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GullySales

Event management companies · Social media

Post the event while the guests are still talking about it.

Social media for an event company is the portfolio people actually browse: reels of a mandap, a dealer meet stage, an exhibition stall. GullySales plans what gets shot and posted from each event, and keeps the feed alive through the months between seasons.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 5 Oct 2026.

For event management companies

Where it usually goes wrong, and what we would do.

  • “Tag the venue, the photographer, the decorator”

    Their followers are already planning something, and a tag puts your work in front of them.

  • “Instagram and LinkedIn are different jobs”

    The sangeet reel belongs on Instagram. The conference recap belongs where an HR manager reads.

  • “Ask before you post the wedding”

    Some families and most corporate clients will not have their event posted, so agree it in the contract.

What we do

What we deliver for event management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan that runs off the event calendar

    What gets shot, cut and posted in the week after each event, set against the dates already in your diary.

    Result: The work goes up while the guests are still talking about it.

  2. Venue, photographer and decorator tagged on every post

    A standing list of the handles of the venues and vendors you work with, used on every post from that event.

    Result: Your work reaches followers who are already planning something.

  3. Instagram and LinkedIn given separate jobs

    Sangeet and haldi reels on one, the dealer meet recap and exhibition stall on the other, each with its own posting rhythm.

    Result: The HR manager sees the work that was meant for her.

  4. Posting permission written into the contract

    A clause covering photographs, the client's name and the venue, agreed before the event with families and corporate clients who will not be posted.

    Result: You never have to ask a family for permission after the fact.

  5. A monsoon backlog and a question list

    Old events that were never posted, plus the questions couples ask before they shortlist anyone, kept ready for the months nothing is running.

    Result: The feed stays alive between the seasons.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Platforms for event buyers

Where couples, brands and organisers look, and what to post for each.

Instagram reels of the event
Cut a short reel of a mandap reveal, a stage change or an exhibition stall. Tag the venue, photographer and decorator. The action wanted is a message with the date, city and guest count.
WhatsApp status and broadcast to past clients
Post a finished event with the family's permission and a note for friends planning one. The action wanted is a forwarded message. A past client's recommendation reaches people no advert will.
LinkedIn for corporate and MICE buyers
Post a dealer meet, product launch or conference with the format, venue type and role of your team. The action wanted is sending a brief. Keep the client's name out unless they agree.
YouTube full event films
Post a longer film of a complete event, shot by your videographer, for those who want to see the run of the day. The action wanted is a call to discuss a date.
What not to post for an event company
Do not post guests' faces, children or the bridal moment without the family's agreement. Do not post a per-plate price or a client's budget. Do not use a photographer's picture without credit.

Who it is for

This is written for these event management companies.

  • Wedding planning companies
  • Corporate and MICE event agencies
  • Exhibition and trade show organisers
  • Birthday and private party planners
  • Destination wedding specialists
  • Government and institutional event contractors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

What do we post in the monsoon, when nothing is running?
Old events you never posted, and the questions couples ask before they shortlist anyone.
Do reels actually bring enquiries?
They bring DMs, which count only if somebody answers them the same evening.
The photographer shot the pictures. Can we post them?
Check your agreement with the photographer and the client. Many photographers keep the rights and ask for credit. Ask for permission, credit them on every post, and put photo and video use in the contract so there is no argument after the event.
Should the founder be on camera or the team?
Both, but at different times. A founder talking about a plan suits corporate buyers. Families often respond to the team who run the day. Show the planner who will actually be at the venue, with their agreement.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.