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Rooftop solar companies · Other

Win the housing society and the small factory that are still comparing rooftop quotes.

A housing society secretary opens a bill for the common areas, sees the lift and pump charges, and asks the committee whether the terrace could carry a plant. Three installers are called. One sends a PDF with a kilowatt figure and a total, one sends a WhatsApp message, and one climbs the roof the next morning and comes back with a shadow sketch.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

In one paragraph

Rooftop solar companies sell panels on existing roofs to homes, housing societies, schools, shops and small factories. Marketing makes you the name a roof owner finds when the bill climbs. Sales carries a quote through the roof check, the subsidy and net metering paperwork, and then the committee vote, which can run to a second meeting. GullySales prepares the roof-type pages and the enquiry screening form, plus the written quote a committee can read aloud.

A roof measured honestly, a clear note on who files the net metering application with the DISCOM, and a reply that arrives while the committee is still talking about it are small proofs of care a buyer can check. The enquiry is the easy part. Your losses come in the weeks after the quote, when the customer goes quiet and you cannot tell whether the delay is a family decision or a cheaper quote.

Last updated 18 Oct 2026.

How buyers decide

How rooftop solar companies are chosen.

Homeowners ask neighbours first and then check Google reviews and photographs of finished roofs. A housing society or a school asks for two or three written quotes because a committee or trust has to approve the spend, and the person who recommends you is not the person who signs.

For a small factory or shop owner, the decision runs on the power bill and a payback sum the owner trusts. The installer who explains the sum in the owner's own units, and then turns up on the roof, is the one the owner takes seriously. After the install, a generation complaint answered properly is what the next referral is built on.

The problem

What usually goes wrong for rooftop solar companies.

What owners tell us on the first call, in their words.

  • “Roof visits take a day and too many go nowhere”

    We drive to a terrace, find it is shaded or leased out, and come back with no order. Nobody filtered the enquiry before sending a surveyor.

  • “Our quote looks like everyone else's quote”

    A system size, a brand name and a total. The customer cannot see why ours is different, so the cheapest number wins.

  • “Subsidy and net metering questions stop the sale”

    Customers ask who applies, who waits for the DISCOM, and what happens if the file is rejected. Our team answers differently each time.

  • “The committee never decides”

    A society or school takes one meeting to hear us and another to compare. We do not know when the next meeting is, so we call at the wrong time.

  • “Old customers do not send us their friends”

    We finished roof after roof and never asked the owner for an introduction, a photograph or a review.

  • “The website talks about clean energy and not about roofs”

    A homeowner searching rooftop solar near them in their own city finds a general page with a stock image of a wind farm.

What we do

What we do for rooftop solar companies.

Everything included for rooftop solar companies.

  1. A page for each roof and each buyer

    Separate pages for terrace homes, apartment societies, metal-sheet factory roofs and institutions, each describing what is surveyed and what the owner decides.

  2. An enquiry screening form

    A short WhatsApp and web form asking for roof type, area, shading, power bill and sanctioned load, so surveyors visit roofs that can carry a plant.

  3. A quote that explains itself

    A written proposal that shows the roof assumptions, what the net metering file involves and which of the paperwork is yours and which is the customer's.

  4. Committee and trust follow-up

    A record of which society, school or trust is deciding, who the secretary or treasurer is and when the next meeting falls, with follow-up timed to it.

  5. Commissioning photographs and a referral request

    A routine that photographs each finished roof with the owner's permission and asks for a review and one introduction.

  6. Google Business Profile and local search pages

    Profile, services, areas and photographs kept current, with city and locality pages for the neighbourhoods you serve.

How the result is measured

  • Enquiries by source and roof type
  • Roof visits booked against quotes sent
  • Quotes sent against orders signed
  • Society and trust quotes still waiting on a meeting
  • Reviews and referrals received after commissioning
  • Roofs turned down at screening for shade or lease

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for rooftop solar companies

Each has its own page: what it involves for rooftop solar companies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Site visit screening before the surveyor leaves · Roof-type pages: terrace slab, metal sheet, shed · Clear note on subsidy, net metering and who files · Quotes that show shading, load and payback in the owner's terms · Google Business Profile with photographs of finished roofs · Follow-up for committees and trusts · Service and generation-complaint response · Referral requests after commissioning

Priority campaigns

Campaigns for what rooftop solar companies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Summer bill campaign

    Search ads and WhatsApp messages to past enquiries when cooling load pushes the bill up, with a simple page that explains what a roof check involves.

  • Housing society campaign

    A one-page note for the managing committee covering common-area load, roof sharing between owners, and what the society needs to approve, followed up before the general body meeting.

  • School and institution campaign

    Outreach to trust offices and school administrators built around daytime load and a long roof life, with a simple comparison sheet for the trustees.

  • Small factory shed-roof campaign

    LinkedIn and email outreach to plant owners in nearby industrial estates, centred on the power bill and the shed roof they already own.

  • Neighbour referral push

    A message to each past customer on the same road or tower, with a photograph of the finished roof and an offer to show it to a neighbour.

Beyond search

Where we reach buyers of rooftop solar companies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Housing society managers and RWAs

    A list of the managing committees and resident welfare groups in your area, and an introduction written to be read aloud at a meeting.

  • Electrical contractors and architects

    A roof owner asks the electrician who wired the building or the architect who drew it, so they get a short note on what you survey and install.

  • School and hospital administrators

    Schools and hospitals near you with daytime load, mapped, with outreach addressed to the trust office or administrator who signs the spend.

  • Bank and loan partners

    A plain note on the finance options you work with, laid out so a customer can set the instalment beside the electricity bill.

  • Past customers and their neighbours

    Your finished roofs plotted on a map, with a question for each owner about who else on the road should hear from you.

Who it is for

This is written for these rooftop solar companies.

  • Independent homes and villas
  • Apartment societies and residents' associations
  • Schools, colleges and trust-run institutions
  • Shops, clinics and small commercial buildings
  • Small factories and godowns on shed roofs
  • Farmhouses and agricultural pump users
  • Hospitals and nursing homes with daytime load
  • Hostels, paying guest operators and small hotels

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for rooftop solar companies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Trace the roof visits

    Which enquiries got a surveyor, which of those roofs turned out shaded or leased, and where the quotes that went quiet were sitting.

  2. 2

    Screen before the surveyor leaves

    A short form for roof type, area, shade and sanctioned load, and a rule for which roofs are worth a visit.

  3. 3

    Write the quote to be read aloud

    Roof assumptions, the net metering file and who handles which paper, in words a society secretary can read out at a meeting.

  4. 4

    Log the deciders

    For each quote, the treasurer, trustee or homeowner who signs, and the meeting date if one is fixed.

  5. 5

    Ask the running plants

    A photograph, a review and a neighbour's name from owners whose generation is where it should be.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions rooftop solar companies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you help us win housing society projects?
We prepare material a committee can read and a record of its meeting dates. We cannot promise a society will approve; that is its own vote.
Will you write about subsidy and net metering?
In general terms and with a note that rules differ by state and DISCOM and change. Your team checks every claim before it goes live, and we do not write that a customer will get an approval.
Is Google advertising worth it for rooftop solar?
It suits people searching with a bill in hand. For societies and institutions, introductions and a written quote carry more weight than clicks, so judge the spend by quotes asked for, not visits.
We get enquiries from all over the city. How do we cope?
A short screening form and a rule for which areas and roof types get a visit keep the surveyor's day for roofs that can carry a plant.
Can you chase customers who have gone quiet after our quote?
A record of who received which quote lets each message ask one useful question, such as whether the committee has met or a cheaper quote has come in.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

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