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Facility management companies · Pay per click advertising

Show up when a facilities manager searches for a vendor by service name, not by chance.

PPC for a facility management company is paid search aimed at specific, high-intent searches such as housekeeping services for corporate office or security staffing contract, rather than broad brand advertising. GullySales runs this narrowly, matched to the services and site types you actually want to win.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of facility management companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for facility management companies

Sales and marketing for facility management companies, the overview.

Last updated 5 Oct 2026.

For facility management companies

Where it usually goes wrong, and what we would do.

  • “Broad terms waste budget in this business”

    A generic term like facility management attracts job seekers and students as often as procurement teams, while a specific service and site-type search reaches the right person.

  • “Landing pages need a proposal request, not a contact form”

    A facilities manager comparing vendors wants to request a site visit or a proposal, and a page built for that specific next step converts better than a general enquiry form.

  • “This works best as a supplement to referrals and tenders”

    Paid search brings in enquiries you would not otherwise reach, but it rarely replaces the reference-driven RFP process that wins the larger contracts.

What we do

What we deliver for facility management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Narrow service and site-type campaigns

    Campaigns built around specific searches such as security staffing contract for warehouse, excluding broad terms that attract job seekers.

    Result: The budget reaches a procurement team, not someone looking for a job.

  2. Proposal-request landing pages

    A page per service and site type ending in a request for a site visit or a proposal, matched to the ad that sent the click.

    Result: An interested facilities manager can ask for a proposal without hunting for a contact form.

  3. Enquiry report by search term

    A report on which searches produced a proposal request, so spend can move towards what is actually working.

    Result: You can see whether the campaign is reaching real buyers, not just clicks.

  4. A budget scoped as a supplement

    A spend plan sized as a smaller part of your pipeline alongside referrals and tenders, not a replacement for either.

    Result: Paid search adds enquiries without pulling focus from the relationships that win larger contracts.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a facility management company, and the ones to keep out.

Service plus site, such as housekeeping services for corporate office
Bid. A facilities head or admin manager is looking for a vendor. Give each service its own ad group, and name the kinds of site you serve, such as IT parks, malls or hospitals.
Security guard and manpower supply searches
Bid, only if you supply it and hold the licence the state requires. Say the type of site, and ask for the number of posts before the phone number.
Integrated facility management company
Bid, narrowly. A buyer who types this phrase is shortlisting a single vendor for several services. Land the click on a page with site references and a proposal form.
Jobs, vacancies, training and franchise searches
Block. Housekeeping job, supervisor vacancy, security guard training and facility management course come from candidates and students. Add them as negatives.
Where the click lands
A page for the service with a proposal request form that asks the site type, the area, the headcount and the start date. A general contact form hides the real brief.
Counting a real enquiry
Count a proposal request with a site and a headcount, or a call that reached the person who proposes. Log the site visits and the tenders or contracts that followed.

Who it is for

This is written for these facility management companies.

  • Corporate office and IT campus FM providers
  • Mall and retail FM providers
  • Hospital and healthcare facility contractors
  • Residential welfare association service providers
  • Industrial and warehouse FM contractors
  • Integrated single-vendor FM companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is this worth it for a B2B service like ours?
Yes, for specific, narrow searches with real buying intent, though it should be a smaller part of your pipeline than referrals and direct outreach.
How do we know it is working?
We report enquiries by search term and site type, so you can see which searches are actually leading to proposal requests.
Should we bid on tender and RFP searches?
Seldom. Tenders are found on portals, not searches, and the people who search for them are often rival bidders. Bid on service and site words, and treat tender work as a separate channel.
Should we bid on our own name and our rivals' names?
Bid on your own name in a small campaign so a purchasing head who heard of you finds you. Rival names cost more and bring fewer proposals, so test them with a small cap only.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for facility management companies.

All articles

More for facility management companies

Everything else we would do for you.

Or start from the overview: sales and marketing for facility management companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need