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Clubs and gymkhanas · Non-profit

Let the right families find the club, and the waiting list find them back.

A new director has moved to Bengaluru from Delhi and asks colleagues which club is worth joining. The answers are the names of two old clubs with long waits, one new resort-style club with a joining fee, and a gymkhana near the office. The enquiry that follows is a phone call to the membership desk and a request for the form.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Club staff reviewing member bookings at a reception desk

In one paragraph

Club and gymkhana marketing makes a members' club the one a family, a corporate executive or a retiree asks about when joining. Sales turns that interest into an enquiry, a member sponsor, a visit and an admitted member. GullySales builds the membership pages, the event and facility listings, and the follow-up that keeps a long waiting list moving.

Clubs sell belonging, a sports facility, a venue for family events and a place for the evenings. The sale takes weeks and runs through a sponsor, a committee and a joining fee, so the work is in the clarity of the process, the quality of the first visit and the people who follow up.

Last updated 22 Oct 2026.

How buyers decide

How clubs and gymkhanas are chosen.

For an established club or gymkhana, membership is often by proposal and second from existing members, an interview or committee decision, an entrance fee and an annual subscription. A family asks colleagues, neighbours and the extended circle, then checks the club's website and Google Maps photographs for facilities, the sports on offer and the dining. The club that explains its process clearly saves the family a dozen calls.

For newer proprietary and resort-style clubs, the buyer compares facilities, location, children's programmes, the food and the joining and annual fees against two or three alternatives. Visits are decisive: the staff at the front desk, the condition of the courts and the pool, and the manner in which the membership manager follows up.

Corporate memberships are chosen by HR or the admin head for senior staff, and the club is expected to send a corporate scheme sheet and handle invoices properly. Day-to-day use then decides renewals: an unhappy member of a few months stops recommending the club to friends.

The problem

What usually goes wrong for clubs and gymkhanas.

What owners tell us on the first call, in their words.

  • “Our waiting list is long and applicants hear nothing from us”

    People who applied a year ago drift away or form a poor view of the club without hearing how the queue works.

  • “Membership enquiries go to a front desk that is busy with members”

    The call is answered by whoever is free, and the process is explained differently each time.

  • “Our website is a members' login and one old photograph”

    A family looking from outside sees none of the sports, the dining or the events, and has no way to ask how to join.

  • “Younger families and professionals join other clubs”

    The new resort-style club has social media and a visit offer, and we have a notice board.

  • “Facility and event hire runs on the committee's phone numbers”

    Wedding functions, birthday parties and corporate hall bookings depend on who knows whom and not on a clear rate and availability sheet.

  • “Members' complaints stay inside and then reach WhatsApp groups”

    A grievance about a court, the food or the staff spreads before the secretary hears of it.

What we do

What we do for clubs and gymkhanas.

Everything included for clubs and gymkhanas.

  1. A membership page that explains how to join

    A page for each type of membership with the steps, the documents, the fees as the committee has published them, the waiting list rule and a form to start an application.

  2. A waiting list update routine

    A short WhatsApp or email note to applicants about where they stand and what to do next, written with the committee's approval.

  3. A facility and sports guide

    Pages for the courts, pool, gym, dining and children's activities, with real photographs and the rules for guests.

  4. A hall and lawn hire sheet

    A clear enquiry form and a rate and availability summary for weddings, parties and corporate events, with the club's terms.

  5. A corporate scheme sheet

    A one-page scheme for companies, with eligibility, billing and how nominees are admitted, agreed with the committee.

  6. A member voice routine

    A way for members to send feedback to the secretary, and a courteous reply routine for Google reviews.

How the result is measured

  • Membership enquiries by source
  • Visits booked against enquiries
  • Applications started against admitted
  • Waiting list updates sent and replies received
  • Hall and lawn hire enquiries and bookings
  • Corporate scheme enquiries and nominees

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for clubs and gymkhanas

Each has its own page: what it involves for clubs and gymkhanas, what you get, and what it is measured on.

Worth a page and a campaign of their own

Membership enquiries and the waiting list · Sponsor, proposer and committee process explained · Family, couple and junior membership · Corporate membership schemes · Sports coaching and academies run in the club · Banquet, lawn and hall hire · Dining, bar and events for members · Guest and visitor policy · Member referrals and renewal

Priority campaigns

Campaigns for what clubs and gymkhanas most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Visit and trial day for prospective families

    Invitations to a hosted tour on set days, where a member host shows the facilities, promoted to the waiting list and corporate contacts.

  • Corporate scheme outreach

    A note to HR and admin heads of companies near the club, with the scheme sheet and the process for nominees.

  • Junior and sports academy drive

    Pages and posts for coaching in cricket, swimming, tennis or badminton, with the schedule and the code of conduct.

  • Festival and season events for members

    Ahead of Diwali, the new year and summer holidays, a programme of events shared with members and their guests as the rules allow.

  • Hall and lawn hire campaign

    Outreach to wedding planners, caterers and event managers with photographs, capacity and the club's hire terms.

Beyond search

Where we reach buyers of clubs and gymkhanas, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Existing members as sponsors

    We prepare a short note members can forward to friends, with the process and the club's contact, within the committee's rules.

  • Corporate HR and admin heads

    We list the companies near the club and prepare outreach for senior-staff membership.

  • Wedding planners and caterers

    We prepare a hire pack for planners and caterers who look for a lawn or hall.

  • Schools, coaches and sports associations

    We prepare outreach to coaches and school sports teachers for coaching and tournament use of the facilities.

  • Housing societies and relocation services

    We prepare a note for relocation agents and housing societies that field questions from newcomers about clubs.

Who it is for

This is written for these clubs and gymkhanas.

  • Old gymkhanas and institutional clubs with proposal-based membership
  • Sports clubs for cricket, tennis, badminton, swimming or squash
  • Country and resort clubs with a joining fee
  • Residential township and apartment community clubs
  • Corporate and PSU recreation clubs
  • Cultural, language and community-based social clubs
  • Golf and racquet clubs with a play-and-pay arrangement
  • Clubs that rent banquet halls and lawns for events

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for clubs and gymkhanas

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Assess

    We look at how enquiries arrive, how the waiting list is handled, what the website and Maps show and how hire requests are answered.

  2. 2

    Plan

    We agree with the committee what can be said about fees, process and facilities, and which groups to reach.

  3. 3

    Build

    We write the membership, facility and hire pages, the corporate sheet and the reply and update set.

  4. 4

    Run

    We handle enquiries, waiting list updates and hire follow-up, and keep the listings current.

  5. 5

    Improve

    We compare enquiries, visits and hire bookings by source, then keep what brings the right members.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions clubs and gymkhanas ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can a club advertise?
Clubs are usually governed by bye-laws and a committee, so we work within what the committee approves and the rules for your type of club and state. Check these with your own adviser.
Will advertising make the waiting list longer?
It can bring more applicants, so we help explain the process and manage the list honestly. Admission stays with your committee.
Can you write about the bar?
Rules on advertising alcohol differ by state and are restricted, so we write about dining, events and facilities and leave out drink promotion.
Can you work with proposal-based membership?
Yes. We build the page that explains the proposer and seconder route and a way for members to forward it, and the committee keeps the decision.
Do you handle member data?
Only with consent and with the club's own rules in place. We do not publish member names or details without permission.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

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