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Facility management companies · Referral marketing

The admin head who moves campus takes his vendor list with him.

Referral work in facility management is professional introduction rather than a scheme. The facilities manager who changes employer, the project consultant handing over a new campus and the society next door are what bring sites. GullySales builds the introduction that is easy to forward and keeps you inside a client's own gifts policy.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of facility management companies at work in India

What referral marketing means

Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.

Also for facility management companies

Sales and marketing for facility management companies, the overview.

Last updated 5 Oct 2026.

For facility management companies

Where it usually goes wrong, and what we would do.

  • “The best referral here is a person, not a site”

    A facilities manager who moves to a new campus takes his shortlist with him. Staying in touch with the people who have left a client is worth more than a campaign aimed at strangers.

  • “The handover chain knows about a building before procurement does”

    Project management consultants, MEP contractors and the developer's own team are on site while a campus is being finished. They know facility management is needed months before a tender exists.

  • “A payment for a contract award is not a referral fee”

    Most corporate clients have a written policy on inducements to their own staff, and breaching it costs you the contract and the relationship. Keep the arrangement to an introduction, and have your own adviser read the client's policy.

What we do

What we deliver for facility management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A contact list of people rather than companies

    Facilities and admin heads you have worked with, tracked as they change employer, with a note on the buildings they now run.

    Result: A former client's transfer becomes a live enquiry.

  2. An introduction note built to be forwarded

    Half a page a facilities manager can paste into an email to a peer: what you run, at what size, in which sectors, and who to ring.

    Result: A recommendation costs your contact ten seconds instead of ten minutes.

  3. Consultant and contractor outreach

    An approach to the project management consultants, MEP contractors and developers working on new campuses in your city.

    Result: You hear about a building before it is handed over.

  4. The neighbouring-society approach

    A visit and a walkthrough offer to associations next to a residential site you already service, with the secretary's introduction asked for directly.

    Result: One society turns into the three around it.

  5. A written line on gifts and inducements

    A short internal policy on what your business development team may and may not offer a client's staff, checked against the client policies you already hold.

    Result: Nobody risks a contract while trying to win one.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

How referrals reach an FM firm

A facility management contract is introduced by people, not schemes: managers who move, consultants who hand over campuses and neighbouring societies.

Facilities and admin heads who change employer
Keep a list of the people with their new companies, and write when the new site tenders. A manager who watched your team work can vouch for it.
Project and design consultants
A consultant handing over a new tower recommends an operator for the commissioning period. Send him your handover checklist and the roles you place on a new site, so he can attach it to his recommendation.
Developers' handover teams
A developer needs an operator before the residents' association takes over. Offer a briefing on how you take over from the contractor, with the asset register, inventory and utility meters.
Neighbouring societies and parks
A site manager meets other managers through a federation or park association. Ask him for one introduction, and a site visit others may attend with your client's permission.
Source against each tender
Write the original source against each tender invitation: person, company and how the invitation reached you. Keep the sheet next to the gifts and hospitality register your client asks you to maintain.
What never to do
Never send a gift, meal or trip to a client's employee without reading the client's own gifts policy. Many vendor codes forbid it, and a breach can cost you the contract.

Who it is for

This is written for these facility management companies.

  • Corporate office and IT campus FM providers
  • Mall and retail FM providers
  • Hospital and healthcare facility contractors
  • Residential welfare association service providers
  • Industrial and warehouse FM contractors
  • Integrated single-vendor FM companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the referral marketing work runs

  1. 1

    Understand your margin and customer relationship

    We agree what reward is genuinely sustainable and appropriate for your business and customer type.

  2. 2

    Audit existing informal referrals

    We check how much word of mouth already happens, to size expectations for the formal programme realistically.

  3. 3

    Design the offer and mechanism

    A specific reward and an easy sharing method are built and tested.

  4. 4

    Implement and promote

    The programme is surfaced at the right moments in your customer journey.

  5. 5

    Measure and adjust

    We track referrals and conversions, adjusting the reward or promotion if uptake is low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we pay a facilities manager who recommends us?
Assume not. Most corporate employers forbid their staff taking anything from a vendor, and it ends contracts and careers. Read the client's own policy and ask your adviser before any arrangement exists.
What can we give a client who refers us, then?
A thank you that costs nothing improper. A named reference in your material with their permission, a case study their management can circulate, or an invitation to speak at an industry session.
A consultant wants to visit one of our sites. Can we arrange it?
Ask the client first and respect the site's security and visitor rules. Offer a walkthrough of the control room, registers and housekeeping routine, with the client's own manager present if he wishes. Do not take a visitor round without that agreement, however useful the consultant could be.
A facilities manager who knows us has moved to a company that already has a vendor. Should we still write?
Yes, once he has settled in. Congratulate him, say nothing about replacing his current vendor, and offer to help with a gap, a second site or a tender he runs. His new employer's vendor rules decide the rest, so ask what is allowed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for facility management companies.

All articles

More for facility management companies

Everything else we would do for you.

Closest to this: customers after the sale

Also for facility management companies

Or start from the overview: sales and marketing for facility management companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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