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Heavy equipment and forklift dealers · Social media

A cold start with the hour meter in shot sells a used machine.

Social media for an equipment dealership is a walkaround video and a Marketplace listing, watched by contractors who will never fill in a form. GullySales sets the filming routine on the lot, runs the compact machine listings, and keeps the forklift side on LinkedIn where plant managers are.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of heavy equipment and forklift dealers at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for heavy equipment and forklift dealers

Sales and marketing for heavy equipment and forklift dealers, the overview.

Last updated 5 Oct 2026.

For heavy equipment and forklift dealers

Where it usually goes wrong, and what we would do.

  • “A buyer judges a used machine on the cold start”

    A phone video of the engine turning over, the meter reading, the undercarriage and the pins tells the buyer more than twelve photographs, and it gets shared.

  • “Marketplace sells the compact units the trade sites miss”

    Skid steers, mini excavators and compact tractors go to landowners and two-man crews who are on Facebook and have never heard of Machinio.

  • “Forklifts are a LinkedIn conversation”

    The plant and warehouse managers who sign a lease are on LinkedIn, and they are not watching a mini excavator dig a trench.

What we do

What we deliver for heavy equipment and forklift dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A filming routine for every new arrival

    A written four-minute sequence, cold start, meter, undercarriage or tyres, cab and any leak or dent named out loud, done by whoever checks the machine in.

    Result: New stock reaches buyers the day it lands.

  2. Marketplace listings for the compact fleet

    Compact machines and attachments listed where local buyers already shop, with the same honest condition wording used on the lot.

    Result: Units that used to sit get seen by people nearby.

  3. Local contractor groups worked without being thrown out

    The groups your buyers are in, their posting rules read, and your salesman answering questions rather than dropping listings.

    Result: Your people become the ones asked about machines.

  4. A LinkedIn routine for the forklift side

    The owner or fleet salesman connected to plant, warehouse and facilities managers in your counties, posting a completed install or fleet survey each fortnight.

    Result: You are visible to the people who approve a lease.

  5. Messages treated as enquiries

    Facebook and LinkedIn messages routed into the same log as a phone call, with the same reply standard and the same source tag.

    Result: An enquiry sent at ten at night does not sit unread.

  6. Delivery and jobsite posts with permission asked first

    A photograph at handover and a short note on the job, published only when the customer has agreed to it.

    Result: Your feed fills with work rather than stock images.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where equipment buyers watch machines, and what to post for each.

Facebook Marketplace for compact units
List mini excavators, skid steers and compact tractors with hours, year, a clear photo of the hour meter, location and price. Reply to the first message by offering a call.
YouTube walkarounds
Film the cold start, idle, a full hydraulic cycle, then the undercarriage or tyres close up. Say the hours on the meter aloud. Contractors watch before they ring.
LinkedIn for forklifts and material handling
Post a forklift in a plant or warehouse with capacity, mast height and fuel type in the caption. Tag the service engineer, since plant managers also buy the support.
Local contractor Facebook groups
Answer a parts or rental question before you post a listing. Read each group's rules first, because one removed post can close the group to you.
WhatsApp status and groups
Send arrivals and price changes to repeat contractors who opted in. One machine, one price and one photo of the hour meter each time.
What not to post
Do not post a machine with the serial number hidden, a price you will not honour, or a sold machine. Take a listing down when the deposit lands.

Who it is for

This is written for these heavy equipment and forklift dealers.

  • Full-line construction equipment dealers for a single manufacturer
  • Independent used equipment dealers and brokers
  • Forklift and material handling dealers running a service fleet
  • Compact tractor and agricultural equipment dealers
  • Crane, telehandler and aerial lift specialists
  • Attachment, tyre and wear parts suppliers
  • Dealers running a rental fleet alongside sales
  • Single-location dealers competing with a multi-state group

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need to be on TikTok?
Only if somebody at the dealership wants to do it. Operators do watch equipment video there and very little of it sells a machine. Facebook, YouTube and LinkedIn reach your buyers with less effort.
Who should shoot the walkarounds?
The person who checks the machine in. It takes four minutes on a phone when the sequence is written down, and the video is worth more the day the unit arrives than a week later.
Should the salesperson or the service technician do the walkaround?
The service technician, if they are comfortable on camera. They know what to check, and buyers trust the person who will fix it later. Let the salesperson add price and terms in the caption. A short script of what to show stops walkarounds from missing the same parts.
Commenters keep asking for the last price on our listings. What do we do?
Do not negotiate in the thread. Reply once that price depends on the machine's condition, location and paperwork, and invite a call. Keep one list price on the listing you can stand behind. Negotiating in public sets the price for every other buyer reading.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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