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Oil and gas service companies · Pay per click advertising

Pay for the search that comes from a plant, not from a job seeker.

Pay-per-click (PPC) advertising for an oil and gas service company means search ads for specific jobs such as NDT or hydrotesting in the cities where your crews can reach. GullySales builds campaigns for the smaller plants and contractors who do search, blocks the job words, and counts RFQs, not clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Performance marketing and PPC

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for oil and gas service companies

Sales and marketing for oil and gas service companies, the overview.

Last updated 11 Oct 2026.

For oil and gas service companies

Where it usually goes wrong, and what we would do.

  • “Large operators do not buy from ads”

    A refinery's contracts head works from the vendor list. Ads reach the mid-sized plant, the fabricator and the EPC subcontractor, and the budget should be planned for them.

  • “Job words drain the budget”

    Vacancy, walk-in, Gulf, salary and course searches look like oil and gas keywords, and each click costs the same as one from a buyer.

  • “A click that lands on the home page goes nowhere”

    A plant manager who needs tank cleaning does not read a company profile. He wants to see that you do it and how to send the scope.

What we do

What we deliver for oil and gas service companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns by service and region

    A campaign for each service you want more of, limited to the cities and industrial areas your crews reach.

    Result: The budget goes to the jobs you can actually staff.

  2. A block list for job and course searches

    Negative keywords for vacancy, jobs, salary, Gulf, ITI, training and walk-in, extended as new terms appear in the search reports.

    Result: Candidate clicks stop using the budget.

  3. Landing pages that ask for the scope

    A page per campaign stating the service, the equipment, the certifications and a short enquiry form asking for plant, scope, location and date.

    Result: The enquiry arrives with enough to quote on.

  4. Call and WhatsApp tracking

    Every call and message from an ad recorded against its campaign, with the business number answered by someone who knows the services.

    Result: You know which ad produced the RFQ.

  5. Cost per RFQ and per order, reported

    Spend compared with RFQs received and orders won by campaign, against the baseline recorded before work starts.

    Result: Advertising is judged on orders, not on traffic.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an oil and gas service firm, and the ones to keep out.

Service plus city, such as NDT services in Vadodara
Bid. A plant or contractor typing the job and the place has a scope in mind. Give each service its own ad group and write the advert with the method, the certification and the place.
Equipment hire searches, such as crane or scaffolding on hire
Bid only if you hire out equipment with operators. State whether crews and permits come with it, so you get scopes you can quote and not enquiries for bare hire.
Job searches, such as oil and gas vacancy or Gulf job
Block in every campaign. If you recruit, run a small separate campaign to a registration page with its own cap, so a client budget never pays for a CV.
Course and certification searches, such as NDT level II course
Block unless you run training. Training enquirers and plant buyers want different things, and both pages suffer when they share one form.
Where the click lands
Send each click to a page for that service with a short request-a-quote form. Ask plant name, scope, location and start date before asking for the phone number.
Counting a real enquiry
Count a request that names a plant, a scope and a place, or a call from a company number discussing a job. Mark which enquiries became an RFQ and which became a work order.

Who it is for

This is written for these oil and gas service companies.

  • Inspection, NDT and integrity testing firms working in refineries and pipelines
  • Shutdown and turnaround maintenance contractors
  • Scaffolding, insulation, painting and blasting contractors
  • Hydrotesting, pigging and pipeline commissioning specialists
  • Drilling, workover and well services providers
  • Fabrication, piping and structural contractors
  • Manpower and skilled workforce suppliers for plants and offshore jobs
  • Tank cleaning, waste handling and environmental service firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own company name?
Yes, on a small budget. A procurement officer who has your name from a colleague will search it, and a rival or a directory can otherwise sit above you. It also shows how many people look for you directly.
Is call-only advertising useful for us?
Rarely. A shutdown scope needs a written enquiry with drawings or a job list, and a call without those wastes the first conversation. Use calls from the ad as a supplement, with a WhatsApp number beside them.
How do we track calls that land on a site supervisor's phone?
Give each campaign its own number routed to the office, and have the person who answers record caller, plant and scope. Calls to a supervisor's mobile on a site are lost to any report, so move that number off the ads.
Should we run LinkedIn ads for contracts heads at refineries?
It can work for a narrow list of named roles at plants you want to reach, because LinkedIn lets you choose job titles and companies. It reaches people who are not searching. Run Google first for the jobs you already do.
Do we need a website if our work comes through vendor registration?
Yes, because every buyer checks it. A procurement officer who has your registration file will still open your site to see certificates, equipment and past work. A thin site makes a good file look doubtful.
Can you get us onto an operator's vendor list?
No firm can promise a listing, because the operator decides. We prepare a complete, current file and keep track of each registration and renewal, so the application is not the reason you are left out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for oil and gas service companies

Everything else we would do for you.

Or start from the overview: sales and marketing for oil and gas service companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need