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Electrical equipment manufacturers · Social media

LinkedIn is for the consultant and WhatsApp is for the electrician.

Social media for an electrical equipment maker runs on two channels that never meet: LinkedIn, where consultants and plant heads sit, and WhatsApp, where dealers and electricians sit. GullySales runs both, posts from site rather than from the catalogue, and moves an enquiry to a call.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical equipment manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for electrical equipment manufacturers

Sales and marketing for electrical equipment manufacturers, the overview.

Last updated 5 Oct 2026.

For electrical equipment manufacturers

Where it usually goes wrong, and what we would do.

  • “The electrician is on WhatsApp and nowhere else”

    Dealer groups carry scheme news, complaint photographs and rate talk all day. A message in his language reaches him where a post never will.

  • “Consultants look you up the night before a meeting”

    A design engineer checks who is visiting tomorrow. A profile carrying installed projects has already done half the technical presentation.

  • “Site photographs beat product photographs”

    A finished plant room, a lit facade, a panel under routine test. Those are the pictures a consultant drops into his own presentation.

What we do

What we deliver for electrical equipment manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A LinkedIn plan aimed at specifiers

    Installed project posts, plain explanations of standards and testing, and connection requests from your area managers to the design firms in each city.

    Result: Consultants know the company before the visit.

  2. Dealer and electrician groups run properly

    Scheme announcements, new product notes and short installation clips in the market's language, with a rule on what gets answered and by whom.

    Result: The counter hears from you between salesman visits.

  3. Site photography collected as a routine

    A standing request to your service engineers and dealers for pictures at commissioning, with permission recorded and the project details noted.

    Result: The page fills from work already done.

  4. Ready material for your area managers

    Posts and captions your managers can publish under their own names, so the brand appears in the feeds that matter in each city.

    Result: Twenty accounts do the work of one page.

  5. A rule on what may be said about a client's site

    What can be named, what has to be described in general terms, and who signs it off, agreed with you before the first project post.

    Result: A site photograph does not cost you a customer.

  6. Reporting on enquiries, not followers

    Messages, profile visits and enquiries traced from each channel, measured from the baseline taken before work began.

    Result: A channel producing nothing gets dropped.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for each buyer

Where specifiers, dealers and electricians look, and what to post for each.

LinkedIn for consultants and plant heads
Post an installed project with the product, the standard it was tested to and the site type. Name an IS or IEC standard only if you hold the test certificate. The action wanted is a data sheet request.
WhatsApp broadcast for dealers
Post a new item code, a scheme end date or stock arrived at the depot. The action wanted is a reply with a quantity. One scheme per message, so the dealer's staff do not misread it.
WhatsApp group for electricians
Post a short installation clip, a wiring tip and how to register a warranty card. The action wanted is sending the carton code. Admins should remove price talk and rival brands from the group.
YouTube installation and product films
A film of how a breaker, a panel or a luminaire is fixed, terminated and tested, with the torque or wire size said. The action wanted is a save, then a forward to the electrician on site.
What not to post for an equipment maker
Do not post certification you cannot show, a comparison naming a rival, a dealer price list or one dealer's stock photograph. Public posts reach every dealer, so what you tell one, you tell all.

Who it is for

This is written for these electrical equipment manufacturers.

  • LT and control panel builders
  • Switchgear, MCB and distribution board manufacturers
  • Wire and cable manufacturers
  • Switch, socket and modular accessory makers
  • LED luminaire manufacturers for industrial and commercial use
  • Architectural, façade and decorative lighting makers
  • Street and area lighting manufacturers supplying municipal tenders
  • Transformer, stabiliser and power equipment makers
  • Fan, motor and small electrical appliance manufacturers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is Instagram worth it for a lighting manufacturer?
For architectural and decorative ranges, yes, because interior designers browse there. For switchgear and cables it does very little. That time goes further on LinkedIn and in the dealer groups.
Should our salesmen post from their own accounts?
Yes, and give them the material to post. A consultant is likelier to accept a connection from your area manager than to follow a company page. Agree what may be said about a client's site before anybody publishes it.
Should our area managers post from their own LinkedIn accounts?
Yes, with a short written rule. They reach the consultants they meet, and their posts are read more than a company page. Give them approved images and facts, and ask them to avoid prices, rival names and claims you cannot document.
How do we stop dealers undercutting each other through our posts?
Keep scheme and price information in the dealer broadcast, not on public pages. Post the product, the standard and the project publicly. State on the dealer list who sells in which area, and keep that list updated.
How do we get onto a consultant's approved make list?
By being known before the tender is drafted. A consultant adds a make when there is a reference installation nearby to check. We line up those references and your test reports, then plan visits to the design firms in your target cities.
Should we sell through dealers or directly to projects?
Most manufacturers need both, with a clear rule on which projects go direct and which are routed through a dealer. We write that rule with you so dealers are not undercut on their own customers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for electrical equipment manufacturers.

All articles

More for electrical equipment manufacturers

Everything else we would do for you.

Closest to this: content and social

Also for electrical equipment manufacturers

Or start from the overview: sales and marketing for electrical equipment manufacturers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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