Skip to content
GullySales
Tell us what you need

Event ticketing companies · Social media

Post the event as the attendee sees it, and post the platform as the organiser sees it.

Social media marketing for a ticketing company runs on two accounts of the same story: the events that make people want to buy, and the proof that organisers can trust the platform. GullySales plans the formats, the posting list and the link set-up for Instagram and Facebook.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for event ticketing companies

Sales and marketing for event ticketing companies, the overview.

Last updated 18 Oct 2026.

For event ticketing companies

Where it usually goes wrong, and what we would do.

  • “The event is the content”

    A poster with a date and a link says little. A short clip of the venue, the lineup or last year's crowd gives the buyer a reason to stop scrolling. The organiser holds this material, so asking for it at listing time matters.

  • “Organisers watch what you post for others”

    An organiser deciding on a platform looks at your feed to see how other events were presented. A feed of shaky posters tells them what theirs will look like. A feed with clear listings and gate photos tells them something better.

  • “A link in the bio has to work on a phone”

    Attendees tap through from Instagram on a mobile. A link that opens a heavy page, or asks for a login first, ends the journey at the first tap. Test it on a mid-range phone before posting.

  • “Tagging builds both audiences”

    Tagging the venue and the organiser sends the post to their followers. That reaches buyers who already like the event, and it shows the organiser the value of listing with you.

What we do

What we deliver for event ticketing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post formats for event announcements

    A set of layouts for new listings, last few seats, early-bird and sold-out, each with the same fields.

    Result: Every announcement follows a layout the team can reuse.

  2. Organiser story posts

    Short posts about how an organiser sold a show on your platform, written with their consent and with no figures you cannot support.

    Result: Each story post is approved by the organiser before it goes out.

  3. Content request sheet for organisers

    A list of what to ask for at listing time: poster, clip, lineup, venue photos and a line about the event.

    Result: The team can see which organisers sent assets and which did not.

  4. Link-in-bio set-up

    A bio link that lands on the event or city page, tested on common phones.

    Result: Tapping the link opens the right page with the ticket button visible.

  5. A posting calendar tied to event dates

    A calendar that places announcements ahead of each on-sale date and each event day.

    Result: Every listed event has its posts planned against its date.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these event ticketing companies.

  • Concert and music festival ticketing platforms
  • Comedy, theatre and live performance ticketing
  • College fest and campus event ticketing
  • Sports league and marathon registration platforms
  • Workshop, seminar and conference registration ticketing
  • Exhibition and trade show entry ticketing
  • Religious and cultural event pass providers
  • White-label ticketing providers for venues and clubs

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we post every event we list?
Post the ones with usable material and a reasonable run-up. A listing with only a poster can still go out as a short announcement, but give priority to events where the organiser shares clips and photos.
Can we use attendee photos from an event?
Ask permission before using identifiable photos of attendees, and get the organiser's agreement to use their event material. Rules on images of people differ, so confirm your wording with your own adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for event ticketing companies

Everything else we would do for you.

Closest to this: content and social

Also for event ticketing companies

Or start from the overview: sales and marketing for event ticketing companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need