Skip to content
GullySales
GullySales
Book a free audit+91 80958 58589

Medical device manufacturers · CRM

One hospital is three contacts, a serial number and a service history.

A CRM for a device manufacturer is an installed-base register with a sales pipeline attached: the institution, the people in it, the configuration you supplied, the warranty and contract dates, the distributor's territory and every service call. GullySales agrees those fields and gets the field team filling them.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of medical device manufacturers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for medical device manufacturers

Sales and marketing for medical device manufacturers, the overview.

For medical device manufacturers

Where it usually goes wrong, and what we would do.

  • “A hospital is three people and the record needs all of them”

    The department head who wants the device, the biomedical engineer who checks it and the purchase officer who signs. A record with one name means the day that person moves to another hospital you have lost the account and gained nothing.

  • “Service history and the sales pipeline belong in one place”

    A complaint about a slow spare part reaches the tender committee before it reaches you. If the person quoting cannot see what your service side has been doing at that hospital, he walks into the meeting blind.

  • “Distributor territory has to be a field, not an understanding”

    Two distributors quoting one hospital two different prices happens because nobody wrote down who owns the account. Record the institution against a territory and the argument stops being yours to referee.

What we do

What we deliver for medical device manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Institution records with all three roles held

    Department head, biomedical engineer and purchase officer stored against the hospital, each with their own contact and history.

    Result: A transfer or a resignation does not erase the account.

  2. An installed-base register with serial numbers

    Device, configuration, serial number, commissioning date, warranty expiry and contract status recorded against every site.

    Result: Anyone can see what you have running and where.

  3. Service calls logged against the same record

    Complaints, spare part requests, engineer visits and resolution recorded where the sales team can read them before quoting again.

    Result: You go into a renewal knowing what the customer knows.

  4. Distributor and territory as required fields

    Each institution tied to one distributor and territory, with head office able to see the pipeline underneath each of them.

    Result: Two of your own people stop competing for one hospital.

  5. Tender references carried on the account

    Notice number, submission date, documents lodged and the outcome stored with the institution rather than in a separate folder.

    Result: The next bid to that hospital starts from what happened last time.

  6. A short updating routine the field team can keep

    An agreed minimum each engineer and sales person fills in after a visit, checked in the review rather than assumed.

    Result: The record is current enough to make a decision on.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these medical device manufacturers.

  • Diagnostic equipment manufacturers
  • Surgical instrument manufacturers
  • Hospital furniture and equipment makers
  • Disposable and consumable device manufacturers
  • Implant and orthopaedic device makers
  • Home healthcare device manufacturers
  • In-vitro diagnostic kit manufacturers
  • Export-focused medical device units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. 01 · First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. 04 · After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for medical device manufacturers

  1. 1

    Assess

    We look at how clearly your certifications and specifications are shown, how distributor and direct enquiries are tracked, and how fast a demo gets scheduled.

  2. 2

    Build trust before the demo request

    Certifications, clinical evidence and clear specification pages that let a biomedical engineer shortlist you without a phone call.

  3. 3

    Speed up the demonstration and quote process

    A routine for scheduling demonstrations and following up distributor enquiries so neither waits behind the other.

  4. 4

    Bring in hospitals and distributors

    Search visibility, exhibition follow-up and outreach built around the device category and buyer type you want more of.

  5. 5

    Keep the account

    After-sales service tracking, spare parts reminders and tender renewal follow-up so a first order becomes a repeat one.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

  • HOPO Hardware

    Situation
    There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
    What we did
    • Website and product catalogue
    • Logo and colour palette
    • Printed stationery
    • Social accounts opened
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

WhatsApp usor call +91 80958 58589

Book your free audit

Tell us a little about your business so we can prepare.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Our distributors will not share their hospital contacts. What then?
Record what you can see and be straight about the gap. The installations, the serial numbers, the service calls and the consumable reorders are yours whatever the distributor says, and they tell you most of what you need. Ask for contact detail as part of the distributor agreement rather than as a favour.
Should regulatory documents live in the CRM?
The reference should, not the file. Record which certificate version was submitted with which quotation or tender, and where the signed copy sits. Your quality system stays the master. The CRM only needs to answer what went out and when.
Should our product pages state the device's risk class?
Yes. Under the Medical Devices Rules, 2017, each device falls in class A, B, C or D, and a biomedical engineer checks that class against your licence. Showing both on the page saves a round of emails before the demo.
Can we name the hospitals that already use our device?
Only with each hospital's written permission, and stated as a fact rather than an endorsement. Many hospitals refuse, so we plan the page to work without names. An installation count by city or specialty is a safer form of proof when you can verify it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for medical device manufacturers

Everything else we would do for you.

Or start from the overview: sales and marketing for medical device manufacturers.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit