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GullySales

Metal fabrication and laser cutting units · Lead generation

Get the drawing, and get it while the buyer is still comparing.

Lead generation for a fabrication unit is getting a drawing into your hands with the quantity and material attached. The second half is deciding fast whether the job is worth an estimate. GullySales builds the routes that bring drawings in, and the routine that answers them the same working day.

A sorting hopper in a depot yard: a wide gold hopper on a steel frame, its throat splitting into three chutes that feed three floor bins, one heaped past its own spout, one half caught, one barely started

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

For metal fabrication and laser cutting units

Where it usually goes wrong, and what we would do.

  • A drawing on WhatsApp at ten is an order by four

    The same file has gone to three shops. Whoever comes back first with a believable rate and a lead time is usually the one who gets asked to start.

  • One-piece enquiries are the tax on marketplace listings

    IndiaMART brings real OEM buyers and a steady stream of people wanting a single bracket cut. Both arrive in the same inbox.

  • The best lead is a plant you already supplied

    A purchase engineer who took a batch from you last year has other parts going out to somebody else. Nobody ever rings to ask which.

What we do

What we deliver for metal fabrication and laser cutting units.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A drawing upload route on every page

    An upload field and a WhatsApp number on each process page, asking for the file, the material, the quantity and the date wanted.

    Result: Drawings arrive with enough detail to price.

  2. A same-day quoting rule with a tracker

    An agreed reply target, a standard quotation format and a log of every drawing received, quoted and chased.

    Result: No drawing sits in a phone until the shift ends.

  3. First reply templates for marketplace enquiries

    A short reply for IndiaMART and JustDial leads that asks for the drawing, quantity and material before anybody spends time estimating.

    Result: Single-piece enquiries sort themselves out.

  4. An outreach list of plants and panel builders

    Machine builders, panel makers, HVAC contractors and equipment manufacturers within your delivery radius, with purchase and design contacts named.

    Result: New drawings come from buyers who had never heard of you.

  5. A dormant account call routine

    A monthly list of companies that have not sent a drawing in six months, with a call script asking what parts are going out now.

    Result: Past buyers send their next job to you.

  6. Monthly reporting on drawings and conversion

    Drawings received by source, reply time, quotations sent and orders won, reported against the baseline taken at the audit.

    Result: You can see whether faster quoting is buying you work.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these metal fabrication and laser cutting units.

  • CNC laser cutting job shops
  • Sheet metal fabrication units
  • Structural steel fabricators
  • Precision sheet metal and enclosure makers
  • Decorative and architectural metal work studios
  • Gate, grill, railing and shed fabricators
  • Stainless steel kitchen and equipment fabricators
  • Powder coating and finishing units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for metal fabrication and laser cutting units

  1. 1

    Assess

    We look at how drawings arrive, how long quotes take, how visible you are for process searches, and how many buyers order more than once.

  2. 2

    Fix quoting

    A drawing-to-quote routine with a reply target, a standard format and a follow-up for every quote.

  3. 3

    Show your capability

    Process pages and a capability sheet, so buyers can judge the shop before calling.

  4. 4

    Reach buyers

    Search and outreach to industrial buyers near you, and portfolio work for architects, designers and homeowners.

  5. 5

    Build repeat accounts

    Regular contact with purchase engineers, and repeat parts scheduled in advance.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study
  • Burhani Hydroline

    Situation
    The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
    What we did
    • Research before design
    • Wireframes and prototypes
    • The full product catalogue
    • An online checkout
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How fast do we have to quote?
The same working day for anything you can price with confidence. The buyer sent that drawing to three shops before lunch, so a next-morning rate lands with somebody who has already chosen.
How do we handle the single-piece enquiries?
With a rate card and a standard reply rather than an estimate. Your estimator should never be hand-pricing a single bracket. Some shops go further and state a minimum job value on the website.
How do we get found when buyers search for laser cutting near them?
With a page for each process that names your materials, thickness range, bed size and the industrial areas you serve, plus a correct Maps profile. Buyers search by process and place, so your pages should match that.
Have you worked with a fabrication business before?
Yes. For SB Engineering, a laser cutting and sheet metal firm in Bengaluru, we rebuilt the site for mobile and ran the search and content work for six months. The published case study records website traffic up 60% in that time, against a target of 50%.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit