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LegalTech startups · Social media

On LinkedIn, a lawyer trusts the tool a peer has used.

Social media marketing for a LegalTech startup is the use of LinkedIn and a few professional groups to put your product in front of lawyers, company secretaries and in-house teams in a way they will accept. GullySales works on what the founder posts, what the company posts and how replies turn into conversations.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for LegalTech startups

Sales and marketing for LegalTech startups, the overview.

Last updated 18 Oct 2026.

For LegalTech startups

Where it usually goes wrong, and what we would do.

  • “Lawyers read LinkedIn and say little on it”

    A partner reads the post about a missed hearing date and never reacts in public. The signal is a message later, or a name raised at a bar association lunch. Counting likes misses the audience you want.

  • “The founder's account does more than the company page”

    A founder who explains why a court diary needs a different design earns more attention than a product announcement from a logo. The company page is useful as proof of existence, not as the voice.

  • “Case stories need the firm's written consent”

    A post saying a named firm saved a filing window is a claim about a client. Without written consent and agreed wording, it should not go up, and advocates have rules about how they are described.

  • “A viral post reaches the wrong crowd”

    A joke about court delays travels among law students and trainee advocates, who do not buy tools. The post that matters is read by a handful of managing partners and General Counsel.

What we do

What we deliver for LegalTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan built around three buyer questions

    Posts that answer where the data sits, who types and what happens on a hearing morning.

    Result: Each post is tied to a question a buyer asks.

  2. Founder profile and posts written with the founder

    A profile that says who the product is for and drafts of posts in the founder's own voice.

    Result: The founder's profile reads as a reason to reply.

  3. A permission note for naming customers

    A short form asking a firm for written consent and agreed wording before a name or logo appears.

    Result: No customer is named without a signed yes.

  4. A way to follow the quiet reader

    A routine for noting who views, replies or messages, and for a polite follow-up from the right person.

    Result: Quiet readers become a short list with next steps.

  5. A review of what was posted

    Posts compared on replies from the target roles, not on total reach.

    Result: You see which posts reached lawyers and which reached students.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these LegalTech startups.

  • Case and practice management software startups for litigation firms
  • Contract drafting, review and clause-library startups
  • E-discovery and document search startups for corporate legal teams
  • Compliance tracking startups for company secretaries and CFOs
  • Online legal service platforms for company registration, notices and agreements
  • Legal research and judgment-summary startups
  • Dispute resolution and online mediation startups
  • IP filing and trademark monitoring startups

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the company be on Instagram or YouTube?
Only if your buyer is there. For firms and legal teams, LinkedIn and a few community groups carry the work; a short product walkthrough on YouTube can sit on the site as proof.
Can we use a lawyer's quote in a post?
Only with the lawyer's written consent, and rules for advocates on how they are described differ from ordinary business. Check with your own counsel before publishing any named endorsement.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for LegalTech startups

Everything else we would do for you.

Closest to this: content and social

Also for LegalTech startups

Or start from the overview: sales and marketing for LegalTech startups.

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