Chase the demo unit sitting in a distributor's office, not just the hospital.

1. A demo unit register with a return date

   Every unit out on trial, where it is, which department it was placed in, who is using it and when it comes back.

   Result: No machine sits idle in a distributor's cupboard for a quarter.

2. A tender contact rule your compliance people signed

   Written guidance on what may be asked, of whom and through which route, once a notice has been published.

   Result: Your sales team stops improvising around procurement rules.

3. An exhibition routine that starts at the stall

   A short capture sheet per contact, sorted into buying, distributor and other before anyone leaves the venue, with the follow-up owner named.

   Result: The contacts are worked while the conversation is remembered.

4. Follow-up wording per role

   Different messages for a biomedical engineer waiting on a specification, a purchase officer waiting on a price and a clinician who asked for a trial.

   Result: Each person gets the one thing they were waiting for.

5. Stalled accounts reviewed with sales and regulatory together

   A standing run through accounts whose stage has not moved, with the reason recorded against each one.

   Result: A quiet account gets a decision instead of drifting.

1. 01 · First

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

4. 04 · After the baseline

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At renewal

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.