Heat treatment companies · Social media
Show the furnace floor and the checks, and let engineers see how you work.
Social media for a heat treater means showing the process and the testing to the engineers, purchase managers and tool room owners who follow industrial pages. GullySales works on what to post, who sees it and how a message from a viewer reaches the right person in your shop.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for heat treatment companies, the overview.
Last updated 18 Oct 2026.
For heat treatment companies
Where it usually goes wrong, and what we would do.
“The audience is a handful of engineers, not a crowd”
A post about a gear carburising lot is read by a few process engineers and buyers. Chasing general reach brings people who will never send a part, while a small and exact audience brings the ones who will.
“Furnace photographs can reveal customer parts”
A rack of identifiable dies or a drawing visible in the frame can break a customer's confidence. Posts need a check for part shapes, markings and names before they go out.
“Stock glowing-metal images say nothing”
A buyer scrolling past a generic photo of orange steel learns nothing about your control. A picture of the hardness tester and a record sheet says much more to a metallurgist.
“Posting stops when the furnaces are full”
The person who handles posts is the same supervisor running a busy shop. Without a short list of ready topics, the page sits silent for stretches and looks abandoned.
What we do
What we deliver for heat treatment companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page set-up for industrial buyers
A LinkedIn company page and, where useful, a YouTube channel set up with treatments, location and contact details.
Result: A buyer who searches your name finds a complete, current page.
A bank of post ideas
Topics drawn from your own work: how a quench is chosen, what a case depth report shows, why a die distorts.
Result: A list of subjects ready for the supervisor to approve.
A photograph and consent routine
A short check before posting: no customer names, drawings or identifiable parts without written agreement.
Result: Each post passes the same check.
Short explainers on testing
Plain posts explaining hardness testing, case depth and certificates in words a purchase manager follows.
Result: Buyers see how you check a lot.
A message-handling note
A rule for who answers a message from a viewer and how the details move into your enquiry register.
Result: No message sits unseen.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these heat treatment companies.
- Hardening and tempering shops for tools, dies and moulds
- Case hardening and carburising for gears and shafts
- Nitriding and surface hardening units
- Vacuum heat treatment providers
- Induction hardening specialists
- Annealing and stress relieving for fabricators and castings
- Heat treatment for forgings and fasteners
- In-house heat treatment units that take outside work
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters most?
Can we show customer parts?
Is paid promotion needed?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for heat treatment companies
Everything else we would do for you.
Closest to this: content and social
Also for heat treatment companies
Or start from the overview: sales and marketing for heat treatment companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.