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CNC machining companies · Social media

Post the part that came off the machine this morning.

For a CNC machining company, social media is the part that came off the machine this morning, photographed with the material and the tolerance written beside it. GullySales collects a month of those photographs on one visit to your shop and posts them on LinkedIn, where a procurement engineer scrolls between meetings.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of cnc machining companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for CNC machining companies

Sales and marketing for CNC machining companies, the overview.

Last updated 13 Nov 2026.

For CNC machining companies

Where it usually goes wrong, and what we would do.

  • “The argument about a tolerance is the post”

    A drawing arrives with a tolerance in microns that the part does not need, you ring the customer, and the price comes down. Written up without naming anyone, that is the post a design head stops on.

  • “The job you turned down says more than the ones you won”

    A shop that explains why it refused a thin-wall aluminium run at that quantity sounds like a shop that knows its own machines. The buyer remembers it when a job does fit.

  • “A phone held against the enclosure window beats a film crew”

    Thirty seconds of a five-axis cutter working, coolant on the glass, says more about your capability than a drone shot of the building. Nobody in this trade watches the drone shot twice.

What we do

What we deliver for CNC machining companies.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. One photograph a week, taken at the machine

    A person on the floor is shown what to shoot and when: the finished part on the bed, the setup, the first article on the inspection table.

    Result: The account runs on your own work instead of stock pictures.

  2. Captions written by someone who can read a drawing

    Each post names the material, the process and the tolerance held, so a buyer can judge in seconds whether you machine what they buy.

    Result: The engineer who matters stops scrolling.

  3. The enquiry you did not quote, once a month

    A short post about a job that went elsewhere and why, written plainly and without a complaint about price.

    Result: Fewer wrong enquiries arrive, and the right ones arrive better briefed.

  4. A page that matches your vendor registration form

    Machine list, inspection capability and certificates kept current on LinkedIn, checked against what your quality documents already state.

    Result: A buyer comparing the two finds the same shop in both.

  5. RFQs traced back to the post that brought them

    Every enquiry that mentions LinkedIn recorded in your CRM and reported against the baseline taken before the work started.

    Result: You know whether an hour of posting is worth the hour.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a procurement engineer or a design team checks a machine shop, and what to post.

LinkedIn, for procurement engineers
Post a new machine, a new inspection capability or a certificate renewal, with the part families you can make. Mask the dimensions. The action wanted is a message to your sales head with the drawing and volume.
YouTube, for a part in cycle
Film a 5-axis or VMC cycle with no voice, the tool path visible and the material named in the title. A buyer judges the finish and rigidity in the first moments. The action is to send the drawing for a quote.
WhatsApp groups of your industrial estate
Where the group rules allow, tell fellow units when you have capacity free on a machine type, and what you cannot run. The action is a reply with the drawing and the quantity.
Instagram, for hardware startups
Show a prototype going from CAD to part for founders who need a few pieces. The action is to send the CAD file and the material for a quote.
What not to post
A customer's drawing, part number or logo, any part for a defence or aerospace customer without written clearance, machine settings, or a rejected batch. Check the NDA before photographing a job.

Who it is for

This is written for these CNC machining companies.

  • Job shops doing contract machining
  • Precision component manufacturers
  • Auto ancillary machining suppliers
  • Aerospace and defence component machinists
  • Machine shops serving medical device makers
  • Prototype and low-volume machining shops
  • Sheet metal and fabrication shops with CNC capability
  • Export-focused precision machining units

Not for

It is not the right fit if.

  • Every part you make is under NDA and nobody in the plant is allowed to photograph the floor, so there would be nothing real to post
  • No one has the time to answer a comment from a procurement engineer, and an unanswered question in public looks worse than silence

Before you decide

Agree the work. Know how to judge it.

Social media for CNC machining companies: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

Before we start

What to have ready before the work starts.

The records, access and decisions this work needs from CNC machining companies. Anything missing is noted in the written scope, with who will supply it.

