Metal fabrication and laser cutting units · Pay per click advertising
Buy the search a purchase engineer makes from inside his plant.
Paid search puts a job shop in front of buyers looking for a process near them, usually on a phone and usually in a hurry. GullySales runs the campaigns around your delivery radius, blocks the machine and scrap searches that drain the budget, and reports on drawings received rather than clicks.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for metal fabrication and laser cutting units
- SEO for metal fabrication and laser cutting units
- Lead generation for metal fabrication and laser cutting units
- Digital marketing for metal fabrication and laser cutting units
- Reputation management for metal fabrication and laser cutting units
- Local SEO for metal fabrication and laser cutting units
- Branding for metal fabrication and laser cutting units
- Social media marketing for metal fabrication and laser cutting units
- Content marketing for metal fabrication and laser cutting units
Sales and marketing for metal fabrication and laser cutting units, the overview.
For metal fabrication and laser cutting units
Where it usually goes wrong, and what we would do.
“Machine buyers outnumber job buyers on the same words”
Laser cutting machine price and CNC machine dealer sit beside laser cutting job work. Without a block list you pay for people selling to you.
“The radius matters more than the keyword”
Sheet metal is heavy and freight decides the rate, so a click from four hundred kilometres away is usually money gone.
“The ad has to survive a ten-second look”
A purchase engineer standing on a shop floor wants the material, the thickness and a number he can call, not a form asking for his designation.
What we do
What we deliver for metal fabrication and laser cutting units.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns drawn to your delivery radius
Search campaigns set around the estates you can economically deliver to, with bids weighted towards the belts your existing buyers sit in.
Result: The budget goes where a job is worth taking.
A block list for machines, scrap and courses
Negative keywords for machine sales, second-hand plant, scrap dealers, training courses and job seekers, reviewed each month as new terms appear.
Result: You stop paying for searches that could never become a drawing.
Separate campaigns for industrial and domestic work
One campaign for job work and panel fabrication, another for gates, grills and railings, each with its own page, budget and hours.
Result: House enquiries stop eating the money meant for OEM work.
Landing pages built for a phone on a shop floor
A short page with the process, the materials, the thickness range, a call button and an upload field for a drawing.
Result: A drawing arrives without a phone call being needed.
Call and WhatsApp tracking on each campaign
Every call and message from an ad recorded against its campaign, so a busy week can be traced back to the spend that caused it.
Result: Ad performance is judged on enquiries, not impressions.
Monthly cost per drawing received
Spend compared with drawings received and jobs won, by campaign and by area, against the baseline from the audit.
Result: You can see what a new customer actually cost.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these metal fabrication and laser cutting units.
- CNC laser cutting job shops
- Sheet metal fabrication units
- Structural steel fabricators
- Precision sheet metal and enclosure makers
- Decorative and architectural metal work studios
- Gate, grill, railing and shed fabricators
- Stainless steel kitchen and equipment fabricators
- Powder coating and finishing units
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for metal fabrication and laser cutting units
- 1
Assess
We look at how drawings arrive, how long quotes take, how visible you are for process searches, and how many buyers order more than once.
- 2
Fix quoting
A drawing-to-quote routine with a reply target, a standard format and a follow-up for every quote.
- 3
Show your capability
Process pages and a capability sheet, so buyers can judge the shop before calling.
- 4
Reach buyers
Search and outreach to industrial buyers near you, and portfolio work for architects, designers and homeowners.
- 5
Build repeat accounts
Regular contact with purchase engineers, and repeat parts scheduled in advance.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are Google ads worth it for a job shop?
Should we advertise for gate and grill work?
How do we get found when buyers search for laser cutting near them?
Have you worked with a fabrication business before?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for metal fabrication and laser cutting units
Everything else we would do for you.
- SEO for metal fabrication and laser cutting units
- Lead generation for metal fabrication and laser cutting units
- Digital marketing for metal fabrication and laser cutting units
- Reputation management for metal fabrication and laser cutting units
- Local SEO for metal fabrication and laser cutting units
- Branding for metal fabrication and laser cutting units
- Social media marketing for metal fabrication and laser cutting units
- Content marketing for metal fabrication and laser cutting units
- Email marketing for metal fabrication and laser cutting units
Or start from the overview: sales and marketing for metal fabrication and laser cutting units.