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Rooftop solar companies · Social media

Use social media to show finished roofs to the neighbours who see them.

Social media marketing for a rooftop solar company is the use of posts and short videos to show completed plants to people in the localities where you install. GullySales works on what gets photographed, where it is posted and how a comment becomes an enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for rooftop solar companies

Sales and marketing for rooftop solar companies, the overview.

Last updated 18 Oct 2026.

For rooftop solar companies

Where it usually goes wrong, and what we would do.

  • “Neighbours watch the scaffolding”

    When a plant goes up on a terrace, the street sees it. A post about that roof, with the locality named and the owner's permission, reaches the people who watched it being built and wondered about the cost.

  • “Explainers beat offers”

    A short clip that shows how a roof is checked for shade, or what a net meter looks like, builds more trust than a discount banner. The buyer wants to understand the work before trusting the quote.

  • “Societies read the group, not the feed”

    A secretary sits inside a residents' group on a messaging app, where one trusted name carries weight. Posts built for the feed rarely reach that room, so material needs to travel as a clean forwardable card.

  • “Comments are enquiries in disguise”

    Someone asking how much on a post is a lead. If nobody replies, or the reply is a generic price list, the buyer moves on. A named person answering with a roof question turns the comment into a conversation.

What we do

What we deliver for rooftop solar companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A photograph and video routine

    A checklist for the installation team to capture before, during and after images, with owner permission asked first.

    Result: Every finished plant adds material to the calendar.

  2. A content plan by buyer type

    Posts for homeowners, societies and small factories, each with their own worry answered.

    Result: No post is written for everyone and read by no one.

  3. Short explainers

    Clips on shade, roof strength, inverter placement and the net metering file, spoken by your own engineers.

    Result: Your team is seen explaining the work.

  4. A comment and message reply habit

    One named person assigned to answer comments and messages, with a first question that screens the roof.

    Result: Comments are logged as enquiries.

  5. Forwardable cards for residents' groups

    Single-image summaries of a completed society plant that a secretary can share in a group.

    Result: Your work travels where committees talk.

  6. An enquiry count by post

    Enquiries linked back to the post or platform that produced them.

    Result: You know which posts brought a roof owner.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these rooftop solar companies.

  • Independent homes and villas
  • Apartment societies and residents' associations
  • Schools, colleges and trust-run institutions
  • Shops, clinics and small commercial buildings
  • Small factories and godowns on shed roofs
  • Farmhouses and agricultural pump users
  • Hospitals and nursing homes with daytime load
  • Hostels, paying guest operators and small hotels

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we be on?
Start where your buyers already are. Homeowners and societies are on the video and messaging platforms; factory owners are on the professional network. Pick two and do them properly.
Can we post customer photographs?
Only with the owner's agreement, ideally in writing. Some owners prefer their address kept private, so name the locality, not the house.
Should we run paid posts?
A small spend aimed at the localities you serve is a fair test. Judge it by roofs surveyed, and check the platform's current rules on advertising before you begin.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for rooftop solar companies

Everything else we would do for you.

Closest to this: content and social

Also for rooftop solar companies

Or start from the overview: sales and marketing for rooftop solar companies.

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