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Trade fair organisers · Social media

Show the makers and buyers behind the fair so a trade audience trusts it.

Social media for a trade fair organiser is a trade audience's first look at who exhibits, who attends and whether the last fair was worth the journey. GullySales works on what is posted, where each buyer type is found and how the posts lead to a registration.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for trade fair organisers

Sales and marketing for trade fair organisers, the overview.

Last updated 18 Oct 2026.

For trade fair organisers

Where it usually goes wrong, and what we would do.

  • “A hall photograph proves nothing to a buyer”

    A crowded aisle says the fair was busy, not that a retailer met a supplier worth ordering from. Buyers respond to a named maker, the product on the table and a line on what was agreed, which is evidence a stall photograph alone never carries.

  • “Procurement heads and exporters sit on LinkedIn”

    Retail buyers, export agents and institutional purchasers keep professional profiles and read posts from sector bodies. A fair page that posts only dates and banners sits beside hundreds of similar pages, while a post naming a participant's new range reaches the right person.

  • “Participants will post for you if you hand them the material”

    A manufacturer proud of a new collection shares it when given a ready image, a line of text and the fair's tag. Without that, each participant writes something different or posts nothing, and the fair loses its best free reach.

  • “The paid advertisement needs a buyer filter”

    Boosting a post to everyone in the city fills the comments with students and curious visitors. Targeting by job title, industry and location keeps the spend on trade buyers, and each platform's current rules decide what targeting is on offer.

What we do

What we deliver for trade fair organisers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A post plan built around participants

    Posts that name a maker, show a product and say what a buyer can ask about, drawn from the participant list.

    Result: Each participant has a post that names them and their product.

  2. A share kit for exhibitors

    An image, a line of text and the fair's tag for each participant to post from their own page.

    Result: A participant can post without writing anything.

  3. A LinkedIn presence for the fair

    The page set up with the fair's purpose, past editions and registration link, plus posts aimed at procurement heads and exporters.

    Result: A buyer who clicks through finds the registration link.

  4. Recaps from the last edition

    Short posts made of agreed meetings, products shown and the buyers' types, without invented figures.

    Result: The proof from the last fair sits on the page where buyers look.

  5. A paid buyer audience

    An advertisement set up for named job titles and industries in the cities that matter, with a record of who registered after it.

    Result: The spend is traced to registrations, not to likes.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these trade fair organisers.

  • Fairs run by sector associations, such as textiles, leather, engineering or handicrafts
  • Fairs organised with export promotion councils for overseas buyers
  • State and district industrial fairs that bring in MSME units
  • Agri and food processing fairs that draw wholesalers and processors
  • Hosted buyer programmes where buyers are flown in and meetings are scheduled
  • Regional buyer-seller meets run by a chamber of commerce
  • Private organisers who run a fair across several cities
  • Virtual and hybrid trade fairs that list suppliers online

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a B2B fair?
LinkedIn for procurement heads and exporters, Facebook groups where association members gather, and Instagram where the product is visual, such as handicrafts and garments. Test where your own registrations come from before spreading effort across all of them.
Should the fair post during the event?
Yes, with named participants and real meetings, since a buyer deciding about the next edition reads the live record. Keep a person at the venue assigned to collect the material, because nobody has time to write posts in the middle of the fair.
Do participants mind being tagged?
Participants are glad of it when asked first. Ask at the time of signing and note permission in the participant record, so the team knows whose name and product can appear in posts.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for trade fair organisers

Everything else we would do for you.

Closest to this: content and social

Also for trade fair organisers

Or start from the overview: sales and marketing for trade fair organisers.

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