API manufacturers · Social media
Show quality heads and sourcing teams a plant they can imagine auditing.
Social media for an API manufacturer is a professional presence where chemists, quality heads and sourcing managers already follow industry news. GullySales works on a plain company page, technical posts cleared by your team and a record of who engages.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For API manufacturers
Where it usually goes wrong, and what we would do.
“The audience is a handful of named professionals”
A post is not read by the public. It is read by the quality head at a formulator, a regulatory consultant and a trader. The page should be written for those readers, not for a general audience.
“A plant photograph answers a question the brochure cannot”
A sourcing team wonders what the facility looks like before it plans an audit. A clean photograph of a reactor hall or a laboratory, shared with permission, begins that answer. Take care that no confidential process is visible.
“Technical posts earn more respect than announcements”
A post explaining how your team controls a particular impurity, cleared by quality, shows competence. A post congratulating the company on an anniversary shows nothing a buyer can use.
“Every post is read by a regulator and a competitor too”
Whatever goes up is public. Claims about approvals, inspections or filings must match the documents exactly, and the regulatory team reads each post before it goes out.
What we do
What we deliver for API manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A company page set up for buyers
Clear description, molecule list, certifications you can document and a link to the molecule pages.
Result: A visiting buyer reads who you are and what you make within the first screen.
A bank of cleared post ideas
Topics your technical team is comfortable discussing, each approved by quality or regulatory before use.
Result: You hold a list of approved subjects, each marked with who cleared it.
Plant and people photography guidance
A short guide to what may be photographed, what may not, and who must approve each image.
Result: Your team can take a photograph knowing whether it may be posted.
Trade event posts
Before and after posts for a trade fair, naming the stand and inviting meetings.
Result: Event posts carry the stand number and a way to book a meeting.
An engagement log
A record of which companies and people react to or follow your posts, passed to your sales head.
Result: You can read the list of professionals who engaged and which post caught them.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these API manufacturers.
- Generic API manufacturers for domestic formulators
- Regulated-market API plants with overseas filings
- Intermediate and advanced intermediate producers
- Herbal extract and phytochemical API makers
- Vitamin, amino acid and nutraceutical ingredient producers
- Veterinary API manufacturers
- Peptide and complex molecule producers
- Custom synthesis and CDMO units making APIs to order
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should an API plant use?
Can we post about a regulatory inspection?
Do we need to post often?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for API manufacturers
Everything else we would do for you.
Closest to this: content and social
Also for API manufacturers
Or start from the overview: sales and marketing for API manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.