Plastic recycling companies · CRM
Keep every buyer, supplier and lot in one record the whole plant can read.
A CRM for a plastic recycler is a shared record of moulders, aggregators and brand contacts, tied to the lots they bought or supplied. GullySales sets up a simple version of it, using a tool you can afford and a team will actually open.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Also for plastic recycling companies
Sales and marketing for plastic recycling companies, the overview.
Last updated 18 Oct 2026.
For plastic recycling companies
Where it usually goes wrong, and what we would do.
“Two address books that never meet”
Buyers sit in the sales phone and suppliers in the purchase phone. When one firm both sells scrap and buys granules, nobody sees the whole relationship.
“A complaint needs a lot number”
When a moulder says last month's material was off, the plant needs to trace which lot, which source and which batch. A record that links buyer, lot and supplier turns a quarrel into an investigation.
“Payment history belongs beside the order”
A sales call to a buyer who has not paid is awkward. When the record shows the outstanding invoice beside the enquiry, the caller knows what to say.
“Staff changes take the contacts away”
When the person who handled the key buyers leaves, the relationship leaves with the phone. A shared record keeps the history in the plant.
What we do
What we deliver for plastic recycling companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A single contact and company record
Buyers, suppliers and brand contacts held in one place, each labelled by role and material.
Result: Every firm you deal with has one record.
Lot-linked order history
Each sale and each purchase linked to the lot and the sheet, so the trail from source to buyer is visible.
Result: A complaint can be traced from the buyer to the source lot.
Stages for the buyer and supplier journeys
Simple stages for enquiry, sample, trial, first order and repeat order, and a separate set for supplier onboarding.
Result: You can see where each prospect stands.
Reminders for sample follow-up
A prompt to ask the production manager how the sample ran and to record the answer.
Result: Every sample has a follow-up note against it.
A team training session
A practical session for the sales, purchase and dispatch staff on what to enter and when.
Result: Staff know which fields are theirs to keep current.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these plastic recycling companies.
- PET bottle flake and fibre-grade recyclers
- HDPE and PP granule makers for moulded goods and crates
- LDPE film and agricultural plastic recyclers
- Washing and pelletising units that process mixed post-consumer plastic
- Recyclers who convert waste into finished goods like pipes, pallets and furniture
- Industrial scrap recyclers buying regrind from moulders
- Collection and aggregator businesses that sell sorted bales
- Recyclers working with producers and brand owners on take-back
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need an expensive system?
Who should own the data?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for plastic recycling companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for plastic recycling companies
Or start from the overview: sales and marketing for plastic recycling companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.