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Electrical equipment manufacturers · Pay per click advertising

Buy the project buyer's search and block the trader asking for a rate.

Paid search for an electrical equipment maker buys the searches a plant head, a contractor or a consultant makes while a project is still being planned. GullySales separates project campaigns from trade price checks, writes ads that lead with the specification, and reports spend against orders.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical equipment manufacturers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for electrical equipment manufacturers

Sales and marketing for electrical equipment manufacturers, the overview.

Last updated 5 Oct 2026.

For electrical equipment manufacturers

Where it usually goes wrong, and what we would do.

  • “A price check costs the same click as a project”

    Somebody comparing MCB rates for a shop and a facility manager relighting a warehouse click the same advertisement. Only one is worth a visit.

  • “The searches worth buying name a rating or a standard”

    Broad words like lighting company bring students and resellers. A search naming a luminaire wattage or a panel rating brings a drawing with it.

  • “A deviation request is somebody searching for you”

    Contractors look for an equivalent make when a substitution is on the table. An advertisement offering the equivalent with its test report gets that call.

What we do

What we deliver for electrical equipment manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split between projects and trade

    One set for consultants, contractors and plant heads, another for dealers and small traders, with separate budgets and separate phone numbers.

    Result: A price check cannot spend the project budget.

  2. Ads written round the rating and the standard

    Text naming the rating, the IP class and the standard, so a click comes from somebody holding a drawing rather than comparing prices.

    Result: Fewer calls that open with your best rate.

  3. A landing page per product family with a real form

    A page matching the advertisement, ending in a form asking the project, the quantity, the consultant involved and the month material is needed.

    Result: The enquiry arrives with enough to plan a visit.

  4. Negative keywords against repair, jobs and coursework

    Blocks on repair, second hand, scrap rate, electrician job and diploma, checked against what people actually typed.

    Result: Your budget stops paying for clicks that were never buyers.

  5. Spend timed to the buying months

    Money raised before the pre-monsoon site push and the March closing, and turned down in the weeks when sites stop pouring concrete.

    Result: You advertise while projects are ordering.

  6. Every enquiry followed through to an order

    A tracking number per campaign and a source field on the enquiry form, reconciled against orders booked and their value.

    Result: The account is judged on purchase orders.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an electrical equipment maker, and the ones to keep out.

Product plus rating or standard, such as 415V MCC panel manufacturer
Bid. A buyer who types a rating and the word manufacturer is specifying a purchase. Write the advert round the rating and the standard, not round the company.
Product plus project use, such as LED high bay for warehouse
Bid. These are contractors and plant heads with a project. Each product family gets its own ad group and its own page carrying the datasheet.
Price, rate list and cheapest searches
Block, or send them to a separate trade form. A buyer searching cheapest cable price is a trader or a dealer on a quote run. Keep them off the project campaign.
Repair, service, DIY, jobs and course searches
Block. Panel repair near me, electrician job, MCB wiring diagram and diploma course are not buyers. Add them as negatives and review the terms often.
Where the click lands
A product-family page with the datasheet, approvals and test reports, a form asking the project, the quantity and the delivery site. Skip the homepage and the catalogue PDF.
Counting a real enquiry
Count a form with a project name and a rating, or a call from a contractor or consultant. Log the quote raised, the deviation requested and the purchase order that followed.

Who it is for

This is written for these electrical equipment manufacturers.

  • LT and control panel builders
  • Switchgear, MCB and distribution board manufacturers
  • Wire and cable manufacturers
  • Switch, socket and modular accessory makers
  • LED luminaire manufacturers for industrial and commercial use
  • Architectural, façade and decorative lighting makers
  • Street and area lighting manufacturers supplying municipal tenders
  • Transformer, stabiliser and power equipment makers
  • Fan, motor and small electrical appliance manufacturers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is Google Ads worth it when IndiaMART already sends enquiries?
They bring different people. IndiaMART sends traders comparing rates, and search brings the person who typed a rating at eleven at night. We run both for a quarter and report orders from each before you renew anything.
Should we bid on a competitor's brand name?
It is common in this trade, and worth putting to your legal adviser before you start. Keep their mark out of the advertisement text and imply no connection at all. Offer an equivalent and let the test report argue for you.
Should we bid on dealers' and rivals' brand names?
Bid on your own name in a small campaign. Rival names are expensive and bring mostly price checks, so test them with a small cap. If they do not lead to quotes, drop them.
What happens to enquiries that come from our dealers' territories?
Pass them to the dealer who holds that territory, with the buyer's details, and record that you did. Tell dealers before the campaign starts, or they will feel you are working around them.
How do we get onto a consultant's approved make list?
By being known before the tender is drafted. A consultant adds a make when there is a reference installation nearby to check. We line up those references and your test reports, then plan visits to the design firms in your target cities.
Should we sell through dealers or directly to projects?
Most manufacturers need both, with a clear rule on which projects go direct and which are routed through a dealer. We write that rule with you so dealers are not undercut on their own customers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for electrical equipment manufacturers.

All articles

More for electrical equipment manufacturers

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical equipment manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need