed to edit buyer records?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for API manufacturers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for API manufacturers
Or start from the overview: sales and marketing for API manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.