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Heavy equipment and forklift dealers · Website

Build the site for the contractor standing on a jobsite with a phone.

A website for an equipment dealership is the page a contractor opens on a phone to check that the shop exists, the part is stocked and the machine is real. GullySales builds and rewrites the pages around inventory, parts, service and rental, and puts the call button where a thumb reaches it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of heavy equipment and forklift dealers at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for heavy equipment and forklift dealers

Sales and marketing for heavy equipment and forklift dealers, the overview.

Last updated 5 Oct 2026.

For heavy equipment and forklift dealers

Where it usually goes wrong, and what we would do.

  • “The first visit is a credibility check”

    A buyer found you on a listing site and now types your name. The buyer wants an address, a photograph of the yard, the brands you hold and proof that a service shop sits behind the sales floor. A site without those looks like a broker.

  • “An inventory feed makes every dealer's site identical”

    The same manufacturer text and the same stock photograph appear on every dealer using the feed. A page that adds the hour meter reading, photographs of the unit and a transport note gives the buyer a reason to stay.

  • “Visits happen beside the machine”

    A contractor with a breakdown, a part number in a gloved hand and one bar of signal needs a page that loads and a number that dials on a tap. A long form asking for twelve fields loses that caller to the next dealer.

  • “Sold machines leave dead pages behind”

    A buyer clicks through from a listing site to a machine that left last month. Without a sold marker and a link to similar units, the contractor leaves and remembers that your site is out of date.

What we do

What we deliver for heavy equipment and forklift dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A home page that answers the credibility check

    Brands carried, store addresses, parts counter and shop hours, service radius and a photograph of the actual yard, all visible before any scrolling.

    Result: A new visitor can tell within seconds that the dealership is real.

  2. Inventory pages with something of your own on them

    Hours, condition notes, unit photographs and a transport line added to the manufacturer text, plus a sold marker that appears when the unit leaves.

    Result: Buyers find the same machine on your site that they find on the lot.

  3. Parts and service request forms that ask the right things

    Make, model, serial number and a photograph of the part, with a phone number beside the form for anyone who wants to talk.

    Result: A request arrives with enough detail to price.

  4. A rental page that points toward purchase

    Rates, availability, delivery and how rent paid counts against a later purchase, set out where your rules allow it.

    Result: Rental customers see the purchase option while the machine is on site.

  5. A finance and year-end page

    The documents a lender asks for, the lenders you work with, and a plain note on the Section 179 deduction that sends the reader to an accountant.

    Result: Finance questions get answered without giving tax advice.

  6. A store page for each location

    One page per store with its address, brands, shop bays, counter hours and the counties its field technicians cover.

    Result: A search for your brand plus a town reaches the right store.

  7. Calls and forms counted by source

    Tracked numbers and form sources for listing sites, search and direct visits, reported against the baseline recorded before work starts.

    Result: You can see which pages bring calls and which do not.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Who it is for

This is written for these heavy equipment and forklift dealers.

  • Full-line construction equipment dealers for a single manufacturer
  • Independent used equipment dealers and brokers
  • Forklift and material handling dealers running a service fleet
  • Compact tractor and agricultural equipment dealers
  • Crane, telehandler and aerial lift specialists
  • Attachment, tyre and wear parts suppliers
  • Dealers running a rental fleet alongside sales
  • Single-location dealers competing with a multi-state group

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we have to rebuild the whole site?
That depends. If the structure holds and the inventory feed works, we rewrite the pages that matter and fix the slow ones. We tell you after reading the site whether a rebuild is worth the cost, and we give you the reasons.
Should we sell parts online?
Only if you can keep stock and prices accurate. A parts page that lists a part you do not hold is worse than none. A dealer can do better with a request form and a quick human reply than with a shop they cannot keep current.
Can the site pull inventory from our dealer system?
Yes, through an export or a feed your DMS vendor supplies. We check what it offers before promising anything. The important part is that sold units come down and new arrivals go up without somebody remembering to do it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for heavy equipment and forklift dealers

Everything else we would do for you.

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Also for heavy equipment and forklift dealers

Or start from the overview: sales and marketing for heavy equipment and forklift dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need