PCB manufacturers · Lead generation
Bring in Gerber files from buyers whose boards your lines can actually build.
Lead generation for a PCB fab means attracting design engineers, EMS purchase teams and OEM sourcing heads whose boards match your layer count, materials and volumes. GullySales works on the sources, the capability pages and the intake that sort real RFQs from price checks.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For PCB manufacturers
Where it usually goes wrong, and what we would do.
“A board you cannot build is a wasted quote”
An enquiry for a high layer count or a fine-pitch board lands in the same inbox as a simple double-sided request. If the lead sources do not signal what the fab can do, the CAM engineer spends the day on files that were never going to convert.
“Three buyers, three ways of searching”
A startup engineer searches for prototype boards online, an EMS purchase executive asks other assemblers for a fab they trust, and an OEM sourcing head looks at approved vendor lists. One lead plan for all three misses at least two.
“The first RFQ is the only RFQ if it goes cold”
A buyer who sent Gerbers and heard nothing sends the next set elsewhere. Lead generation that stops at the form submission pays for attention and then loses it.
“Marketplace and website leads need different handling”
A marketplace RFQ arrives with little detail, while a website enquiry can carry stack-up and finish. Treating both alike either over-asks the first or under-uses the second.
What we do
What we deliver for PCB manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Lead source map by buyer type
A written list of where prototype buyers, EMS teams and OEM sourcing heads each come from for your fab, with the effort each source takes.
Result: You can see which source feeds which kind of board.
Capability-led enquiry pages
Pages for multilayer, metal-core and flexible work, each stating what the factory has confirmed and asking for the files in a usable form.
Result: Enquiries mention the board type you want to build.
RFQ intake form with stack-up questions
A short form asking layers, material, finish, quantity and delivery location, with a Gerber upload.
Result: Every lead reaches the CAM engineer with the basics filled in.
Marketplace enquiry filter
A set of standard replies and qualifying questions for marketplace leads, so student and hobby requests get a short answer.
Result: The sales team knows which marketplace leads deserve a full quote.
Lead register tied to quotes
One sheet or CRM view linking each lead to its quote and result.
Result: You can count enquiries, quotes and orders by source.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these PCB manufacturers.
- Single-sided and double-sided board makers for consumer and appliance electronics
- Multilayer and HDI board fabs for industrial and telecom electronics
- Aluminium and metal-core board makers for LED lighting and power electronics
- Flexible and rigid-flex circuit makers
- Quick-turn prototype fabs serving startups and R&D labs
- High-volume fabs working for automotive and EV electronics
- Fabs supplying defence, aerospace and medical device electronics
- Captive board shops inside larger electronics groups opening to outside work
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we chase EMS companies or OEMs first?
Do we have to publish our price list?
How do we know a lead source is working?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for PCB manufacturers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for PCB manufacturers
Or start from the overview: sales and marketing for PCB manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.