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GullySales

Granite, marble and stone processors · CRM

Record every quotation, so none is forgotten when the salesman is on a site.

A CRM for a stone processor is a shared record of each enquiry, sample, quotation and order, so that nothing depends on one salesman's phone. GullySales sets up a record that fits how stone is sold, and trains the team to keep it.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for CRM implementation and customisation

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Last updated 11 Oct 2026.

For granite, marble and stone processors

Where it usually goes wrong, and what we would do.

  • “Quotations live in a salesman's notebook”

    A large quotation sits with one salesman, and when he leaves or travels, nobody knows where it stands.

  • “The record forgets the stone and the lot”

    A note that says send granite rate does not tell the next person which granite, what size or which lot.

  • “Dealers and projects are mixed together”

    A dealer's repeat order and a one-time project enquiry sit in the same list, so the team calls the wrong one first.

What we do

What we deliver for granite, marble and stone processors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A record layout for stone sales

    Fields for the buyer type, stone, finish, thickness, quantity, site location, rate sent and decision maker.

    Result: A salesman can pick up any enquiry and continue it.

  2. Pipeline stages in the trade's words

    Enquiry, sample sent, yard visit, quotation, negotiation, order, dispatch and repeat, with who moves a record from one stage to the next.

    Result: The owner sees where every project stands.

  3. Dealer and contractor accounts

    A separate view for repeat buyers, with their usual stones, order dates and payment behaviour.

    Result: A repeat buyer is called before the competitor calls.

  4. Reminders for quotation follow-up

    A date on every quotation, and a list for each salesman of the calls due that day.

    Result: Quotations are followed up on time.

  5. Photographs and documents attached

    The lot photographs, the quotation and the sample dispatch note stored with the enquiry.

    Result: A dispute about what was shown can be settled in a minute.

  6. Reporting for the owner

    Open quotations, orders won, reasons for losing and repeat buyers, from the same record.

    Result: A review meeting uses facts, not memory.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

What to record, and when

What a stone processor should record for every enquiry, and why each item matters.

Buyer, type and source
Name, company, phone, whether architect, builder, dealer, exporter or homeowner, and where the enquiry came from. This tells you which source pays.
Stone, finish, thickness and quantity
Record exactly what was asked for, in the unit the buyer used. A vague note forces a second call and makes the buyer lose patience.
Site location and timing
Write the delivery city and when the stone is needed. A buyer who needs it next month is a different follow-up from one planning next year.
Samples sent and visits made
Note what was sent, to whom and on what date, and who visited the yard. Sample requests are a stronger sign of interest than a rate request.
Quotation, rate basis and next call date
Store the quotation and write the next call date on it. If no date is set, the quotation will be forgotten.
Do you need software yet?
Not at first. A shared sheet with these columns and one person who owns it is enough for a small processor. Move to a CRM when several salesmen share buyers.

Who it is for

This is written for these granite, marble and stone processors.

  • Granite slab and tile processors
  • Marble processors and cutters
  • Kota stone, sandstone and limestone producers
  • Quartz and engineered stone fabricators
  • Countertop, kitchen and vanity fabricators
  • Monument, memorial and temple stone workshops
  • Stone craft, statue and carving units
  • Cobble, paving and garden stone suppliers
  • Block traders and quarry-linked processors
  • Export-oriented stone processors

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is a spreadsheet enough, or do we need a CRM?
A spreadsheet is enough for one or two salesmen, if everyone updates it daily. Move to a CRM when the team grows, when enquiries arrive from many sources, or when you need reminders and reports.
What if our salesmen do not update the record?
Make the update part of the job: no quotation counts until it is in the record, and the owner reviews the list. Keep the fields few, so that updating takes a minute.
Should WhatsApp chats be saved in the CRM?
Save the key points and the files, such as the quotation and the photographs, not the whole chat. Keep a note of the date and the next step so that anyone can pick up the thread.
Who owns the data if we change CRM or agency?
You do. Choose a tool that lets you export your records, keep the account in your name, and keep a copy of the sheet. A change should not mean losing a year of quotations.
Should we show our rate per square foot on the website?
Usually not. Stone rates change with the lot, the thickness and the quantity. Show finishes, sizes and uses, and ask for the project details so you can quote a fair rate for the actual job.
Are IndiaMART leads worth paying for?
They are worth testing if you reply quickly and record the outcome. Many enquiries are only rate checks, so count the ones that led to a sample or a visit before you decide how much to spend.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.