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Oil and gas service companies · Digital marketing

Start with the file and the website a buyer opens, then add reach.

Digital marketing for an oil and gas service company means the website, search, LinkedIn and messaging a buyer uses to check you after hearing your name. GullySales starts with what a procurement officer opens first, and adds channels only when the records show they bring RFQs.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Integrated marketing campaigns

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for oil and gas service companies

Sales and marketing for oil and gas service companies, the overview.

Last updated 11 Oct 2026.

For oil and gas service companies

Where it usually goes wrong, and what we would do.

  • “Spending on reach before the basics”

    A firm pays for social posts while its website shows no certificates, and the buyer who looked it up goes elsewhere.

  • “LinkedIn is used as a notice board”

    Photographs of events and festival greetings fill the page, and the planners who visit find no sign of what the firm does on a shutdown.

  • “No record of what worked”

    Orders arrive from relationships, registrations and the odd web form, and nobody can say which of those the marketing spend touched.

What we do

What we deliver for oil and gas service companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A website a procurement officer can verify

    Services, certificates, equipment, crew and safety on pages built to be checked against a registration file.

    Result: A buyer's check ends in confidence, not doubt.

  2. A company page on LinkedIn that shows work

    Posts about jobs, crews and equipment, written for planners, with the owner's profile pointing to the same material.

    Result: A visitor sees real work done.

  3. Search pages for the services you want more of

    A page for each service, with a small paid campaign where it brings RFQs.

    Result: Smaller plants searching by job find you.

  4. WhatsApp set-up for buyers and crews

    A business number with a profile, a catalogue of services and a rule for who replies.

    Result: A planner reaches a person on the channel he uses.

  5. An enquiry record across channels

    Every request logged with its source so the baseline and later results can be compared.

    Result: You can tell which channel brought an order.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for this trade

Where an oil and gas service firm should start online, in order.

A website that matches your registration file
First job: pages for each service with certificates, equipment and crew. Record how many RFQs mention the site or arrive after a visit.
Google Business Profile for your yard or office
Claim it with the right address and services. Smaller plants and contractors search on Maps. Record calls and direction requests.
A page per service for search
Hydrotesting, NDT, scaffolding and the others, each its own page. Record form and call enquiries by landing page.
LinkedIn for the owner and the company
Post about a job, a crew or a certificate, and connect with planners and EPC staff you have met. Record connection requests that lead to a call.
WhatsApp Business for buyers
A business number with the capability sheet ready to send. Record each chat that becomes an RFQ.
What to leave until later
Skip Instagram reels, broad display ads and a blog on industry news until the first five rows are in place and bringing enquiries. They reach people who do not buy.

Who it is for

This is written for these oil and gas service companies.

  • Inspection, NDT and integrity testing firms working in refineries and pipelines
  • Shutdown and turnaround maintenance contractors
  • Scaffolding, insulation, painting and blasting contractors
  • Hydrotesting, pigging and pipeline commissioning specialists
  • Drilling, workover and well services providers
  • Fabrication, piping and structural contractors
  • Manpower and skilled workforce suppliers for plants and offshore jobs
  • Tank cleaning, waste handling and environmental service firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we do this ourselves or use an agency?
Do the website content and the safety and equipment facts in-house, because only you know them. Use help for the technical build, the search set-up and the records. A firm that outsources the truth of its own claims will be caught.
Which channel first on a small budget?
The website and the Business Profile, because they cost little and every buyer checks them. Add search ads for one service after that. Work out the next step from where your last orders actually came from.
How do we tell what worked?
Ask every new enquirer how they found you and write the answer next to the RFQ. After a few months, read it with the orders list. A source that brings quotes but no orders needs a different message.
Should ads and organic work be done together?
Yes. Ads show you which search words bring real enquiries within weeks of starting, and those words guide which pages to write. Organic pages then carry the same searches without paying for each click.
Do we need a website if our work comes through vendor registration?
Yes, because every buyer checks it. A procurement officer who has your registration file will still open your site to see certificates, equipment and past work. A thin site makes a good file look doubtful.
Can you get us onto an operator's vendor list?
No firm can promise a listing, because the operator decides. We prepare a complete, current file and keep track of each registration and renewal, so the application is not the reason you are left out.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for oil and gas service companies

Everything else we would do for you.

Closest to this: strategy and research

Also for oil and gas service companies

Or start from the overview: sales and marketing for oil and gas service companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need