Metal fabrication and laser cutting units · Social media
A laser cutting a jali pattern is the best advertisement you own.
Social media for a fabrication unit is worth the time for two audiences only: architects and interior designers who specify decorative metal work, and purchase and design engineers on LinkedIn. GullySales runs both, using video shot on your own floor rather than pictures bought from a stock library.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for metal fabrication and laser cutting units
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- PPC ads for metal fabrication and laser cutting units
- Lead generation for metal fabrication and laser cutting units
- Digital marketing for metal fabrication and laser cutting units
- Reputation management for metal fabrication and laser cutting units
- Local SEO for metal fabrication and laser cutting units
- Branding for metal fabrication and laser cutting units
- Content marketing for metal fabrication and laser cutting units
Sales and marketing for metal fabrication and laser cutting units, the overview.
For metal fabrication and laser cutting units
Where it usually goes wrong, and what we would do.
“Architects choose fabricators from a portfolio feed”
A designer specifying a facade screen wants to see pattern work, edge finish and a fitted panel before naming a shop to the client.
“The machine footage exists and nobody keeps it”
Every shop has operators filming a cut on their phones. Collected properly, that is a year of posts already paid for.
“Homeowners scroll, purchase engineers do not”
Gate and railing work spreads on local groups and Instagram. Industrial work comes from LinkedIn, referrals and search, so budget belongs there.
What we do
What we deliver for metal fabrication and laser cutting units.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A routine for collecting machine footage
A simple rule for operators on what to film and where to send it, so cuts, bends and fittings are captured as they happen.
Result: The posting never depends on somebody remembering.
An Instagram portfolio for architectural work
Jali screens, facade panels, staircases and frames posted with the material, thickness and finish named, aimed at designers.
Result: Designers can judge your work without visiting the shop.
LinkedIn posts written for purchase and design engineers
New machines, capacity added, a difficult part solved and sectors supplied, posted from the company page and the owner's profile.
Result: Industrial buyers see a shop that is investing.
Permission agreed before a client's part is shown
A short ask and a written record, since a part on your bed may be somebody's unreleased product or a tooling detail.
Result: Real work can be shown without risking an account.
Messages routed into the enquiry record
Instagram and LinkedIn messages logged with calls and WhatsApp files, with an agreed time for a first reply.
Result: A designer's message is answered the same day.
Monthly reporting on enquiries from social
Messages, drawings and jobs traced to each platform, measured against the baseline taken at the audit.
Result: You can tell whether the posting is worth the operator's time.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these metal fabrication and laser cutting units.
- CNC laser cutting job shops
- Sheet metal fabrication units
- Structural steel fabricators
- Precision sheet metal and enclosure makers
- Decorative and architectural metal work studios
- Gate, grill, railing and shed fabricators
- Stainless steel kitchen and equipment fabricators
- Powder coating and finishing units
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for metal fabrication and laser cutting units
- 1
Assess
We look at how drawings arrive, how long quotes take, how visible you are for process searches, and how many buyers order more than once.
- 2
Fix quoting
A drawing-to-quote routine with a reply target, a standard format and a follow-up for every quote.
- 3
Show your capability
Process pages and a capability sheet, so buyers can judge the shop before calling.
- 4
Reach buyers
Search and outreach to industrial buyers near you, and portfolio work for architects, designers and homeowners.
- 5
Build repeat accounts
Regular contact with purchase engineers, and repeat parts scheduled in advance.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is Instagram worth it for an industrial job shop?
What do we post when the parts belong to customers?
How do we get found when buyers search for laser cutting near them?
Have you worked with a fabrication business before?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for metal fabrication and laser cutting units
Everything else we would do for you.
- SEO for metal fabrication and laser cutting units
- PPC ads for metal fabrication and laser cutting units
- Lead generation for metal fabrication and laser cutting units
- Digital marketing for metal fabrication and laser cutting units
- Reputation management for metal fabrication and laser cutting units
- Local SEO for metal fabrication and laser cutting units
- Branding for metal fabrication and laser cutting units
- Content marketing for metal fabrication and laser cutting units
- Email marketing for metal fabrication and laser cutting units
Or start from the overview: sales and marketing for metal fabrication and laser cutting units.