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Child welfare NGOs · Social media

Tell the work of caring for children on social media while the children stay private.

Social media marketing for a child welfare NGO is posting about your programmes, your staff and your standards to reach donors, volunteers and partners. GullySales works on a content style that protects children, a posting plan the staff can keep, and the replies that turn followers into supporters.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for child welfare NGOs

Sales and marketing for child welfare NGOs, the overview.

Last updated 18 Oct 2026.

For child welfare NGOs

Where it usually goes wrong, and what we would do.

  • “The easy post is the one that exposes a child”

    A smiling child at a festival gets the response, and it can also tell a stranger the child's face, school and home. A rule for what is never posted has to exist before the first post.

  • “Staff and settings tell the story just as well”

    House parents, teachers, a kitchen, a classroom with the chairs set out, hands holding a book. These show care without a face, and they carry a donor from interest to a gift.

  • “Comments and messages are a safeguarding channel”

    Strangers can write to a children's page. Someone must read the messages, know what to ignore and know where to report a concern.

  • “Visitors post their own photographs”

    A sponsor's visit becomes a story on their profile, with the children in it. Visiting rules need a clear line about photographs, said before the visit and written down.

What we do

What we deliver for child welfare NGOs.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A social content style guide

    What may be posted, what never is, how captions are written and who signs off, covering faces, names, schools and locations.

    Result: Anyone on the team can tell whether a post is allowed.

  2. A set of post formats that need no child

    Staff introductions, a day in the kitchen, an explainer on what sponsorship covers, a programme update in text and illustration.

    Result: A bank of formats ready to fill.

  3. A posting plan matched to staff time

    Which platforms you use, who posts, and what is prepared in advance, sized for the people you have.

    Result: The plan fits the person who will run it.

  4. A comments and messages protocol

    Who monitors the page, how a genuine donor is answered, and how a worrying message or a request for a child's details is escalated.

    Result: One named person owns the inbox.

  5. A page of visitor photography rules

    Plain wording for the visit request form and the day itself on phones, photographs and posting.

    Result: Every visitor reads the rules before they arrive.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these child welfare NGOs.

  • Children's homes and shelter organisations
  • Child sponsorship trusts
  • Street children and child rescue programmes
  • Child helpline and anti-trafficking organisations
  • Foster care and family strengthening programmes
  • Child labour rehabilitation and school re-entry programmes
  • Orphan and destitute child education support
  • After-school and nutrition programmes in urban slums

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platforms suit a child welfare NGO?
Choose the ones your donors and corporate partners already use, and the ones your team can keep up. Check each platform's current rules for charities and fundraising before you start.
Can we use a child's photograph if the child agrees?
A child's agreement is not enough on its own. Written consent from the person with legal responsibility, your safeguarding lead's approval and your adviser's view on the law all come first. Our default is not to show faces.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for child welfare NGOs

Everything else we would do for you.

Closest to this: content and social

Also for child welfare NGOs

Or start from the overview: sales and marketing for child welfare NGOs.

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