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Event ticketing companies · Digital marketing

Spend where an organiser or a ticket buyer is ready to act, and measure each separately.

Digital marketing for a ticketing company joins search, ads, social and messaging across two audiences with different goals. GullySales sets the plan, the tracking and the order of work so spend goes to organiser acquisition before attendee reach.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for event ticketing companies

Sales and marketing for event ticketing companies, the overview.

Last updated 18 Oct 2026.

For event ticketing companies

Where it usually goes wrong, and what we would do.

  • “Attendee ads without events waste money”

    Advertising a city page that lists few shows sends buyers to disappointment. Organiser acquisition has to come first in a new city, then attendee reach once there is something to buy.

  • “Organiser keywords are fewer and sharper”

    Terms such as ticketing platform for college fest or register runners online are searched by people with an event to sell. These are better targets than broad words like events, and the landing page should match.

  • “Retargeting suits the abandoned checkout”

    A buyer who reached payment and left is a visitor worth a reminder. Showing a reminder for that event, within the platform's current rules, speaks to a person who already wanted the ticket.

  • “Two funnels need two reports”

    Mixing organiser sign-ups with ticket sales in one number hides what is working. Keep organiser contact to listing in one view and visit to ticket in another.

What we do

What we deliver for event ticketing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan for both audiences

    A written plan setting which channels serve organisers and which serve attendees, and in what order.

    Result: The plan names the audience, channel and page for each activity.

  2. Organiser search ad groups

    Ad groups by event type, each pointing to a matching organiser page.

    Result: Each ad group lands on a page for that event type.

  3. Attendee campaigns by city and event type

    Campaigns tied to live listings, paused when the supply is thin.

    Result: Campaign targets follow what is actually on sale.

  4. Tracking set-up

    Events and sources recorded for organiser enquiries, listings, checkout steps and purchases.

    Result: You can see source and device against each step.

  5. Two-funnel reporting view

    A sheet that shows the organiser funnel and the attendee funnel side by side.

    Result: The team sees both funnels without mixing them.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these event ticketing companies.

  • Concert and music festival ticketing platforms
  • Comedy, theatre and live performance ticketing
  • College fest and campus event ticketing
  • Sports league and marathon registration platforms
  • Workshop, seminar and conference registration ticketing
  • Exhibition and trade show entry ticketing
  • Religious and cultural event pass providers
  • White-label ticketing providers for venues and clubs

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we start with Google ads or Instagram?
Start where your buyer is looking. Organisers searching for a platform respond to search ads. Attendees discover events on Instagram. The plan decides by audience, not by channel preference.
How do we know digital spend is working?
By tracking organisers who enquire and list, and tickets sold from each source, set against your own baseline. We do not promise results. The figures come from your records.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for event ticketing companies

Everything else we would do for you.

Closest to this: strategy and research

Also for event ticketing companies

Or start from the overview: sales and marketing for event ticketing companies.

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