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Television production houses · WhatsApp marketing

Use WhatsApp to send the one-page note a programming head asked for, nothing more.

WhatsApp marketing for a television production house is the careful use of the app for sending notes, reels and replies to people who already know you. GullySales works on message templates, contact lists and rules about who may be messaged.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for television production houses

Sales and marketing for television production houses, the overview.

Last updated 18 Oct 2026.

For television production houses

Where it usually goes wrong, and what we would do.

  • “The trade runs on WhatsApp”

    Agency planners, line producers and channel executives ask for a reel or a rate on WhatsApp because it is how the work is arranged. A house that answers there, with the right file, is easier to deal with than one that asks for an email.

  • “Broadcasting a showreel to a list backfires”

    A mass message to programming heads reads as spam and may get the number blocked. The app suits one-to-one sending after a conversation, not cold broadcasts.

  • “Large files and links need discipline”

    Reels are heavy. A short link to a hosted reel with a one-line description is easier for a busy buyer to open than an attachment that eats storage and may not play.

  • “Numbers need permission”

    A buyer's personal number was given for a purpose. Messaging it for a different purpose, or adding it to a group without asking, spoils trust. Record consent in your contact list and check the platform's current rules.

What we do

What we deliver for television production houses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Message templates for the trade

    Short, tested messages for sending a concept note, a reel link, a brief reply and a post-meeting thank-you.

    Result: Common sends can be done in a moment with the right wording.

  2. Contact list with consent

    A list of buyers who agreed to be messaged on WhatsApp, with the purpose recorded.

    Result: You know who may be sent what.

  3. Hosted reel links

    Genre reels placed at stable links, so one short message carries the work.

    Result: A buyer can open the reel without downloading a large file.

  4. Business profile set-up

    A WhatsApp Business profile with the house name, description and catalogue-style links to formats and credits.

    Result: A new contact sees a proper profile when your message arrives.

  5. Reply routing

    A rule about who answers channel messages and who answers agency messages.

    Result: Each message has a named person responsible for the reply.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these television production houses.

  • Fiction serial and daily soap production houses
  • Reality and game-show format producers
  • News and current-affairs programme producers
  • Non-fiction and documentary series producers
  • Regional-language channel suppliers
  • Branded-content and corporate-programme producers
  • Format adaptation houses that localise international shows

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we send our showreel to a whole list at once?
No. Send the reel one to one, to someone who has asked or has spoken with you. A mass send risks blocks and reflects badly on the house. Use WhatsApp to follow a conversation, not to start new ones.
Is the business app worth using?
Yes, as it gives a proper profile, saved replies and labels. Check the platform's current rules on business messaging and contact permissions before you use it for anything beyond one-to-one replies.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for television production houses

Everything else we would do for you.

Or start from the overview: sales and marketing for television production houses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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