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Trade fair organisers · Website

Give buyers a directory and a registration form, and give makers the proof they ask for.

A website for a trade fair organiser is the place a buyer checks who is exhibiting, a manufacturer checks what the last fair achieved, and both register. GullySales works on the pages, the directory and the forms that carry each visitor to a yes.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for trade fair organisers

Sales and marketing for trade fair organisers, the overview.

Last updated 18 Oct 2026.

For trade fair organisers

Where it usually goes wrong, and what we would do.

  • “The site is built for one date”

    A page that carries this year's banner and nothing from earlier editions gives a first-time participant no proof. The site should hold each edition's record, so that a doubtful maker can read what past participants showed and whom they met.

  • “The buyer needs the directory before registering”

    A procurement head decides to attend after seeing which makers exhibit. A directory with product, capacity and city, and a way to request a meeting, converts better than a registration form placed before any information.

  • “Participants read the terms before they call”

    A first-time exhibitor searches for the stall terms and the buyer list at midnight. If the answer is behind a phone call, the exhibitor moves on to another fair whose site explains it plainly, and the enquiry never reaches your team.

  • “Phone visitors outnumber desktop ones”

    Buyers and unit owners open links from messages on a phone. A site with wide tables, tiny buttons and a heavy hall plan fails there, and the registration form is the first thing to break.

What we do

What we deliver for trade fair organisers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Edition pages with a record

    One page per edition holding dates, venue, participant types, buyer types and a plain account of what happened.

    Result: A visitor can read the history of the fair.

  2. A supplier directory

    Participant pages with products, capacity and contact, a filter by product group and city, and a meeting request button.

    Result: A buyer can shortlist makers before registering.

  3. A participant page for prospective exhibitors

    Stall terms, what is included, expected buyers, the last fair's record and a pointer to where current scheme support is checked.

    Result: A first-time maker can read the terms without calling.

  4. Registration forms for each side

    A short participant form and a buyer form, each saving to the CRM with a source tag.

    Result: Each submission lands in the right record.

  5. A phone-first layout

    Pages checked on small screens, with forms and the directory made usable by thumb.

    Result: The registration form works on a phone.

  6. Consent and privacy notes

    A clear statement of how participant and buyer details are used and shared in the directory.

    Result: Visitors see how their details are used before submitting.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Who it is for

This is written for these trade fair organisers.

  • Fairs run by sector associations, such as textiles, leather, engineering or handicrafts
  • Fairs organised with export promotion councils for overseas buyers
  • State and district industrial fairs that bring in MSME units
  • Agri and food processing fairs that draw wholesalers and processors
  • Hosted buyer programmes where buyers are flown in and meetings are scheduled
  • Regional buyer-seller meets run by a chamber of commerce
  • Private organisers who run a fair across several cities
  • Virtual and hybrid trade fairs that list suppliers online

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does each edition need a new site?
No. Keep one site with a page for each edition, so that links, listings and history carry forward. A new address each year throws away the trust built up in the last one.
What should we leave off the site?
Totals and claims you cannot show from your record, and scheme support you have not confirmed in writing. Name the department and say the rules differ by state and change.
Should the directory show participants' phone numbers?
Only with the participant's agreement, stated on the form. Offering a meeting request through the fair keeps contact details with the organiser and protects makers from unwanted calls.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for trade fair organisers

Everything else we would do for you.

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Also for trade fair organisers

Or start from the overview: sales and marketing for trade fair organisers.

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