Skip to content
GullySales
Tell us what you need

Digital publishing companies · Search engine optimisation

Make search a steady source of readers and not a swing with every update.

SEO for a digital publisher means deciding which articles should earn search visits, structuring them so Google can read them, and keeping them light on a phone. News and evergreen content need different handling. GullySales reviews what already brings traffic and gives your editors and developer a plan to work from.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for digital publishing companies

Sales and marketing for digital publishing companies, the overview.

Last updated 18 Oct 2026.

For digital publishing companies

Where it usually goes wrong, and what we would do.

  • “Old articles carry the site and nobody maintains them”

    A guide written three years ago may bring more readers than anything published this week. If it carries outdated facts, a broken layout or no link to newer pieces, the traffic that pays for the newsroom is slowly wasted. A maintenance list for the top earners is cheaper than a new article.

  • “New stories go up without a check on what people type”

    An editor picks a topic on news value, which is right for the day. For the evergreen layer, the question is different: what do readers type when the news has gone? Pairing each news story with one lasting follow-up gives the site something to keep.

  • “A slow template loses the reader before the headline is read”

    A reader on a 4G phone in a smaller city meets heavy ad scripts and a layout that shifts as it loads. They leave, and search engines register that. The fix lives with your developer, and it needs a written list of which templates to fix first.

  • “Regional-language pages need their own search work”

    A reader typing in Hindi, Kannada or Tamil uses different phrasing from a translated headline. Titles, URLs and structured data written for the language the reader actually types give a regional site a footing that a translated page does not have.

What we do

What we deliver for digital publishing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search traffic review

    Which articles and topic groups bring search visits today, which have declined and which pages earn from advertising.

    Result: A written review naming the pages the site depends on.

  2. Evergreen topic plan

    A list of lasting subjects in your field that readers search for and your site does not yet cover, set beside the news calendar.

    Result: A topic list your editors can assign from.

  3. Article refresh list

    The older pieces worth updating, with what to correct, what to link to and what to add.

    Result: A ranked list of articles to refresh, each with a note on the change needed.

  4. Template and speed fix list

    Page-speed and layout problems on article, section and home templates, written for your developer.

    Result: A fix list with the templates in the order they should be worked.

  5. Titles, URLs and structured data guide

    Rules for headlines, page addresses and article markup, including the regional-language versions.

    Result: A one-page style guide your desk can apply to every new piece.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these digital publishing companies.

  • General news and current affairs websites
  • Regional-language news portals
  • Business, finance and startup publications
  • Trade and B2B magazines that went digital
  • Niche hobby and lifestyle blogs run as companies
  • Newsletter-first publishers
  • Education and exam-preparation content sites
  • Local city and neighbourhood news sites

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will SEO replace our dependence on social shares?
It adds another source of readers and does not remove the first. Search brings readers who are looking for the answer, social brings readers who were handed a link. GullySales works on search visibility without promising any ranking.
Do we need to rewrite our archive?
No. The review picks out the pieces that still bring readers and the pieces that harm the site. Only those are updated, merged or removed, and your editors decide what changes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for digital publishing companies

Everything else we would do for you.

Closest to this: search and visibility

Also for digital publishing companies

Or start from the overview: sales and marketing for digital publishing companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need