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Event ticketing companies · Other

Sign the organiser first, then make sure the ticket buyer finds the page.

A comedy club in Bengaluru has a show next Saturday and thirty seats unsold. Some seats sell on Instagram, some through a Google Form and some at the door, and the count lives in a notebook.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

In one paragraph

Marketing has two audiences: organisers who need a platform to sell seats, and attendees who search for something to do this weekend. Sales moves an organiser from first call to a listed event with a fee page, a payout explanation and a gate process they have read. GullySales prepares the organiser pages, the event listing templates and the follow-up record for both sides.

A ticketing company that reaches the club owner with a clear organiser page, a plain explanation of fees and a sample event page gives that owner a reason to move the next show. A ticketing business has two doors to keep open. Organisers need to trust you with their money, their gate and their audience. Attendees need to find the event, pay in a minute and arrive with a ticket that scans. Marketing and sales for this trade means working on both, in the right order, because without events there is nothing to search for.

Last updated 18 Oct 2026.

How buyers decide

How event ticketing companies are chosen.

An organiser, whether a college fest team, a comedy club, a music promoter, a marathon committee, a workshop host or a sports league, decides on a few things. They ask what the platform charges and who bears the payment gateway fee, how and when their money reaches them, and how entry is checked at the gate. They also ask whether the platform will put their event in front of new people. They check the references of other organisers like them.

An attendee decides quickly. They see a post, a link from a friend or a listing on a search page, and want to pay by UPI without creating a long account. They look for a clear price, a seat or entry type, a refund policy and a ticket delivered on WhatsApp or email. A page that loads slowly or hides the final price loses the sale at the last step.

The problem

What usually goes wrong for event ticketing companies.

What owners tell us on the first call, in their words.

  • “Organisers do not know we exist”

    Smaller promoters sell through Google Forms and DMs because nobody has shown them a better way. The larger platforms get the first call.

  • “Our fee page raises questions we do not answer”

    Organisers compare the percentage and the gateway charge with other platforms. They also worry about payout timing, and our page says too little on either.

  • “Event pages are thin and rank nowhere”

    An event listing has a title, a date and a poster. Nobody searching for a Saturday show in their city reaches it.

  • “We sign organisers and then lose them after one event”

    The first show went fine, but nobody followed up to ask about the next. The organiser went to a competitor for the following one.

  • “Attendees abandon at the payment step”

    Visitors reach the checkout and leave. We do not know which step, which device or which source drops the most.

  • “Fake and duplicate ticket worries reach us as questions”

    Buyers and organisers ask how a ticket is verified at the gate. The answer is on no page and varies by who replies.

What we do

What we do for event ticketing companies.

Everything included for event ticketing companies.

  1. An organiser page for each event type

    Pages for comedy shows, concerts, college fests, runs and workshops, each explaining the fee, the payout, the gate process and an example event page from that field.

  2. A fee and payout explanation

    A plain page showing how the platform fee, gateway charge, taxes and organiser payout are shown, with a worked example the organiser can check with their own accountant.

  3. Event listing templates

    A standard layout for each event type with the title, venue, date, ticket types, refund terms and a link that works in an Instagram bio.

  4. An organiser follow-up record

    A sheet of every organiser, their next event, the last show's result and the date to call, so no promoter is left to go elsewhere.

  5. A checkout drop-off review

    A look at the steps from event page to payment, by device and by traffic source, with changes tried one at a time.

  6. Venue and club partnership list

    A tracked list of comedy clubs, auditoriums, colleges and sports clubs, with the person who books events and the status of each conversation.

How the result is measured

  • Organisers contacted, replied and listed
  • Events listed per organiser, including repeat events
  • Event page visits against tickets sold
  • Checkout completion by device and source
  • Search visits to city and category pages
  • Organisers who list a second event

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for event ticketing companies

Each has its own page: what it involves for event ticketing companies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Organiser onboarding and event listing · Ticket page conversion and UPI checkout · Gate entry with QR scanning · Attendee reach and event discovery · Registration for runs, workshops and conferences · Group and early-bird ticket types · Organiser payout statements · Venue and club partnerships · Refund and cancellation handling

Priority campaigns

Campaigns for what event ticketing companies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Organiser acquisition by event type

    Outreach and search ads aimed at promoters and committees, starting with the type of event you host best, with a sample listing and a fee page.

  • City weekend search pages

    Listing pages for each city and each category, such as comedy, music and workshops this weekend, updated as events are added.

  • Instagram and WhatsApp event drops

    Posts and broadcast messages for buyers who have opted in, showing new events by area and category.

  • Early-bird and group ticket offers with organisers

    Offers designed with the organiser for early buyers and groups, promoted on both sides and recorded as a campaign.

Beyond search

Where we reach buyers of event ticketing companies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Independent promoters and comedy clubs

    A club owner counting seats in a notebook has the most to gain from a ticket page. The introduction carries a sample event page and the fee explanation, for promoters and clubs in your cities.

  • Colleges and student committees

    Fest teams change every year and learn the tools from seniors. Outreach goes to the cultural secretary and the treasurer while the fest calendar is still being drawn up.

  • Sports clubs, run groups and workshop hosts

    A run group or workshop host wants entries and payments without building a site. The message shows a registration page with categories, bib or batch details and a UPI checkout.

  • Venues, auditoriums and cultural bodies

    A venue that hosts a show every weekend wants one ticket link on its own page and posts. The partnership note describes how listing, gate entry and payout work for a venue.

Who it is for

This is written for these event ticketing companies.

  • Concert and music festival ticketing platforms
  • Comedy, theatre and live performance ticketing
  • College fest and campus event ticketing
  • Sports league and marathon registration platforms
  • Workshop, seminar and conference registration ticketing
  • Exhibition and trade show entry ticketing
  • Religious and cultural event pass providers
  • White-label ticketing providers for venues and clubs

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for event ticketing companies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read organiser and attendee records side by side

    Where organisers and attendees currently come from, which events sold best and where organisers dropped away are read from your records.

  2. 2

    Write the organiser story

    Fee, payout, gate and support are written plainly, with examples and references you are allowed to name.

  3. 3

    Fix the event pages

    Listing templates and city pages are set up so each event can be found by what it is and where it is.

  4. 4

    Reach organisers first

    Outreach, venue partnerships and ads start with the event types where you are strongest.

  5. 5

    Follow both funnels

    Organiser sign-ups, events listed, tickets sold and checkout drop-off are compared with the baseline.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions event ticketing companies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do you handle payment gateway or ticketing software?
No. GullySales does not build ticketing platforms or hold payments. We work on how organisers and attendees find you, how enquiries are answered and how listings are presented.
Can you help us get more organisers rather than more attendees?
The work starts there. Organisers bring the events, and events bring attendees. Advertising to attendees before there are events to sell spends money on an empty page.
Can we publish our fee on the website?
That is your decision. Organisers ask about fees and payout timing before anything else, so the page answers that first. Tax and gateway treatment should be checked with your own accountant before it is published.
How do you treat attendee data?
With care and consent. Attendee details are used for the event and for messages they agreed to receive. We help set up consent wording, and your legal adviser should review the privacy terms.
What do we tell an organiser who asks what happens if a show is cancelled?
State your refund process in plain steps: who decides, how the buyer is told and how the refund reaches the original payment method. Put it on the fee page and on every listing. Consumer and tax rules on refunds and cancellations change, so confirm the wording with your own adviser.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

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