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AgriTech startups · Lead generation

Find the payers and partners who need your product, not only farmers who like it.

Lead generation for an AgriTech startup means finding the input companies, banks, FPOs, estates and food buyers who would pay for the product, along with the farmers who will use it. GullySales builds the target list, the first message for each audience and the log that shows where each conversation came from.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for AgriTech startups

Sales and marketing for AgriTech startups, the overview.

Last updated 18 Oct 2026.

For AgriTech startups

Where it usually goes wrong, and what we would do.

  • “The user and the payer are different leads”

    A farmer who loves the app is a user, not a paying lead. The input company, bank or FPO that gains from that use is the lead that turns into a purchase order, and it needs its own search, list and opening message.

  • “A pilot request is a lead only when a measure is agreed”

    A company that says yes to a pilot has not yet become a customer. Until both sides write down what the pilot must show, the lead sits in a warm but unmoving state and then goes quiet.

  • “Field agents meet leads nobody records”

    A dealer who asks about the product at a village meeting, or an FPO secretary who takes a card, is a lead. When the field agent keeps it in memory, the founder never hears about it.

  • “Cold messages fail when they describe features”

    A procurement head at an input company reads dozens of product descriptions. A message that names their own problem, such as dealer reach or repayment risk, gets read; a feature list gets filed.

What we do

What we deliver for AgriTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Payer target list

    A list of input companies, banks, FPOs, estates and buyers fitting your product, with the right role to approach at each.

    Result: You can see who you are approaching and why each name is there.

  2. One opening message per audience

    Separate first messages for the farmer, the dealer and the paying partner, each written around that reader's own concern.

    Result: Each audience hears about a problem they recognise.

  3. Field lead capture sheet

    A simple form for field agents to log every person who shows interest, with village, role and the next step.

    Result: Interest from the field reaches the founder the same day it happens.

  4. Pilot-to-purchase checklist

    A one-page agreement of what the pilot must show, who reviews it and what happens next.

    Result: Every pilot has a written measure before it begins.

  5. Source log

    A record tagging each lead by origin: field, referral, event, outreach or website.

    Result: You can read which route brings the conversations that move forward.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these AgriTech startups.

  • Farm advisory and crop planning apps
  • Agri marketplaces connecting farmers and buyers
  • Soil, water and weather sensor companies
  • Farm finance and credit startups
  • Drone and remote sensing analytics startups
  • Supply chain and traceability platforms
  • Input marketplaces for seed, fertiliser and crop protection
  • Cold chain and post-harvest technology startups

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we generate leads from farmers or from partners?
Both, but for different jobs. Farmer leads show the product is used; partner leads bring payment. Start by deciding which one your next quarter's survival depends on, and build the list and message for that audience first.
How do we find the right person at an input company?
Start with the role that owns the problem your product solves, such as dealer network, field marketing or new products. Use the company's own public pages and your network, and ask each contact who else should hear about it.
Do you supply farmer contact lists?
No. We build the approach, the target list of organisations and the log. Any farmer contact must come from your own users or from partners with permission to share it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AgriTech startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for AgriTech startups

Or start from the overview: sales and marketing for AgriTech startups.

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