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Printing businesses · CRM

Keep the last job card and the artwork where anyone can find them.

A printer's CRM is a job history, not a sales pipeline. What matters is the last order for each customer: the size, the board, the GSM, the finish, the quantity, the rate and the artwork file that produced it. GullySales sets up that record so a reorder can be quoted and started without anyone hunting through an old hard disk.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of printing businesses at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for printing businesses

Sales and marketing for printing businesses, the overview.

Last updated 5 Oct 2026.

For printing businesses

Where it usually goes wrong, and what we would do.

  • “The last job card is the record, not a deal stage”

    Nobody in a press cares about qualified or negotiation. What pays is knowing that this customer takes 300 GSM art card, matt lamination, 5,000 pieces, at a rate agreed last year, and which machine it ran on.

  • “The artwork file belongs in the record, with a version you trust”

    A customer rings for a reorder, somebody digs out a folder of files ending in final and final2, and you print last year's phone number on ten thousand cards. The approved file has to be marked as the approved file.

  • “Every corporate account has two people in it”

    The administrator who raises the reorder and the purchase officer who approves the rate. Record both, because the administrator changes jobs and takes your number with her, and the account then goes to whoever the new one already knows.

What we do

What we deliver for printing businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A job card record built on your real specifications

    Size, stock, GSM, colours, finish, quantity, rate, machine and delivery date held against each customer for every job you run.

    Result: A reorder is quoted from the record instead of from memory.

  2. Approved artwork stored against the job

    The final approved file linked to the job card, with a naming rule and one place it lives, so nobody reprints an old version.

    Result: The file you send to the press is the one the customer signed.

  3. Two named contacts held for each account

    The person who raises the order and the person who approves the rate, with their numbers, so a staff change does not cost you the account.

    Result: The account survives the administrator leaving.

  4. A likely reorder date on every repeat job

    Quantity supplied and how fast the customer gets through it, recorded at delivery, giving a date when somebody should call.

    Result: You ring before the stationery cupboard is empty.

  5. Rate history kept so nothing is requoted blind

    What the customer paid last time, for what quantity, with any slab agreed, visible to whoever picks up the phone.

    Result: Nobody quotes below the last rate by accident.

  6. The handful of views the owner reads

    Reorders due, quotations open, jobs stuck waiting on artwork or approval, and accounts that have not ordered in a long while.

    Result: You see the shop's position without walking to three desks.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a printing business should record about every enquiry and job, and whether software is needed yet.

Proof sent and who approved it
Record the date the proof went and the date, person and channel of approval, whether WhatsApp or email. When a customer disputes a typing error, the approval is your answer.
Quotation date and how long the rate holds
Paper and board rates move, so note when the quote was made and its validity. A reorder quoted at last year's rate costs you the difference.
Delivery address, GST number and who signs
Keep the delivery site, the buyer's GST number and the person who signs for the carton. A second delivery after a missed signature eats the margin on a small job.
Reason an enquiry did not order
Mark price, quantity, delivery date or an unconvincing sample. A buyer who asks several shops for quotes is one to ring again before the next run.
When the job usually comes round
Note the season each customer reorders: diaries before the year end, calendars, exam stationery, wedding season. A call before the run is worth more than a quote after it.
Do you need software yet?
Job cards and a sheet do well while one person quotes and most work is repeat. Software helps when two or three people quote the same customers, or when buyers expect old quotes and artwork on request.

Who it is for

This is written for these printing businesses.

  • Commercial offset printing businesses
  • Digital and quick-print shops
  • Packaging and label printing businesses
  • Large format and signage printers
  • Wedding and event stationery printers
  • Corporate stationery and print suppliers
  • Textile and garment printing businesses
  • Print-on-demand and personalised merchandise printers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We have job cards on paper already. Why change?
Paper job cards work until you need to answer a question across all of them. Which accounts have not reordered, what did this customer pay last time, which jobs are waiting on artwork. A paper file answers one job at a time and cannot answer any of those.
Should the artwork sit in the CRM or on our server?
On your storage, with the link and the version in the record. What matters is that one file is marked approved and that the job card points at it. Where the bytes live matters far less than whether the operator can tell which file to send to plate.
Which customers do we enter first when we start the record?
Begin with last year's repeat accounts, one row each with the last job, rate and date. They are the people most likely to reorder, and a call before their usual run is easier than finding a new customer.
Can walk-in and WhatsApp orders go in the same record?
Yes. Log both under the same job number with the channel noted. A WhatsApp order should get the same job card as one at the counter, or the file you print from will differ from what the customer asked for.
Do we need to advertise?
Not for urgent jobs, which are won on a fast quote and visible samples. Ads help for a specific push, such as wedding invitations from October or a new packaging line.
Should we check the label text a food brand sends us?
Yes, before the plates are made. Point out a missing FSSAI licence number, net quantity or MRP, even though the brand is responsible for them. A reprint costs both of you, and the brand remembers the printer who caught it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for printing businesses.

All articles

More for printing businesses

Everything else we would do for you.

Closest to this: leads and follow-up

Also for printing businesses

Or start from the overview: sales and marketing for printing businesses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need