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Steel rolling mills and TMT bar makers · CRM

Hold every dealer's district, sizes, rates and credit in one place the sales team shares.

A CRM for a steel mill is a shared record of every dealer, builder and project, with the rates quoted, the credit given and the dispatches made. GullySales sets up the fields that matter for a mill and the routine to keep them filled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A steel inspector measures bundled reinforcement bars

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for steel rolling mills and TMT bar makers

Sales and marketing for steel rolling mills and TMT bar makers, the overview.

Last updated 13 Nov 2026.

For steel rolling mills and TMT bar makers

Where it usually goes wrong, and what we would do.

  • “Credit is remembered by one person”

    The sales manager knows who pays late. When the manager is away or leaves, the next person extends credit to the same dealer without knowing.

  • “Rates quoted are not kept”

    A dealer says another mill quoted less yesterday. Without a record of what you quoted, you cannot answer, and you cannot learn who is price-sensitive.

  • “Quality complaints are handled by phone and forgotten”

    A dealer reports a short weight on a bundle or a rusted lot. It is settled by a call and not recorded, so a repeat cause is never seen.

What we do

What we deliver for steel rolling mills and TMT bar makers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A dealer and builder record

    Name, district, godown, sizes bought, brands stocked, contact people and the sales person who looks after the dealer.

    Result: A new sales person can pick up an account in a day.

  2. A rate and quotation log

    Every rate quoted with the date, size, quantity and delivery town, and the dealer's answer.

    Result: You can see what you quoted and what happened.

  3. A credit and payment record

    Credit limit, days of credit, payment history and outstanding amount for each dealer, visible to the sales team before a quote.

    Result: Credit is decided on the record, not on the call.

  4. A complaint register

    Each complaint with the lot, the heat number, the lorry and the settlement, entered by whoever took the call.

    Result: A repeat fault is seen early.

  5. A reorder reminder list

    A list of dealers who have not ordered in the period you set, sorted by the size of their past orders.

    Result: A quiet dealer is called before the dealer is lost.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a mill writes down about each dealer and builder, and why it earns its place in the record.

Dealer, district and godown
Note the firm name, the district, the godown location and the people who order and pay. Two dealers in one town can be two firms of one family.
Sizes and grades bought, and brands also stocked
Write what the dealer buys from you and what the dealer buys from rivals. The gap shows what to offer. Update it after each visit or call.
Rate quoted, date and answer
Enter each rate with the size, quantity and delivery town, and what the dealer said. When a dealer claims a lower rate elsewhere, you can compare with your own record.
Credit limit, days and payment record
Keep the agreed limit, the days of credit, and the date and amount of each payment. Look before quoting, and mark a dealer who pays late.
Dispatches and complaints against each lot
Link each dispatch with the lot or heat number, and record any complaint against it. A complaint on one lot, found early, is cheaper to settle than three.
Do you need software yet?
One sheet per sales person works for a small number of dealers. Look for software when two people edit the same dealer, or a credit check is skipped.

Who it is for

This is written for these steel rolling mills and TMT bar makers.

  • TMT bar mills on the integrated or induction furnace route
  • Re-rolling mills working from billets
  • Mills selling through a dealer and distributor network
  • Mills selling directly to builders and infrastructure contractors
  • Mills making angles, channels and flats
  • Wire rod and binding wire makers
  • Regional brands sold within one or two states
  • Mills supplying precast yards and project sites

Not for

It is not the right fit if.

  • Dealers' rates and credit are held by one person who will not share them, so a shared record would start with blanks and be dropped.
  • The sales team has fewer than a handful of active dealers, so a notebook with their rates and dues is enough for now.

Before you decide

Agree the work. Know how to judge it.

CRM for steel rolling mills and TMT bar makers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

List the records your team uses and show how an enquiry becomes an order today. Bring examples of duplicate entries, missing owners, and reports that require manual correction.

Make the scope clear

Agree the stages, required fields, access roles, and integrations before configuring the system. Separate software subscriptions from setup, data work, and training.

Check the work in use

Ask the people who will use the CRM to complete a real handover and find the next action without help. Check that the management report can be traced back to individual records.

Know when to change course

If the process is unclear, buying a more complex CRM adds more places for confusion. Start with the minimum fields and rules the team can use consistently.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

Before we start

What to have ready before the work starts.

