Plastic recycling companies · Lead generation
Find the moulders who buy your granules and the suppliers who feed your plant.
Lead generation for a plastic recycler means finding two kinds of enquiry: moulders and manufacturers who will buy flake, regrind or granules, and aggregators or factories who will sell sorted scrap. GullySales works on both lists separately, so each enquiry reaches the right person at the plant.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for plastic recycling companies
Sales and marketing for plastic recycling companies, the overview.
Last updated 18 Oct 2026.
For plastic recycling companies
Where it usually goes wrong, and what we would do.
“A granule buyer and a scrap seller are different leads”
The moulder asks about grade, colour and moisture. The aggregator asks about rate, weighing and payment day. One enquiry form and one reply template fail both, and the plant manager ends up sorting the messages by hand.
“The first order is a trial, not a truck”
A moulder rarely commits a full load to a new recycler. The real lead is the sample request, and it only turns into an order if the sample carries a lot sheet and somebody follows it to the machine.
“Marketplace enquiries arrive without context”
A listing on a trade directory brings a name, a quantity and a city. The buyer may be a trader, a moulder or a student, and nobody at the plant has time to find out which before the next call comes in.
“Feed supply is a lead problem too”
When the plant runs short of bales, the cause is a thin list of suppliers. Sourcing is prospecting, and it needs a named list of aggregators, factories and collection points to approach.
What we do
What we deliver for plastic recycling companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Two enquiry paths
A buyer path and a supplier path, each with its own form, questions and reply, routed to the right person at the plant.
Result: Every enquiry is labelled buyer or supplier when it arrives.
A moulder target list
Crate, bucket, pipe, film and packaging units in your region that already use recycled content, listed with the person who buys material.
Result: You hold a named list of moulders, not a general mailing.
A sample request routine
A short request step asking for grade, machine and quantity needed in the buyer's words, with a sample and lot sheet sent in return.
Result: Each sample sent is linked to the lot it came from.
A supplier sourcing list
Aggregators, factories and campuses with sorted plastic, listed with the grades they hold and the contact who decides.
Result: The buying team knows whom to call about which grade.
Marketplace enquiry sorting
A simple sorting step for directory leads that separates traders, moulders and suppliers before anyone replies.
Result: A directory lead is qualified before the first call.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these plastic recycling companies.
- PET bottle flake and fibre-grade recyclers
- HDPE and PP granule makers for moulded goods and crates
- LDPE film and agricultural plastic recyclers
- Washing and pelletising units that process mixed post-consumer plastic
- Recyclers who convert waste into finished goods like pipes, pallets and furniture
- Industrial scrap recyclers buying regrind from moulders
- Collection and aggregator businesses that sell sorted bales
- Recyclers working with producers and brand owners on take-back
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we chase trading firms or only moulders?
Can lead generation also fix our scrap supply?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for plastic recycling companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for plastic recycling companies
Or start from the overview: sales and marketing for plastic recycling companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.