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GullySales

Modular kitchen companies · Pay per click advertising

The measure is showroom visits booked, not forms filled.

Paid advertising for a kitchen company competes with national brands spending on the same keywords, so the work is qualifying before the click is paid for. GullySales targets the localities taking possession, writes the advertisement that states a range, and counts showroom visits rather than form fills.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For modular kitchen companies

Where it usually goes wrong, and what we would do.

  • A range in the advertisement filters the click

    Leaving the rate out brings every browser, and your designer loses an evening to a family with a third of the budget. Saying where you start costs a few clicks and saves more evenings.

  • Bid where the keys are being handed over

    Campaigns set to the pin codes of towers in possession this quarter reach families in their deciding weeks. A city-wide campaign mostly reaches people who moved in two years ago.

  • Cheap lead forms fill with numbers that never answer

    A form on a feed asks nothing of the person filling it, and the call back goes unanswered. A booking for a showroom slot costs more and is worth more.

  • You cannot outbid a national interior brand

    They buy every kitchen keyword in every city, month after month. Where they are thin is the project name, the locality and the family who wants to meet somebody who works nearby.

What we do

What we deliver for modular kitchen companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Targeting drawn around possession, not the city

    Pin codes and radius set to the towers handing over this quarter and the belt your installers already serve.

    Result: Clicks come from families in their deciding weeks.

  2. A starting range stated in the advertisement

    The rate you start at and what it covers, written into the advertisement text and repeated on the page behind it.

    Result: Fewer evenings are spent designing for the wrong budget.

  3. A landing page that asks four questions

    Carpet area, possession or renovation date, layout and budget band, asked before a call is booked rather than after a design is made.

    Result: The enquiry reaches your designer already qualified.

  4. Keywords split by what the searcher wants

    Separate campaigns for rate searches, layout searches, locality searches and the wardrobe and full interiors searches.

    Result: You can drop the group that never books a visit.

  5. A negative list for work you do not want

    Terms covering carpenters, second-hand units, repair jobs, employment enquiries, franchise offers and cities you do not install in.

    Result: The budget stops leaking to enquiries you would refuse.

  6. Showroom visits counted against spend

    Every advertisement enquiry traced through the call, the visit booked, the visit kept and the design shared, beside the baseline taken at the start.

    Result: You judge the account on families who walked in.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these modular kitchen companies.

  • Modular kitchen showrooms and studios
  • Kitchen and wardrobe manufacturers with their own factory
  • Franchise showrooms of national kitchen brands
  • Imported and premium German or Italian kitchen dealers
  • Kitchen companies working mainly through interior designers
  • Builder-tied kitchen vendors for apartment projects
  • Stainless steel and commercial kitchen fabricators
  • Kitchen renovation specialists for older homes

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for modular kitchen companies

  1. 1

    Assess

    We look at how families reach your showroom, how many designs turn into orders, and which designers and builders already send you work.

  2. 2

    Fix the design follow-up

    A specification sheet with every quote and a follow-up routine after every 3D design, so the decision does not go cold.

  3. 3

    Build the proof

    Finished kitchen photographs by locality, a clear warranty and material page, and reviews from real installations.

  4. 4

    Reach families at possession

    A handover tracker for nearby projects, local search and social ads, and partnerships with designers and builders.

  5. 5

    Sell the rest of the home

    Wardrobe and interiors offers at the design stage, and reactivation of past kitchen customers.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Our lead cost on social is low but nothing converts. Why?
Because a form on a feed asks nothing of the person filling it. Add a question about possession date and carpet area, or move the money to search. A costlier enquiry that reaches the showroom is the cheaper one.
Is advertising worth it when we have one showroom?
Yes, inside the distance a family will travel to open a drawer and feel a shutter. Set the radius by where your installers work and where your last twenty orders came from. Beyond that the clicks end at a showroom closer to them.
How do we compete with the large online interior brands?
On what they find hard: a showroom the family can touch and an installer who comes back when a hinge sags. A material sheet naming the board and hardware, sent with the quote, often decides it.
When should we start marketing to a new apartment project?
Two to three months before handover. Families start looking at kitchens when possession letters go out, and most have chosen within weeks of getting the keys.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit