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Plastic recycling companies · Social media

Show the washing line, the lot and the people behind the granule.

Social media for a plastic recycler is the plant made visible: sorting floors, washing lines, test benches and finished lots, shown to buyers, suppliers and the staff you want to hire. GullySales plans posts that explain the work without exposing anything a customer would want kept private.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water treatment solutions providers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For plastic recycling companies

Where it usually goes wrong, and what we would do.

  • “The process is the proof”

    A moulder doubts recycled material because the process is hidden. A short clip of bales being sorted, flakes rinsing and granules being cut tells the story better than a paragraph of claims.

  • “LinkedIn reaches buyers, WhatsApp groups reach suppliers”

    Purchase heads and brand sourcing teams look at LinkedIn. Aggregators and scrap dealers trade through phone groups and community pages. One post copied everywhere reaches neither properly.

  • “A tidy yard photographs well, a messy one travels”

    Anything posted can be forwarded to a buyer. Photograph the plant on its better days and keep the frame to the line, the lot and the label rather than a pile of waste.

  • “Recruitment is part of the audience”

    Operators, lab helpers and drivers look at a plant's page before applying. Posts about safety, training and the work itself help the next hire decide.

What we do

What we deliver for plastic recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A photo and clip routine

    A simple way for the plant team to capture sorting, washing and testing without disrupting production.

    Result: The team has a small library of usable photos and clips.

  2. A post plan by audience

    Separate themes for buyers, suppliers and job seekers, so a post speaks to one of them at a time.

    Result: Every post is labelled for the person it addresses.

  3. Lot and product posts

    Posts showing a new lot, its colour and the sheet that comes with it, written for a moulder's eye.

    Result: A buyer can see what is in stock without calling.

  4. A page for brands and packagers

    Posts explaining how the plant handles and records material, in plain terms, for sourcing teams.

    Result: A sourcing team finds your handling story in one place.

  5. A reply and comment routine

    Guidance on who answers questions that arrive in comments and messages, and what is never answered in public.

    Result: Price talk moves to a direct conversation, and the comments stay civil.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these plastic recycling companies.

  • PET bottle flake and fibre-grade recyclers
  • HDPE and PP granule makers for moulded goods and crates
  • LDPE film and agricultural plastic recyclers
  • Washing and pelletising units that process mixed post-consumer plastic
  • Recyclers who convert waste into finished goods like pipes, pallets and furniture
  • Industrial scrap recyclers buying regrind from moulders
  • Collection and aggregator businesses that sell sorted bales
  • Recyclers working with producers and brand owners on take-back

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform matters most for a recycler?
LinkedIn for buyers and brand teams, and a business page or messaging group for suppliers. Choose by who you are trying to reach, and check each platform's current rules before running any paid post.
Is it safe to show our plant?
Yes, with limits. Agree what stays off camera, such as customer names on bales, vehicle numbers or incoming supplier details, and get the owner's approval before a post goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.