Heavy equipment and forklift dealers · Digital marketing
Decide what the subscriptions, the co-op fund and your own site each buy.
Digital marketing for an equipment dealership is the order of spending: marketplace subscriptions, paid search, your own website, and the manufacturer co-op money that mostly goes unclaimed. GullySales sets that order against your territory and the machines you need to move, then puts a source on everything.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
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Sales and marketing for heavy equipment and forklift dealers, the overview.
Last updated 5 Oct 2026.
For heavy equipment and forklift dealers
Where it usually goes wrong, and what we would do.
“Co-op money sits unclaimed because of the paperwork”
The claim wants proof of the advertisement, the dates it ran and the invoice, in a format nobody at a dealership has time to assemble.
“Your dealer agreement draws a line on the map”
It names the counties you sell machines into, and advertising that spills past it wastes money and irritates the manufacturer. Your agreement decides what parts and service advertising may do.
“Three subscriptions, one inbox, no way to tell them apart”
MachineryTrader, Machinio and an auction listing all feed the same address. Without a source on each lead you renew all three on instinct.
What we do
What we deliver for heavy equipment and forklift dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A written spend plan with a reason for each line
Every subscription, campaign and site project listed with what it is expected to bring and what would make you stop paying for it.
Result: The marketing budget stops being last year's invoices repeated.
Co-op claims prepared in the manufacturer format
Creative, dated proof of running and invoices assembled the way your programme asks, so the claim goes in with the campaign rather than months later.
Result: Money already allocated to your dealership gets used.
Source tagging across marketplaces, search and the phone
Tracked links on every listing site, a tracked number on the ads, and a source field the desk fills on every walk-in and call.
Result: Renewal decisions are made on enquiries rather than habit.
One set of dealership facts used everywhere
Brands carried, service radius, shop and parts hours, and the counties covered, written once and used on the site, the listings and every profile.
Result: Nothing online contradicts what your salesmen tell people.
Advertising kept inside the dealer agreement
Targeting drawn to your area of responsibility, with brand wording checked against the manufacturer rules before anything goes live.
Result: No campaign has to be pulled after a call from the rep.
A report the owner will read
Enquiries by source, reply time, quotes sent, machines delivered and parts orders traced to a campaign, on one page against the baseline recorded before work starts.
Result: The argument about what works is settled with numbers.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for a dealer
Tag every enquiry by source, then decide which listing earns its fee.
- One enquiry inbox with a source tag
- Bring marketplace, search, website and phone enquiries into one register, tagged by where each came from. Return each one the same day and note the result.
- Stock listings kept current
- Mark sold machines off at once and add new arrivals with hours, year, photographs and location. Check what each listing platform shows for your yard.
- Co-op claim file
- Ask the manufacturer's dealer manager which advertising costs are claimable, and in what format. Keep invoices, proofs and dates together, and file each claim on time.
- Quote follow-up
- List every quote with the machine, the finance option, the date and a next call. Ask what decided a lost deal, and write it down.
- Customer machine list
- Record who owns which machine, its hours and the service due. Call about parts, attachments and the next machine when service is due.
- What to leave until later
- A new site build and paid search outside your agreed territory. Check your dealer agreement for where you may advertise before any spend.
Who it is for
This is written for these heavy equipment and forklift dealers.
- Full-line construction equipment dealers for a single manufacturer
- Independent used equipment dealers and brokers
- Forklift and material handling dealers running a service fleet
- Compact tractor and agricultural equipment dealers
- Crane, telehandler and aerial lift specialists
- Attachment, tyre and wear parts suppliers
- Dealers running a rental fleet alongside sales
- Single-location dealers competing with a multi-state group
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which listing subscription should we drop?
Will the manufacturer co-op fund pay for this?
How do we choose between the listing platforms we pay for?
Should the service team be part of our marketing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for heavy equipment and forklift dealers
Everything else we would do for you.
Closest to this: strategy and research
Also for heavy equipment and forklift dealers
Or start from the overview: sales and marketing for heavy equipment and forklift dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.