AgriTech startups · Other
Get farmers to use the product, not just download it.
A founder in Bengaluru has a soil sensor that works on twenty acres in Tumakuru. The farmers like it. Nobody has paid for it yet: the farmers treat it as a free tool, and the input company that might want it asks for a pilot first. The product is built and the business is waiting on a way to turn field use into a paying customer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An AgriTech startup builds technology for agriculture: apps, sensors, marketplaces, advisory tools or farm finance products. Marketing earns the trust of farmers who have been let down before. Sales reaches the people who pay: FPOs, input companies, banks and estates. GullySales prepares three messages, one per audience, plus the pilot plan and the partner list.
The farmer who uses the app may not be the one who pays. An input company, a bank, an FPO or a food buyer might. Each needs a different proof and a different conversation, so one message for all of them fits none.
Last updated 18 Oct 2026.
How buyers decide
How AgriTech startups are chosen.
The farmer adopts a product when a neighbour, a field agent or a dealer shows it working on a crop like the farmer's own. The test is whether it saves a trip, a spray or a day of labour, in a language the farmer reads, on a phone already in the pocket. Trust comes from a person in the village, not an advertisement.
The paying customer asks for a pilot, a measure of what changed and a reference. An input company wants more sales through the dealers. A bank wants fewer defaults. A food company wants traceable supply. A pilot that began without an agreed measure ends in a polite no.
Investors are a third audience, with their own questions about adoption and repeat use. Honest field numbers from your own records are the only numbers that belong in a deck, and GullySales does not supply them.
The problem
What usually goes wrong for AgriTech startups.
What owners tell us on the first call, in their words.
“Farmers install the app and never open it again”
Downloads are not use. Without a village-level reason to open it, such as a task tied to the crop stage, the product fades after the demo.
“Pilots end without a purchase order”
A company agrees to a pilot, nobody agrees what success looks like, and the pilot ends in praise and silence.
“We sell to farmers when the payer is someone else”
The user and the buyer are different people. Marketing aimed at the farmer never reaches the input company that would pay.
“Our field team is learning by trial and error”
Each field agent explains the product differently, and nobody knows which explanation works.
“The pitch deck and the website say different things”
One tells investors about scale and the other tells farmers about features. A partner who reads both cannot tell what the product does.
“We cannot show results from the field in a form a buyer reads”
The data exists in dashboards. A bank officer or a company head wants one page that says what changed on whose land.
What we do
What we do for AgriTech startups.
Everything included for AgriTech startups.
One message for each audience
A short positioning for the farmer, one for the paying partner and one for the investor, all consistent with what the product does.
A pilot agreement template
A one-page plan for a pilot: place, crop, number of farmers, the measure agreed in advance and what happens if it is met.
A field agent playbook
A short guide for agents explaining the product to a farmer on the plot, with the questions farmers ask, and a log for each visit.
A one-page result summary
A single page per pilot or cohort with the place, crop, number of users and the change observed, using only figures from your own records and with the partner's consent.
Farmer content in local languages
Short videos and voice messages in the language of the district, focused on one task at a time.
A partner pipeline
A list of input companies, banks, FPOs and food buyers, with named contacts, stage and next step, reviewed with you.
How the result is measured
- Active farmers against farmers who installed
- Pilots started and pilots converted to paid
- Partner conversations by stage
- Field visits that result in use
- Referred farmers joining
- Revenue traced to a marketing source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for AgriTech startups
Each has its own page: what it involves for AgriTech startups, what you get, and what it is measured on.
- Lead generationFind the payers and partners who need your product, not only farmers who like it.
- SEOBe the page a partner finds when they search for what your product solves.
- Social media marketingPost what a farmer, a dealer and a funder each need to see, in separate places.
- Content marketingPublish the proof a partner reads and the guidance a farmer will actually follow.
- Buyer personasDescribe the farmer, the dealer and the payer as separate people with separate reasons.
- CRMKeep farmers, dealers, pilots and partner talks in one record the team shares.
- Follow-up systemsStop anyone who showed interest in the field going quiet by accident.
- WhatsApp marketingUse the app farmers already open to teach, remind and answer, with permission.
- Digital marketingPlan search, video, WhatsApp and partner outreach as one route to a paid pilot.
- WebsiteBuild a website that a farmer understands and a partner trusts in the same visit.
Worth a page and a campaign of their own
Village-level adoption with field agents · Pilot design with agreed measures · Input company and dealer partnerships · Bank and NBFC partnerships · FPO enrolment · Investor and grant material · Farmer education content in local languages · Case pages with permitted field results
Priority campaigns
Campaigns for what AgriTech startups most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Village launch with a field agent
A planned launch in selected villages with demos at the village market or an FPO meeting, a sign-up list and a follow-up message for each name on it.
Input company pilot proposal
A direct approach to the head of marketing or distribution at an input company, with a pilot plan and a result page from similar work.
Bank and NBFC partnership pitch
A short pitch for lenders showing how field data lowers risk, with only permitted figures.
Investor and grant material
A deck and a short narrative that use your records, with each claim traceable to a source.
Farmer referral cycle
A reward or recognition scheme through which a satisfied farmer brings a neighbour, recorded by the field agent.
Beyond search
Where we reach buyers of AgriTech startups, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Input companies and distributors
Companies that sell to the same farmers, each with a pilot-first approach written for the executive who owns distribution.
FPOs and farmer groups
FPO chief executives and chairpersons are approached with a group offer and a plan for onboarding members.
Banks, NBFCs and insurers
Agri lending and insurance teams get a short account of what your data records. Lending and insurance rules are theirs to apply.
Food companies and retailers
Sourcing heads who want traceability are approached with a clear picture of what you record and for whom.
Incubators, grant bodies and agri colleges
Incubator programmes, grant schemes and agri colleges are kept on the same partner list, with what each one could offer a startup like yours.
Who it is for
This is written for these AgriTech startups.
- Farm advisory and crop planning apps
- Agri marketplaces connecting farmers and buyers
- Soil, water and weather sensor companies
- Farm finance and credit startups
- Drone and remote sensing analytics startups
- Supply chain and traceability platforms
- Input marketplaces for seed, fertiliser and crop protection
- Cold chain and post-harvest technology startups
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for AgriTech startups
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Read your brief
You send the requirements brief. We read it and speak to you about the product, who uses it, who could pay and where you are stuck.
- 2
Baseline use and pipeline
Your own data shows active users, pilots and their status, and where partner conversations came from.
- 3
Build the positioning and proof
Three messages, the pilot plan, the field agent playbook and the result page are drafted with your team.
- 4
Run village and partner routes
Field launches and partner outreach begin, each logged with source and stage.
- 5
Count users, paid pilots and partner meetings
Use, pilots converted to payment and partner meetings are read against that starting point, and the weaker routes are changed.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions AgriTech startups ask before they call.
Not here? More answers, or ask on WhatsApp.
How do AgriTech startups get farmers to adopt a product?
Who should an AgriTech startup sell to first?
Can you improve our pitch deck?
Do you build apps?
Should we charge farmers at all?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Other. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.