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LegalTech startups · Lead generation

Count a lead when it is a named firm with a tool owner.

Lead generation for a LegalTech startup is the work of finding firms and in-house teams that have the problem your product solves and getting a conversation started with the person who feels it. GullySales works on the target list, the first message and the record of which conversations became trials.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for LegalTech startups

Sales and marketing for LegalTech startups, the overview.

Last updated 18 Oct 2026.

For LegalTech startups

Where it usually goes wrong, and what we would do.

  • “A list of every advocate in a city is noise”

    A litigation boutique, a corporate practice and a trademark desk buy different things. Pulling every lawyer from a directory fills the sales sheet with people who will never use a diary tool or a clause library, and the team stops trusting the list.

  • “The person who feels the problem is rarely the one on the website”

    The junior who keeps the court diary or the clerk who files hears about a missed date first. The partner's name sits on the letterhead. Outreach that reaches only the letterhead gets polite interest and no trial.

  • “A form fill from a founder is not a firm lead”

    Online legal services draw company founders who download a checklist and leave. The record needs to say whether the visitor asked about price, scope or the reviewer, because those three questions lead to three different follow-ups.

What we do

What we deliver for LegalTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A target list by practice area, city and firm size

    Firms and in-house teams chosen against the buyer you sell to, with the tool owner named where it can be found.

    Result: You can read a list and say why each firm is on it.

  2. A first message built on one real problem

    A short note about a missed hearing date, a contract backlog or a filing window, written for the role receiving it.

    Result: Each message names a problem the recipient recognises.

  3. A lead record with source and role

    Every enquiry logged with where it came from, who asked and what they asked for.

    Result: You can see which source brought firms that tried the product.

  4. A referral route from company secretaries and CAs

    A plain note these professionals can pass to clients, within what their own professional rules allow.

    Result: The referrers know what to send and what you do with it.

  5. A scorecard that stops at the paid firm

    Leads counted through trial, week-two use and payment, not only to the first call.

    Result: You see which lead source ends in a paying firm.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these LegalTech startups.

  • Case and practice management software startups for litigation firms
  • Contract drafting, review and clause-library startups
  • E-discovery and document search startups for corporate legal teams
  • Compliance tracking startups for company secretaries and CFOs
  • Online legal service platforms for company registration, notices and agreements
  • Legal research and judgment-summary startups
  • Dispute resolution and online mediation startups
  • IP filing and trademark monitoring startups

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy a database of lawyers?
A bought list gives names and no context. Practice area, city and the size of the team matter more than the count, so we build the list against your buyer and check it with a few calls before any outreach.
Where do online legal service leads come from?
Searches for a registration, a notice or an agreement, plus referrals from advisers. We work on the pages those searches reach and on the follow-up for those who ask the price and go quiet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for LegalTech startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for LegalTech startups

Or start from the overview: sales and marketing for LegalTech startups.

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