Skip to content
GullySales

Granite, marble and stone processors · Sales process

Move an enquiry to an order through steps your salesmen can repeat.

A sales process for a stone processor is a short, written set of steps from the first enquiry through samples, visit, quotation and order to dispatch. GullySales writes the steps with your team, so a good salesman's habits become the way everybody sells.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Sales process design and implementation

What sales process means

A sales process is the fixed sequence of steps, such as enquiry, site visit, quote and order, that every deal is expected to pass through in the same order. GullySales writes this sequence down for your business and checks that every salesperson actually follows it.

Last updated 11 Oct 2026.

For granite, marble and stone processors

Where it usually goes wrong, and what we would do.

  • “Every salesman sells in his own way”

    One sends samples first, another sends a rate, and the owner cannot tell which method wins.

  • “The quotation is where the sale stalls”

    A buyer asks for a rate, receives a number, and the conversation ends because nobody asked about the site, the quantity or the competition.

  • “Dispatch problems are discovered by the customer”

    A wrong lot or a short load reaches the site, and the buyer finds out before the yard does.

What we do

What we deliver for granite, marble and stone processors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written sales process

    The steps from enquiry to order, with who does each step, what is asked and what is recorded.

    Result: A new salesman can follow the same path as the best one.

  2. Qualifying questions

    A set of questions on stone, use, quantity, site, timing, budget range and decision maker.

    Result: Time goes to buyers who will actually order.

  3. Sample and visit routine

    What is sent, how it is labelled, how a visit to the yard is run and what is noted afterwards.

    Result: A sample or a visit moves the sale forward.

  4. Quotation and negotiation guide

    A quotation format, the points that can move and the ones that cannot, and what to say to a price-only buyer.

    Result: A discount is a decision, not a reflex.

  5. Order and dispatch checklist

    A check of lot, finish, thickness and quantity before loading, with photographs of the load and a handover note.

    Result: The buyer receives what was agreed.

  6. Review of won and lost quotations

    A short look at why quotations were won or lost, taken from the record.

    Result: The process improves from real cases.

How the result is measured

  • Deals following the process
  • Time spent at each step
  • Drop-off rate by step

Recorded as a baseline before work starts, so every later report has an honest comparison.

Steps of a sale

The steps of a stone sale, named the way the trade says them, and what to ask and record at each.

Enquiry
Reply the same day and record the source. Ask what the stone is for, the quantity, the city and who decides, before you send any rate.
Qualify
Separate project buyers from rate checkers. Note stone, use, rough area, timing and whether an architect or a builder is involved.
Sample, visit or photographs
Send a labelled sample or invite the buyer to the yard to choose the lot. Record what was shown and what the buyer said about it.
Quotation
Send a written quotation with stone, finish, size, quantity, rate basis, delivery and payment terms. Write the next call date on it.
Follow-up and negotiation
Call on the date, ask what stands between the buyer and an order, and record the answer. Agree what can move before you start the talk.
Close, dispatch and handover
Confirm lot and quantity in writing, photograph the load, and call the site after delivery to check for breakage or shortage.

Who it is for

This is written for these granite, marble and stone processors.

  • Granite slab and tile processors
  • Marble processors and cutters
  • Kota stone, sandstone and limestone producers
  • Quartz and engineered stone fabricators
  • Countertop, kitchen and vanity fabricators
  • Monument, memorial and temple stone workshops
  • Stone craft, statue and carving units
  • Cobble, paving and garden stone suppliers
  • Block traders and quarry-linked processors
  • Export-oriented stone processors

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the sales process work runs

  1. 1

    Study current deal flow

    We trace how deals actually move today, comparing across reps and outcomes.

  2. 2

    Define the stages

    Clear stages and criteria are designed to match how deals genuinely progress and close.

  3. 3

    Configure the CRM

    The process is built into your CRM so it is enforced structurally, not just documented.

  4. 4

    Train the team

    Reps are trained on the new process and why each stage exists.

  5. 5

    Review adoption

    We check after rollout whether the process is being followed and adjust where it is not.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Who does which step, the owner or the salesman?
The salesman should own enquiry to quotation, and the owner should join for large projects, big dealers and final price. Write that rule down, so that nobody waits for approval on small jobs.
When should we send the quotation?
After you know the stone, quantity and site, and ideally after the buyer has seen a sample or the lot. A rate sent too early becomes a number he compares without understanding what it covers.
How do we deal with a buyer who asks only for the lowest price?
Ask what the stone is for, show the difference in lot, thickness and finish, and quote honestly. If he wants only the lowest rate, let him go without a discount that spoils your price for others.
What should the team write down after each call?
The date, who spoke, what was agreed, the next step and the date for it. Without those, the next person starts again from the beginning.
Should we show our rate per square foot on the website?
Usually not. Stone rates change with the lot, the thickness and the quantity. Show finishes, sizes and uses, and ask for the project details so you can quote a fair rate for the actual job.
Are IndiaMART leads worth paying for?
They are worth testing if you reply quickly and record the outcome. Many enquiries are only rate checks, so count the ones that led to a sample or a visit before you decide how much to spend.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.