Heat treatment companies · Manufacturing
Be the heat treater whose records answer a metallurgist's first questions.
A tool room owner has made a set of dies in alloy tool steel and needs them hardened to a stated range this week. A crack or distortion on a die that took a month to make is not affordable.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Heat treatment companies harden, temper, anneal, carburise or nitride metal parts in furnaces to give them the strength and hardness a drawing asks for. Marketing makes you the name that tool rooms, forges and component makers find. Sales turns a hardness specification into an approved furnace load, a test report and, once approved, repeat lots.
The owner calls a heat treater who has done similar steels, asks about furnace type and quench, and hands over the dies to the shop whose earlier lots came back straight and in range. Heat treatment is judged on what cannot be seen from outside: a part that cracks in service, a case that is too shallow, a batch with uneven hardness. Buyers therefore ask who else you treat for, what furnaces you run and what hardness and case depth records you provide. A shop that states its furnaces, steels and records openly gives the buyer something to weigh against a rate per kilogram.
Last updated 18 Oct 2026.
How buyers decide
How heat treatment companies are chosen.
Buyers are tool room owners, forge and fastener makers, machine shops and gear and shaft manufacturers. They find heat treaters by asking peers, searching by process and place, and returning to the shop that did the last good lot. They ask which processes are offered, such as hardening and tempering, case hardening, nitriding, annealing, stress relieving or vacuum treatment, the furnace sizes and load limits, and how long a lot sits in the queue.
Quality-conscious buyers add testing to the list: hardness, case depth, microstructure checks and certificates of treatment. In-house hardness testers and links to a metallurgical lab count for a lot. Auto and engineering OEMs ask for a trial lot and a visit before approving a vendor.
Once a shop proves it can hold hardness and avoid distortion on a customer's parts, the buyer sends the next lot to the same furnace. One failed batch can end that, which is why the buyer asks for records first.
The problem
What usually goes wrong for heat treatment companies.
What owners tell us on the first call, in their words.
“We are known only to a few tool rooms nearby”
Our work is steady but small, and we have no way of reaching forges, gear makers or auto suppliers who need larger lots.
“Buyers decide on price per kilogram”
They do not see the difference between a well-controlled furnace and a basic one until a part fails.
“We cannot easily show our testing”
Hardness checks, case depth records and certificates are done well but are not presented to a buyer who is comparing shops.
“Enquiries come with just a steel grade and a weight”
Missing details such as target hardness, section size and distortion limits make quoting uncertain.
“Vendor approval takes long and we hear nothing”
A trial lot goes in, a report comes back and the engineer never calls to confirm the next step.
“Furnace time is lumpy”
Some weeks the furnaces are full and in others they sit idle, because our customers' work arrives in bursts.
What we do
What we do for heat treatment companies.
Everything included for heat treatment companies.
A page for each treatment
Pages for hardening, case hardening, nitriding, annealing, induction hardening and vacuum treatment, each listing the steel grades, section sizes and furnace types handled.
A furnace and testing sheet
A one-page sheet that lists your furnaces, load limits, quench media, hardness testers and links to an outside lab, prepared with your furnace supervisor.
An enquiry form that asks the right things
Fields for steel grade, target hardness, section thickness, quantity and distortion concerns, with a WhatsApp template for the same.
Case notes on part families
Descriptions of dies, shafts, gears or fasteners, the treatment applied and what was checked, without naming customers who have not agreed.
Trial lot and approval tracker
A record of trial lots with test results and a note of who at the customer is waiting on what.
Local search and marketplace presence
A maintained Google Business Profile and IndiaMART listing for each treatment you offer.
How the result is measured
- Enquiries by source and treatment
- Enquiries with grade and hardness stated
- Trial lots started against regular lots won
- Share of furnace load from regular customers
- Repeat orders from approved parts
- Furnace loads by treatment type and by customer
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for heat treatment companies
Each has its own page: what it involves for heat treatment companies, what you get, and what it is measured on.