A list of parts cleared for photographs
Customer restrictions vary part by part. The owner or sales head can mark them. Without a list, we photograph machines and tools only. Customer restrictions on shop floor photographs differ from part to part and from buyer to buyer.
The vendor registration form buyers hold
It shows the name and details a buyer expects. A copy is enough. Without it, the page may disagree with the form. It also shows the address and registration wording that the profile must copy.
A phone and an operator willing to be photographed
The posts need a person at the machine. Consent from the operator is needed. If nobody agrees, we show the machine only. The operator should agree in front of the owner, so the consent is clear.
A reviewer who can read a drawing
Captions must be technically right. The programmer or production head will do. Without one, we publish only captions already approved. A written line from the reviewer on each caption is kept with the post record.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Photograph the part as it leaves the machine

    We start on the floor with the operator, taking phone photographs of a finished part beside the drawing and the gauge, with the customer's name kept out of frame. You choose the parts cleared for sharing. What exists afterwards is a first set of honest pictures from the shop's own work. We also take a plain photograph of the gauge reading beside the part, because an engineer trusts a measurement shown more than one described.

  2. 2

    Find the caption in the operator's own words

    We ask the programmer or operator what was hard about the part, the fixture, the tool or the tolerance, and write the caption from that. Someone who can read a drawing checks it. The post says what happened, not a slogan. The caption names the material, the process and the tolerance asked, and leaves out the customer and the quantity.

  3. 3

    Write the post about the job you turned down

    A post explaining why the shop declined an enquiry shows judgment, so we draft one with the owner about a job that did not fit, with no buyer named. The owner approves. It tells buyers what the shop is not for and saves both sides time. The page name, address and description are also checked against the vendor registration form buyers hold, so nothing disagrees.

  4. 4

    Agree who posts and who checks the facts

    We name the person who takes the photograph and the person who checks the caption, and the owner decides what must be cleared first. A short routine says who posts on the platform. Nothing goes out unchecked by someone who knows the part. A short routine says who takes the photograph, who checks the caption and who presses post, with a substitute for each role.

  5. 5

    Trace RFQs back to the posts that brought them

    We compare RFQs that mention a post, profile views and messages with the count recorded before posting began. The estimator tells us who asked. We report which posts led to a drawing, and promise no followers or leads. We also read which posts brought a profile visit from a buyer's company, since that shows the right people are looking.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should a machining shop post?
Once a week from the floor does more than five posts from a stock library. Parts finish in your shop every day, so the material is already there. The real limit is who remembers to take the photograph.
Nobody here wants to be on camera. Does that stop us?
No. The part is the subject and the caption does the explaining. Hands, a machine and good light are enough.
Can we post a part we made if we remove the customer's name?
Not always. The shape itself can identify a customer's product, and some NDAs cover that. Ask the customer in writing. If they say no, show a generic part or a test piece made from your own material and drawing, which shows your capability without the risk.
Should we list our machines by make and model on LinkedIn?
Yes, with the axis count and the work envelope, if it matches your vendor registration form and your quality documents. A buyer compares them. Update it when a machine is added or sold, and never list a machine you do not own.
Is it safe to show a machine's control screen in a photograph?
Not without checking what is on it, because a screen can show a programme name, a customer's part number or a drawing. Ask the operator to clear or blur it, or photograph the part and the tool instead. We review every picture for such details before it is posted. If a screen is the point of the post, such as a probing cycle, use a programme that carries no customer data. The owner decides what is safe to show, and we err on the side of caution.
What if a customer asks us to take a post down?
Take it down at once and tell the customer it is done. The owner then checks what else shows the same part and removes that too. Customers have the right to protect their work, and a quick removal builds trust. We keep a record of each cleared part and who cleared it, so the question can be answered fast. If the customer did not clear it, the fault is in our routine, and we change the routine so it cannot happen again.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for CNC machining companies.

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Also for CNC machining companies

Or start from the overview: sales and marketing for CNC machining companies.

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