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GullySales
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OTT content studios · Other

Bring platforms a series that fits the gap in their catalogue.

A studio has a six-episode crime drama written, a director attached, and a pilot script that people on the platform side say they liked. Then comes a reshuffle in the original-content team and the person who liked it has moved. The pitch goes to someone who has not read it, and the studio has no short document to put in front of them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

In one paragraph

An OTT content studio develops and produces web series, films and short-form originals for streaming platforms and for its own channels. Marketing puts series bibles, pilots and finished work in front of platform teams. Sales is the greenlight, then the order for a second season. GullySales prepares the pitch pack, a platform slate map and a record of what each platform contact has said.

A platform commissions only some of the series pitched to it, and its slate is built by language, genre and budget. The studio that knows a gap and arrives with a fitting project, in a form that can be read in five minutes, is easier to hear. A long deck sent to a generic address gives the reader nothing to act on.

Last updated 18 Oct 2026.

How buyers decide

How OTT content studios are chosen.

The original-content or acquisition team looks at where the project fits the platform's current slate by language, genre, audience and cost band. They read a one-page logline first, then the series bible, then ask for a pilot script or sample. The studio's earlier work and the showrunner's track record are checked at the same time.

On a greenlight, the platform also judges whether the studio can deliver to the technical specification, on schedule and inside the budget, with a team that stays through post-production. A studio that has delivered one season cleanly is trusted with the next.

For branded series and studio-funded originals released on the studio's own channel, a sponsor or brand partner chooses based on audience fit, the creative control it will get and the studio's earlier work with other brands.

The problem

What usually goes wrong for OTT content studios.

What owners tell us on the first call, in their words.

  • “Every pitch is a different document”

    Series bibles are rewritten to each platform's liking, which wastes time and leaves two platforms with different versions of the same project.

  • “We lose the thread when a platform executive changes”

    The champion leaves, the new person has not seen our work, and there is no record of what the platform liked or asked for.

  • “Our language market is under-pitched”

    Our writers work in a regional language, but we have no pitch material in a form a platform's regional team can use.

  • “Our own channel has an audience but no business around it”

    Short-form series on our YouTube or app have followers, yet we have no way to present them to brands or platforms as proof of demand.

  • “Brand partners do not see us as a content partner”

    Brands that fund series through product placement go to larger houses because we cannot show similar work in one place.

  • “We hold finished work that is not in front of any buyer”

    Completed episodes and films sit in an archive while the licensing conversations depend on a producer remembering to call.

What we do

What we do for OTT content studios.

Everything included for OTT content studios.

  1. Standard pitch pack for each series

    A logline, a one-page summary, a series bible and a sample, held in one master version that is trimmed to suit each platform's slate.

  2. Platform slate map

    A chart of platforms against languages, genres and budget bands, with notes from public announcements and your own meetings on what each has bought.

  3. Contact and history record

    Each platform contact, what was sent, what was said and who owns the next move, kept so that a change of person at the platform does not reset the conversation.

  4. Brand-funded series pitch

    A pitch for consumer brands, with sample integrations and audience fit by series, written without promising figures you cannot prove.

  5. Catalogue licensing sheet

    A list of finished titles with language, runtime, rights status and technical readiness, ready for platform acquisition teams.

  6. Studio website and channel proof

    Series pages, a team page and a clear enquiry route for platforms, brands and creators, plus a summary of what your own channel's audience watches.

How the result is measured

  • Pitches sent by platform and language
  • Second meetings or script requests received
  • Brand conversations opened on a sponsored series
  • Catalogue titles shown to acquisition teams
  • Enquiries received through the studio website
  • Platform contacts with a current history record

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for OTT content studios

Each has its own page: what it involves for OTT content studios, what you get, and what it is measured on.

Worth a page and a campaign of their own

A one-page logline and a series bible per project · Platform-by-platform slate mapping · A pilot or sample reel for each series · Regional platform and language-team outreach · Brand partner pitches for sponsored series · Licensing of finished catalogue · A studio site with series pages · Follow-up logging for every platform conversation

Priority campaigns

Campaigns for what OTT content studios most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Slate-gap pitch to platform teams

    A short email and call script that opens with the gap you believe the platform has, and offers one project that fits it.

  • Regional originals push

    A pitch pack for regional-language teams at platforms, with a sample reel and a note on the writers and cast who work in that language.

  • Brand-funded series outreach

    Direct outreach to marketing heads and content agencies of consumer brands who spend on entertainment-led campaigns.

  • Catalogue licensing round

    A mailing of the licensing sheet to acquisition teams and aggregators, with a follow-up note for each reply.

Beyond search

Where we reach buyers of OTT content studios, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Platform original-content and acquisition teams

    The executives who commission originals and the ones who acquire finished titles, each approached around the gap in their own slate.

  • Regional language heads at platforms

    The team that buys in Tamil, Telugu, Marathi, Bengali or another language, which needs a pitch written with that language's writers and cast named.

  • Brand managers and entertainment agencies

    A brand's marketing head and the entertainment agency that may brief the placement, with material written for each.

  • Aggregators and catalogue buyers

    Aggregators and regional platforms that license finished titles read a sheet of runtime, language and rights status before they read anything else.

Who it is for

This is written for these OTT content studios.

  • Studios producing scripted web series for national platforms
  • Regional-language originals studios
  • Short-form and micro-drama studios
  • Documentary and true-crime series producers
  • Studios that run their own channels or apps
  • Branded-series studios working with consumer brands
  • Studios licensing finished catalogue to platforms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for OTT content studios

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Take stock

    Every project and finished title goes on one sheet, with where it has been pitched and what the platform said.

  2. 2

    Fix the pitch pack

    One master pack per series is written and checked with you, with a guide to editing it as the project changes.

  3. 3

    Map the platforms

    A chart of who commissions what, in which language, built from public announcements and your own meetings.

  4. 4

    Reach out in order

    Pitches go to the best-fit platform first, and each reply or silence is followed up.

  5. 5

    Keep the record

    Feedback and next steps are logged, and the pack is changed to reflect what you learn.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions OTT content studios ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you guarantee a platform greenlight?
No. We prepare the pitch, find the right person and follow up. Platforms decide on their own slate, and nothing we do replaces a good project.
Do you help with a studio's own YouTube channel?
Yes, and we use it as proof of audience in pitches. Channel growth and sponsorships can be run alongside, though each depends on the content you publish.
We are a small studio with one series. Is this worth it?
One clearly presented project is easier to read than several loosely presented ones. Start with that one pack and one list of platforms whose slate fits it.
Can you help us find brand funding for a series?
We prepare the brand pitch and open conversations with marketing teams and agencies. Terms, integrations and creative approval are agreed between you and the brand.
Will you share our scripts with platforms?
Only with your instruction, in the form you approve, and through channels you are comfortable with. Rights and confidentiality stay your decision.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

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