- Lead generationBring in lots whose steel, hardness and section size suit your furnaces.
- SEOBe the shop a buyer finds when searching for a treatment by name.
- Local SEOAppear when a nearby tool room searches for hardening close to the shop.
- Social mediaShow the furnace floor and the checks, and let engineers see how you work.
- Content marketingWrite guides a metallurgist would send to a purchase manager.
- Buyer personasKnow who decides, who tests and who pays before you quote a lot.
- CRMKeep every enquiry, trial lot and repeat order in one record per customer.
- Follow-up systemsCall the engineer back after the trial lot, before the next shop does.
- WhatsAppHandle lot enquiries, drawings and test reports on the app your buyers already use.
- Digital marketingDecide which online channels deserve a furnace owner's time and which do not.
- WebsiteBuild a site that answers a metallurgist's first questions before they call.
Worth a page and a campaign of their own
Hardening and tempering of tool steels · Case hardening and carburising · Nitriding for wear resistance · Vacuum hardening for distortion-sensitive parts · Induction hardening of shafts and gears · Annealing and stress relieving · Hardness and case depth reports · Trial lots for vendor approval · Pickup, loading and delivery for regular lots
Priority campaigns
Campaigns for what heat treatment companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Tool room and die maker campaign
Search ads and a page for hardening tool steels and dies, written for tool room owners and aimed at your region.
Gear and shaft maker outreach
A note about carburising, induction hardening and distortion control to gear, shaft and transmission part makers.
Fabricator stress relieving campaign
A page and message for fabricators and pressure part makers about annealing and stress relieving of welded assemblies.
Nitriding awareness campaign
A short explainer and sample report for makers of moulds, extrusion tooling and wear parts.
Quiet furnace week outreach
A WhatsApp message to regular customers when a furnace has space, offering a loading slot.
Beyond search
Where we reach buyers of heat treatment companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Tool rooms and die and mould makers
A die that took a month to cut is sent to the shop the owner trusts. The introduction carries your furnace and testing sheet, and goes to the tool room owner.
Forges and fastener makers
Forged and fastener parts arrive in lots of thousands, which suits a batch furnace. Outreach goes to the production head who books the treatment.
Gear, shaft and auto component makers
For a gear or shaft the questions are case depth and how much the part moves in the quench. The pitch answers those two with your records.
Machine shops
A job-work machine shop with no furnace of its own sends every hardened part out. It wants one dependable shop and a quick way to ask whether a grade can be handled.
Fabricators and foundries
Welded frames and castings need stress relieving before machining so they hold size. The note speaks to the fabrication or foundry manager in those terms.
Who it is for
This is written for these heat treatment companies.
- Hardening and tempering shops for tools, dies and moulds
- Case hardening and carburising for gears and shafts
- Nitriding and surface hardening units
- Vacuum heat treatment providers
- Induction hardening specialists
- Annealing and stress relieving for fabricators and castings
- Heat treatment for forgings and fasteners
- In-house heat treatment units that take outside work
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for heat treatment companies
- 1
Read the job cards
Last year's job cards show the steels and lot sizes that filled your furnaces, the customers who sent them and the enquiries that did not become a lot.
- 2
Document the capability
A furnace and testing sheet and the case notes that can be shared.
- 3
Write each treatment page with your metallurgist
A page for each treatment is drafted from the furnace and testing sheet, then checked line by line by your metallurgist.
- 4
Reach the buyers
Outreach to tool rooms, forges and component makers, with search ads for urgent treatment searches.
- 5
Fill the quiet furnace weeks
A trial-lot tracker, a slot-offer template for quiet furnace weeks and a referral ask for approved customers.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions heat treatment companies ask before they call.
Not here? More answers, or ask on WhatsApp.
We rely on a handful of tool rooms. Can you widen that?
Will you make claims about hardness or part life?
How do we show quality without revealing customers?
Does heat treatment need ads?
Can you help with vendor approvals?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Manufacturing. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.