The records, access and decisions this work needs from steel rolling mills and TMT bar makers. Anything missing is noted in the written scope, with who will supply it.

The accounts ledger of dealers
Names, GST details and credit terms from accounts. A spreadsheet export is enough. Without it the credit field is guessed, and a salesperson may quote to a dealer whose payments are overdue.
Contacts from every sales phone
Dealer numbers sit on personal phones. We need them exported or listed, with your staff's agreement. If a salesperson leaves, the mill would otherwise lose the relationship with the number.
Your rule for who sets rates
Decide whether a salesperson quotes alone or the owner approves. The record shows the rule in action. Left undefined, quotes in the log will vary from person to person with no explanation.
Past complaint notes from the quality desk
Paper slips, emails or chat messages about rejected lots. They need a lot number and a dealer name. Without them the complaint register starts empty and misses the pattern that the quality head already carries in mind. A photograph of a signed note or a screenshot from the quality head is acceptable, so long as the lot and the dealer can be read.
One sales lead willing to try it first
A person who will use the record for a trial set of dealers and tell us what is awkward. If the whole team starts at once, resistance spreads. We train this person first and then widen to the others.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Copy the dealer ledger into one sheet

    We take the dealer list from accounts, the phone contacts of the sales team and the notes from the owner's diary, and merge them into a single list with one row per dealer or builder. Duplicates are shown to you, not deleted. You confirm which spelling is correct and which person at the mill owns the relationship before anything is loaded.

  2. 2

    Agree the fields your team will really fill

    We list what a salesperson would write down after a call: district, sizes bought, last rate quoted, credit days agreed and next call. We argue every field against whether it will be filled in. You approve a short list. Extra fields can be added once the first ones are filled reliably for a few dealers.

  3. 3

    Record the credit terms with accounts

    Credit is the item held in one person's memory. We sit with the accounts head and add the agreed days, the limit and any cheque history to each dealer record. You decide who may change a limit. The sales team can see the status before quoting but cannot override it.

  4. 4

    Log the last quotes from WhatsApp chats

    We read the dealer chats with your permission and enter the last rate, the grade and the date each was quoted. The chats stay with the team; only the facts enter the record. You decide which staff chats are included, and we leave out anything personal or unrelated to the trade. Staff who prefer to keep a chat private can note the facts by hand, so the record still grows without anyone feeling watched.

  5. 5

    Run the complaint register for a trial set

    A short list of past quality complaints is entered with the lot number, the dealer, what was said and what was done. From then on each new complaint gets a line and a close date. Your quality head reads the register, and the sales team sees open items before calling the same dealer.

  6. 6

    Check the record against the next dispatch

    After the first set of dealers is in use, we compare the record with the dispatch register noted at the start: reorders prompted, quotes found without a hunt, complaints closed and lorries loaded. You judge whether the team opens the record before calling. We adjust fields that nobody fills and remove those that do not help.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a spreadsheet enough for a mill?
For a limited number of dealers and one or two sales people, yes. The sheet needs a column for credit and one for the last rate quoted. Move to a CRM when several people edit it and reminders are missed.
How do we get the sales team to use it?
Start with what helps them: the credit position and the last rate quoted before a call. Keep the form short, and review the record in your sales meeting so entries matter.
What do we do with WhatsApp chats with dealers?
Copy the rate message and the dealer's reply into the entry, not the whole chat. The record needs the rate, the quantity and the outcome. Keep full chats only for a dispute.
Who owns the dealer data?
The mill does, if it sits on an account the company controls. Use company logins, not personal ones, and take the record, not the phone, when a sales person leaves.
Can a mill's dealer record link with the accounts package?
Not always directly, and it need not. The record holds who the dealer is, what was quoted and what was agreed. Accounts remain the place for invoices and payments. We bring one number across, the credit status, by a simple periodic update from accounts. This keeps the sales team informed without handing them the books.
What happens to the dealer data if a salesperson leaves?
The data stays with the mill because it sits in the mill's own record, not in a phone. When a person leaves, you reassign their dealers to another salesperson in a few clicks and the history of rates, credit and complaints moves with them. The new person starts the next call knowing what was said before.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

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